can we sell food items on amazon most
certainly you can i'm going to show you
how my wife and i have built a
six-figure business on amazon over the
last eight years i'm going to show you
specifically some numbers in this video
on some sales that we do every every
single year and i'm going to break those
numbers down for you and explain to you
how we got to where we are
right now
[Music]
all right that's damian welcome back to
marketing food online so i'm going to
explain to you guys
excuse me how exactly we got to six
figures a year on amazon it has taken a
considerable amount of work i am not
going to tell you it is an easy route if
anyone tells you that selling on amazon
and making a full time living doing it
and even a six or seven figure business
was a smooth ride they are lying to you
it is a very big challenge to do every
single day and we are learning still
even eight years into it how the actual
platform works how the algorithm works
and everything that's expected from you
as far as your metrics are concerned so
in this video i'm going to cover exactly
how you can sell food on amazon and give
you some numbers and i'm going to prove
it to you as a matter of fact right
there
is a screen capture from my cell phone
i'm sorry it's a little uh shaky there
but that is a screen capture showing you
the seven
and seven days of sales are 30 day sales
and even our year sales 12 months
actually
and that was just taken about a day or
two ago going into the fourth quarter
here so we actually built our business
on amazon very very slowly we offered a
handful of items probably about two
dozen items at first we now have nearly
240 250 so far
but we actually make all of our products
our candies our snacks to order and we
do have about 40 to 45 items that are
actually in fba as well that we
periodically fill with inventory but
i'm going to break down a few things the
reality of selling on amazon number one
it's not easy to do um it is very
challenging uh when we first started
there were a lot of bumps in the road
that we had to learn and get over and
even get through some challenges as far
as metrics they measure you on pretty
much everything that you do on the
platform amazon does not look at your
customers who come by from you as a
third-party seller as a third-party
seller's customers they actually look at
look at it as a amazon seller am amazon
customer actually if you go on the
platform and you're beginning to sell
amazon wants you to actually stay at the
level of their customer service and
their ability to ship out products fast
and efficiently as well and you have to
stay within those metrics it is a very
big challenge to do that trust me so
definitely think about that number two
is patience
you are building a business this is not
something that's going to happen within
30 days or even 60 days or even a year
to build up a true business online
online e-commerce businesses are just as
challenging if not more so than
old-fashioned brick and mortar
businesses it takes two to three years
on average for any small business to
actually stay afloat and stay profitable
so if you think that running an
ecommerce business or you're watching
videos on youtube where people are
telling you to buy their system to show
you how easy it is to just simply make
money you are giving them your money and
they're making a fortune off of telling
you how easy it is and it's not it is
not okay number three make sure you are
open to learning there is so much to
learn on amazon and on their platforms
it is not something that actually stays
the same all the time it's always
evolving always changing has different
rules and regulations
even some of the biggest sellers that do
millions of dollars a month
they can tell you and attest to you that
it is a big challenge making sure they
stay updated with all of the information
and keeping customers happy so keep that
in mind the reality is it's a lot of
work it is rough and tumble and not very
easy to do but it can be done i'm not
trying to discourage you there's a lot
of good things to it as well but there's
a lot of work that goes into it
number four
variety you need to make sure that you
offer a variety of products do not
realize do not rely on actually just one
singular product a lot of companies that
say they can do just one product
well they don't stay in business very
very long in mind that if you have the
ability to offer a variety of products
do that the more that you actually offer
the better off your customers are to
come back and the more frequent they'll
come back to shop actually believe it or
not the founder of jeff bezos who had
mentioned one time in an interview that
he is all about offering a as much as
products and services as possible on the
platform to make sure the customers come
back that is the whole premise of what
he does and that's why even they call it
amazon because it's so mammoth it's
gigantic so you want to offer as much
product as you can or if you have a
service whatever that may be or if
you're doing ebooks whatever it may be
don't just rely on one singular product
i'm pretty sure that if you have the
ability to create one or have one
product you can do five or even ten
products on amazon we have such a big
variety because we just offer a lot of
different chocolate covered items a lot
of baked goods a lot of different
cookies and cakes and snacks so there's
an endless type of product that we can
offer in our niche and specifically in
that food category next up
branding make sure that you get your red
your brand registered with their brand
registry it is definitely worth it it's
going to give you a lot of protection a
lot of support when it comes to people
who are trying to steal your brand or
your look of your product
either reselling it or trying to create
something on their own that looks like
yours because you will have a such a
good amount of sales or you've got a lot
of customer feedback that's positive so
protecting your brand on amazon is
definitely something you want to look at
let me slide over here just a little bit
now the other thing you want to do is
understand metrics what are metrics they
mean you have to understand what is
expected of you as a seller how fast are
you shipping a product how is your
customer service how quick are you
answering emails if you have damaged
products are you replacing them are you
communicating that with the customer you
need to be active on your store on
amazon in order for you to do sales like
we do or sales like anybody that does a
million dollars or more we do a good
amount of business but believe it or not
there are sellers that do millions of
dollars every single month that's on a
monthly basis so
keep that in mind it takes a lot of work
on the back end of the actual website
itself even though you're on their
platform you need to make sure that you
stay on top of everything they will
measure you on everything that you do i
was actually quite surprised at the
amount of stuff that they keep track of
but they do okay but it's good because
if you want to build a business on
amazon it can skyrocket very quickly our
first year we actually only did i think
about 20 000
our second year we did around 70 and it
was around the third year we pushed six
figures and we've leveled off every
single year after that
which was great for us i've never done
in my life i've i worked at retail and
pay got paid 15 an hour when i started
this business
so this is one of multiple businesses of
course that we have
but this is something that has
skyrocketed we've done well over six
figures and we're pushing hopefully soon
into the seven figure mark if we keep
going the way that we're going so keep
that in mind any e-commerce business
that you have is going to be a challenge
to run don't listen to anybody who tells
you otherwise okay and but be open to
learning be open to not necessarily
making mistakes but be open to that if
you do something learn from that
specific decision that you've made and
move on from it and grow from that that
is something that's key to any success
of any type of business but keep that in
mind as well so this was just a brief
rundown of what we do on amazon and then
some of the things that have been the
most important factors for us to create
what we do as our business if you have
any more questions about how we got our
business up and running on amazon let us
know down in the comment section and do
keep in mind we do offer consulting so
if you wanted to work directly with me a
one-on-one we have one hour phone
consults you can definitely uh pay for
an hour and i will speak to you directly
and get you in the right direction and
give you some information and experience
from my own sales history so i'll see
you guys on our next video and if you're
not subscribed definitely make sure you
hit the subscribe button i'll see you
then