Why I Sell Salt and Not Water

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you know I have people come to me all

the time particularly entrepreneurs

asking me how they make people do things

that they want them to do namely sales

process so it's like how do I make

customers buy my product or how do I

make people pay what I want them to pay

and the challenge with that is is that a

lot of the time that kind of thinking

stems from this belief that you know

we've got to have sleight of hands or

sleight of mouth type tactics where

we're manipulating people to do stuff

that they don't really want to do and

while some people make tactics like that

work often what happens is they end up

with a lot of remorse in their buying

process so what I wanted to talk about

was the fact that if you're experiencing

these kinds of challenges in the fact

that people aren't committing to taking