How to sell scentsy on facebook
How to market your Scentsy business on Facebook
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i was having some technical difficulties
which involved my tripod and my ring
thank you thank you thank you yeah i was
trying to get you all set up so i could
have a little bit of light on my face
it's a little dark in here at night but
that's okay
we will just um deal with that
so welcome i know you guys are gonna
jump on and i am a few minutes late so i
want to be respectful of everyone's time
and not hold this show up anymore so
let me um just start off by saying
thank you so much to debbie for asking
me to come on here
and share every time i am asked to share
especially by somebody that i admire so
much i get a little nervous so
bear with me while i work through the
nerves but that's going to be part of
what we talk about today because we're
going to talk tonight
about social media marketing
how to do it how to do it correctly and
how doing it correctly could make you
super successful in your business
so when debbie actually picked this
topic for me i
had to take a step back and think hmm
what can i say about social media and
these opportunities are amazing to help
you grow and the reason is is because
once i took a step back
and reflected on the topic that i was
asked to come and talk to you guys about
i thought well i must be doing something
right if debbie sees that in me
and wants me to talk about it and then
hello johanna
90 of your business is social media that
is how i run my business
so a little bit about me my name is
johanna luna and i am the star director
for team luminescent dreamers i am out
of
a suburb a little bit north of chicago
called gurney illinois
and i have been in scenzi technically
for
five years and i say technically because
i started with scentsy
in 2015. i had a co-worker who was
selling scentsy and
she sold me uh the hoop warmer and a
three pack of bars and i loved it
and kind of dabbled in it a little bit
as a customer wasn't a rock star
customer by any means
but then she asked me to do a bag party
and i thought why not
and my bag party did pretty well i did
over 500 on my bag party and she said
why don't you just join you could get a
commission off of this and at the time
there was no flipping parties
but i said you know what i'm gonna go
for it and i had fun i'm such a nerd i
had so much fun like filling out the
order forms and telling people about the
sense and
playing consultant if you will that i
thought i'm gonna go for it
and i joined and it was a hobby for me
at best
um i put in my orders i would sell to
customers
i was doing social media but all wrong i
was constantly in trouble with my
sponsor about um
what i was doing and what i was doing
wrong as far as being out of compliance
and i would get mad when she would tell
me i'd be like oh my gosh well how am i
supposed to do this how am i supposed to
make any money if i can't
offer free things and i can't do
anything like that
well i was doing social media wrong you
guys and if you're watching this and
your
sponsor has been on you about doing the
wrong things or you've even been
contacted by compliance
or any of those things or you're just
not getting
the traction that you want from your
social media
i'm telling you that this video is for
you now what happened after that point
my nine to five was a mess and um
i didn't know amazing people like debbie
at that time who told me
when life gets hard you pick your kid up
right you all have heard her say that
um i didn't know people like that so i
just thought oh this isn't important i'm
gonna put on the back burner and not do
anything with it
i was a star consultant at the time and
i lost my entire team
i went inactive at the beginning of 2017
and then
in august of 2017 i needed more wax and
i sure as heck was not about to give
somebody else
25 for my wax so i reinstated
and it was at that time that somebody
took me under their wing and said
do you realize that there are people
that are making about 10 000
or more a month doing this and i said
to sell warmers and wax 10 000 a month
how do i do that and
did you know you could earn trips what i
can go on free vacations well how do i
do that
you guys all of this was like foreign to
me that i could do any of that
so from that moment on i figured it out
i taught myself i got on
youtube and i um learned how to do
things if i needed to know how to make a
sample of counter clean i would google
counter clean scentsy samples or i would
look on facebook
i found every group i could find to find
inspiration
and to fill my cup up
and somehow when i first got started i
was still doing social media wrong
but then i figured out the secret sauce
and i'm going to tell you what the
secret sauce is
the secret sauce is and i'm sure you've
heard it before
it's to share not sell
i know you've heard that before but let
me break down what that means
it means to not be spammy
if you are doing any of the things that
i'm about to list off you need to
reevaluate
and reevaluate quickly here are some
things
are you sharing flyers
are you sharing flyers you know the kind
that have like a warmer with three bars
and it's like talking about a deal
or the buy five get get one free
flyers are you doing those
because if you are you're selling
scentsy
what would be better is holding
a stack of six bars or
better yet holding a stack of six clam
shells
and saying does your stash look like
this let me help you
let me get you a deal on your next on
your next stock
incorporating your kids if you're a
mother or a father incorporating your
children into your
business right showing your children
holding that same stack of bars
you guys it doesn't matter if your hair
is on top of your head
and you are a mess if you are sharing
you
more people are gonna pay attention than
another flyer
you guys every four posts in facebook
i challenge you if you don't know the
statistics every four posts in facebook
or on instagram is an ad
i challenge you scroll through and count
so don't be another ad be a person who
is sharing scentsy and be a person who
is sharing
what sensei could do for your life okay
so go you want to talk about how you're
going to earn disney and you want to
help get people to help you or in disney
here's what you're going to do you're
going to go on amazon and you're going
to google
minnie mouse ears or mickey mouse ears
you could get those things
super duper cheap put them on your head
and take a picture of it if you have a
minnie mouse warmer or a minnie mouse
buddy even better take a picture with
that
and tell people help me earn disney
your support matters to me what we say
on social media is just as important as
what we're posting and what we're doing
so another thing is instead of flyers
what do you do instead of flyers
okay you just got started but johanna i
just started
how do i share things if i just got
started and i don't have them
we all have our starter kits okay you
could take pictures of your starter kit
in your home
unbox your starter kit tell your
teammates to do the same thing
a live unboxing so
so so important um
look for real life pictures how do you
do that
google if you want to google you want
real-life pictures of chard
just google it charred sentiwarmer and
you will find all kinds of pictures i
guarantee you the one picture that
you're going to find to this is the one
that i took
on my buffet in my dining room with the
prince behind it with the little
fragrance flower next to it
right and why did that one take off the
way it did
it took off that way because that
picture sold
far more than any marketing image ever
did
right oh my gosh when chelsea
chelsea otto put this diffuser
into a hanging plant holder how many
more of us wanted that
or when all of us took that candle light
warmer and we put it inside of a lantern
how many more of us wanted to buy that i
know i'm guilty of wanting to buy things
because i see the way another consultant
has styled it
in the catalog i'm like and we have an
awesome marketing department
but what does that tell you that tells
you that those marketing images
aren't enough they are not going to sell
you the products
they are not going to say
imagine this in my home imagine this in
your home
that's not what it does someone going
live
or i'm going to tell you something i'm
going to give you a secret if you don't
wanna go live don't go live
video record yourself all of my stories
that i do on instagram or i do on
facebook stories and i do stories every
day
i record myself and then upload those
videos i record 26 seconds because
that's all it will allow you to do so
i've got it down i've got to get
whatever i'm doing down in 26 seconds or
i'll record multiple 26 seconds
videos to tell a story if i don't like
it or my kids are screaming or acting a
fool in the background that's okay
i can re-record but
also know that that stuff is what people
relate to so you can have your kids
screaming in the background it's
perfectly okay
but you should be doing videos of you
changing
your wax and using our cotton cleanups
when we were out of cotton cleanup true
story we were out of cotton cleanups it
was on backorder
and my sponsor called me and was like
girl if you don't get yourself
some cotton cleanups and stop using
cotton balls you need to get yourself
prv
and i was like i have them on order
they're on backorder i don't know what
to tell you
but this is the thing is that
when you share how you are
using your products in your stories
stories are powerful because you can see
who's watching them
you can scroll through and see who's
watching your stories
and here's why that's even more powerful
if you go through and you're posting
several stories a day
okay and you see that the same people
are posting and they're going through
every one of your stories
that's someone that's interested in what
you're doing so if they're not
on your team you need to start talking
to them
about being on your team you need to
start talking to them about starting
this opportunity for themselves
because that is an indicator social
media when used correctly
will give us indications on our business
because social media
is made so that we can prospect
one of the most common things that i
hear from my
um team members and my new as i'm
training them is
but johanna i don't get any comments
nobody likes my stuff nobody comments
i posted about the new wax collection
that's coming out tomorrow and nobody
commented
it doesn't mean they didn't see it
you've got to keep
going and understanding that only 15
of your facebook friends list is going
to see
any one of your posts and it's usually
those that you have had
solid interactions with that is why you
have to keep doing it
and why you should be interacting with
people
as well what i don't want you to do
is to leave this live and to start
falling into the trap of let me just
scroll
okay if you haven't i don't know if it's
posted in this group or not
but if you haven't seen the 90-day
sleigh
that christina stainbrook put out let us
know and we will get you a copy of 90
day slay
and the reason why 90 day slay is so
important is because it's going to teach
you how to appropriately
interact with people on social media you
get notifications every day about
people's birthdays
you should be wishing people happy
birthday you should be
interacting with people's posts not just
liking it did you know that facebook
algorithms
are measured by whether or not you like
something or if you react in another way
loving something giving the care emoji
those things
up your algorithms
videos up your algorithms
so when we tell you go live it's
powerful
it's for a reason more people will see
your videos and they will ever see your
posts
so even if you just record on your phone
you scrolling through to show them where
to find the new wax collection tomorrow
it is so so important
it is so important for you to do a video
even if it's a pre-recorded video
because more people are going to see it
you should have um
you should have in your facebook
alone since we're on facebook i'm going
to focus a lot on facebook because
that's primarily what i use i use
instagram a little bit but
not as well so facebook you should have
your personal page that you share on you
should have your
business page and that's like open for
anybody and then you should have a vip
group if you don't have a vip group you
are seriously missing
out now my vip group never has more than
50 people in it
because exclusivity is the point of it
you're supposed to post exclusive things
so what do i post in my vip group that's
different they get to hear
and see things first so usually by the
15th of the month as long as i've hit my
numbers already where i want to be or at
least i'm on track to hit those numbers
i make sure that i am sharing the next
warmer of the month
with my vips they know they're going to
see it before anybody else does
how do you get to be a vip you've
purchased from me in the last three
months and you've purchased
a decent amount then you're a vip you're
somebody that i know is a known spender
you're somebody i know i can count on if
i'm trying to hit a goal
and i reach out to you or you see my
post on social media you are going to
support me that's a vip somebody that
is always wanting to know the the newest
news right the newest scentsy special
vips are not people that are always
looking for a deal
okay they get deals because they're vips
but they're not
looking for a deal okay because we all
have those customers too they always
want free samples they always want that
that's the other thing guys be
intentional about what you're posting
how many of you have seen somebody post
something great
right be it a mystery bag or
a fabulous sample or whatever it is and
you
take that picture you take that idea and
you post it on social media
without really knowing how it's gonna
work
or being prepared for interest don't do
that
so many people have done that like i
recently did realtor bundles using our
um bless this home so many people took
my picture
and shared it and then as soon as a
realtor bought or
or somebody wanted a took a bite and
wanted gifts
they're messaging me and saying hey girl
how'd you do that no no
you need to be strategic you are a
business owner
figure it out before you put it out
there on social media
make sure that what you're putting out
there you're able to deliver on
don't offer up counter clean samples
before you've made them
because then you're going to lose the
trust of your customers
and your customers your followers
your social media prospects those people
will do business with those that they
know like and trust
so if time and time again you offer
things and then you don't follow through
they can't trust you so you don't want
to do that
you may have heard that there should be
a balance in your social media right it
shouldn't all be scentsy
now i probably break this rule a little
more
sure i share pictures of my family my
kids sometimes
what we're cooking for dinner um
when i go on a diet i might share what
i'm doing there
um but ninety percent of my bit my
social media honestly is scentsy and
that is breaking every rule
according to the rules but when you look
at how i share scenzi
and how i'm on social media
i am on my personal page sharing
personal pictures of my home how am i
styling warmers to fit my home decor
how am i changing my wax am i sharing
tips am i sharing tricks
is my social media feed a value add to
somebody's day
or am i just another ad i always try to
be a value add to somebody's day
and so if you are sharing a warmer style
in your home if you're sharing how
when you diffuse lemon essential oil in
your kitchen you're going to clear out
cooking smells
those are things that you can share on
social media
or getting a stain out with counter
clean you're adding value to somebody's
day by offering them a product that
might solve a problem that they need
right none of us are mad at joanna
gaines when we see something she posts
be the joanna gaines of scentsy right be
the person who
is inspiring people with your home decor
inspiring people with house since he's
blessing your life
be careful when you're sharing anything
about income you have to make sure
you're doing the income disclosure
statement
but even if you are going to get your
nails done you should
totally be sharing that put your finger
over the part of your card that has the
number and show you paying
with your sensei card think about the
things that you didn't have before
scentsy
guilt-free trips to target guilt-free
trips to home goods
being able to go out to dinner more or
get carry out more
all of those things are things that you
can be sharing
with people and how sensei blesses your
life don't wait to earn a trip
to be able to share it share that you're
working towards it and that you're
excited about that
get the mini ears from amazon and do the
dang thing
do all of that so that people see you
know what that's my friend and she's
going for it
i could do that if she could do it i can
do it
what you want to make sure is that what
you're portraying on scentsy is
what you're portraying on social media
about scentsy is something other people
would like
other people would want in their lives
is it the friendship is your your team
get togethers
is that something that you should be
sharing absolutely
absolutely why do you think that
recruiting is always highest
after things like world tour sfr
and incentive trip it's always highest
because
people are seeing what scentsy does for
people's lives
people are out there sharing their
pictures so
share it in your everyday life i will do
a behind the scenes
on my social media at least three times
a week
if i'm bagging up an order it's behind
the scenes today in the scent studio
or if i am packaging up calling me and i
just hit the decline button so she's
probably gonna call again
sorry about that but if i'm packaging up
party packs it's a
behind the scenes in the sense studio
today look at what my party hosts get
right so i try to make it fun and i try
to make it like
oh you're getting an exclusive because
the more that they
want to be a part of this and the more
that they're paying attention
to what it is that we are doing the more
you've got them on a hook
they're hungry for more and they are
interested those are the people you
should be having during conversations
with
that's a prospect that's how you use
social media to do that
now real quick before i wrap this up i
want to tell you what not to do on
social media
you should be staying away from and this
is super important especially in our
current climate
and i'm sorry if i'm going to insult
anybody but i'm just going to keep it
real with you 100
number one political post first of all
whatever you're going to post on social
media is not going to change anybody
else's political
mindset on who they are voting for or
why they are
okay people my theory is is that people
are usually born into the party that
they identify with okay
so do not share your political opinions
on social media nobody cares
do not share your political opinions on
masks on social media
nobody cares okay math squares don't
care that you're not wearing a mask they
think you're ignorant and non-mask
wearers
don't care that you want to wear a mask
they think that you're sheep
it's just what it is stop sharing that
on social media
nobody cares and nobody's going to bite
anti-vaccination things
abortion things any of these hot button
topics your social media
is not a place for you to advocate for
these things i'm sorry it's just not
it's not going to serve you well because
what is going to happen
is you're going to take somebody off
okay
you will you risk the chance
to lose 50 of prospective team members
and 50 of prospective clients
it's so true people are not
going to change their opinions so why
the hell
would you risk the chance to hurt your
business over it
because in the grand scheme of things
losing one customer or one team member
can really hurt your business
you are one team member away from a
million dollar business
you are one team member away from
finding your next rockstar
that could promote to director in just a
couple of months
so why would you risk that by sharing
your political views
it's just not necessary the other thing
you want to avoid doing
is sharing how sharing too many negative
things
and my challenge to you is to find an
accountability partner to look at your
social media
and say johanna check yourself
because you have complained every day
this week about something
because here's the thing if you're
complaining about money all the time but
then you're like join my scentsy team
and make extra money
it doesn't equate it doesn't add up guys
and people are gonna be like well why
would i join our sensei team and make
extra money she's talking about show
them money for this
or she's so stressed out she's so tired
because she works all the time well
maybe if she wasn't doing that scentsy
thing she wouldn't absolutely need to
be so stressed out and still be so tired
why is she working two jobs
absolutely not think before you post and
remember that the internet is written in
ink
all it takes is a quick screenshot of
something and it's forever there
even if you delete it so don't think
that you can
go willy-nilly all day and talk a mess
and that it's not going to follow you it
will the other thing is
is that start from today one of the
things that i like to do
is when my memories pop up from years
past and they do
every day right we get memories on
facebook today i look through and i'm
like what was my deal five years ago
oh my gosh and i delete that stuff as it
comes up
you don't have to go back and fix
everything that you've ever done
but be strategic when people tag me in
something if it's not
going to help my brand you better
believe
that that gets hidden from my timeline
because i don't want it
associated with my brand i work very
hard on my brand my brand is farmhouse
my brand is mama of two boys
my brand is home decor and organization
buffalo check is my brand
red lipstick is my brand and those are
the things
redone collecting my brand those are all
things that people associate with me so
when they think of me
or they see these things they will
initially think of me because i am
sharing that stuff constantly on social
media
that's what you want your social media
to reflect you want people to see
something and be like wow that is so
johanna
or wow that is so debbie you don't want
people to think
oh my god she's complaining again
you know what i mean so just think about
that
so if you guys have any questions feel
free to post them below i'll kind of
watch the
thread as long as debbie lets me stay in
this group and i will this is my son
noah by the way i can never get through
a meeting with
our video without him um but if you have
any questions
also feel free to friend request me or
send me a private message i'd love to
help you
social media is such an important tool
and when done correctly
can totally impact our business in the
most positive way we eat
chocolate meal he needs chocolate milk
the other thing to remember guys is as
we're in the middle of this pandemic
you guys need to understand that social
media could turn into being your only
thing again this fall
right so you need to be smart
and be ready to work your business
primarily on social media again and make
sure that you
um you know can connect with people and
the more you do videos the more you
connect the more you are in their face
i hardly ever post anything without
doing a selfie with it
because i'm in their face they remember
that so all of those things are going to
help you
market your social yourself on social
media a whole lot better
and um that's all i've got for you
can you say hi to miss debbie can you
say hi miss debbie
hi this daddy all right guys thank you
guys
so much for watching and uh we will talk
to you later
okay bye