How to sell sales funnels
How to start selling marketing funnels to customers
so you want to start selling marketing
funnels to your customers are you
thinking about how you can position and
sell funnel products and services to
your customers to other businesses but
you're stuck on the kind of well we want
to sell marketing funnels but we don't
really know what to do next are you
struggling to close marketing funnel
deals because customers maybe just don't
get it in this video I'm gonna show you
how to start selling marketing funnels
to customers and tell you what customers
are going to buy if you are selling
marketing funnels
hey guys Mike here from sell your
service thanks very much for joining me
I've got some free training down below
on how to find your first customer how
to find your first marketing funnel
customer that's in the link down below
if you're a funnel builder go ahead and
subscribe a producing new videos every
single week I want to help funnel
builders like you attracting closed
five-figure funnel deals in the meantime
let's talk about how to sell and start
selling marketing funnels to your
customers the problem is that customers
just don't want to buy from you you seem
to be coming across loads of roadblocks
and barriers and objections about why
they don't want to buy from you and
you're really struggling to get to that
end point maybe you're really struggling
to kind of think well what do I tell
people they're gonna buy a marketing
funnel is so vague and unspecific how do
you actually position that to the
customer it's like a car or a microwave
or a website it's kind of difficult to
define what it is that you're actually
selling to the customer despite knowing
how valuable and useful marketing
funnels are and you understand the
concept in your head maybe customers
just don't seem to get it and you're
really struggling to close those deals
or even attract any new leads in the
first place
the biggest misconception we need to get
out the way is the idea of you needing
to be a full-stack marketer do not try
to be a full-stack marketer if you're
employed by somebody and you're employed
by but by a business in their marketing
department then absolutely add as many
strings to your bow as possible becoming
a full-stack marketer for another
business is very very valuable I'm not
even saying that when you're working
with a customer that you can't provide
more services to them in another video I
talked about focusing on one part of the
process that you love to deliver if you
say that you absolutely love just
working on you know attracting those
initial splinter product sales through
email marketing fantastic that's great
there's no reason why you can't then
look at social media and SEO and
marketing vans and webinars and sales
letters and stuff after you've got the
customer but the biggest mistake people
make is they try to go to market and
attract customers by being everything to
everyone the only way that you're going
to attract leads and sales to your
business is by being hyper specific
about what it is that you do and what
you bring to market only after they're a
customer can you start talking to them
about other services so I want to talk
about these kind of three areas and
three mistakes that you
do and things you shouldn't do and then
three things that you should do instead
so the first one the first rule of
selling marketing funnels the absolutely
fundamental thing that you have to do
first is number one don't talk about
marketing funnels contradictory and
counterintuitive is that sound instead
what you need to do is be specific about
the conversion that you can improve
don't go to customer and say hey I'd
love to talk to you about marketing
funnels we build marketing funnels we
build the world's best design marketing
funnels people will try to add things
like quality and experience and they'll
say we have some of the highest quality
and best customer service for building
marketing funnels in our marketplace no
one gives a about any of that what
you need to do is be specific about the
conversion that you're going to improve
for that customer for example sales
funnels can generate more first-time
customers that's what you do you don't
build marketing funnels what you help
people do is you help them generate more
first-time customers using sales funnels
that's instantly more appealing people
can understand it they can get their
head around it because they're beginning
to see what's in it for them the most
popular radio station in the world is WI
I FM what's in it for me that's where
people want to listen that's what they
want to hear a squeeze funnel for
example can help you capture more leads
and grow an email list so again what you
actually do is you help businesses grow
their email lists and capture more leads
a webinar funnel for example could
convert leads into sales for high ticket
items again you don't build marketing
funnels you don't sell marketing funnels
what you sell is the ability to convert
leads into high ticket sales through the
use of webinars that's what you're
selling the second mistake is people
talk about the feature they talk about
the thing or what can be replaced
instead of talking about email
automation or websites which you
shouldn't be talking about what you
should be talking about is what is
better or easier for the client after
working with you after working with you
what is better for them and what is
easier for them in their day to day life
and in their business for example we
could say that we generate more sales on
automation and with less sales effort
that's actually what we're delivering to
the customer when they say okay's what
is it you actually do say well we help
generate sales on automation and with
less sales effort for the squeeze
option as well you've got being able to
grow an email list and see who's
interested in your products you don't
actually build a squeeze funnel and you
don't say i'll we build squeeze pages
and thank you pages and opt-in forms
I've even had customers who run
marketing businesses say to me what the
hell is a squeeze funnel and instead
when I position and talk to them I say
what we're able to do is grow email
lists and then basically build a list of
people who have demonstrated an interest
in your product they go oh that's
awesome they don't care about the actual
deliverables or the replacements that we
need to actually build out that process
well how about this one in the future
you can sell two leads in customers in
your sleep that's what you're building
that's what you're developing for
customers that's the better easier
lifestyle future that they've got after
working with you we can help you sell to
leads in customers in your sleep and the
way that we do that you and I know that
that's by putting on evergreen mode a
webinar and it's making a webinar funnel
kind of work on automation in the
background and making that evergreen but
that helps the customer sell in their
sleep I mean what's easier than that the
third mistake is don't ask them if they
want a marketing funnel one of the
biggest mistakes people make is yes you
absolutely should qualify and the
fastest way to sell a pen you know is to
actually ask are you in the market for a
pen but don't ask people if they're in
the market for a marketing funnel
instead talk about the better easier
lifestyle that they're gonna see talk
about the better future that they're
gonna have that's for them personally
that's for them and their business
that's their family their friends their
network imagine being able to spend more
time with your family and friends less
time of the office and more time with
your family and friends how does that
sound yeah that sounds amazing what if
you're able to take them on better
holidays what have you better able to
send them to a better school what if
you're able to have a nicer car what if
you're able to take them to a better
restaurants those are the things that
you're selling that type of conversation
is how you want to approach your
customers and so instead your website
becomes a place for your sales pitch or
whatever your networking events they say
what is it you do you move away from we
sell marketing funnels to we help CEOs
spend more time with their family and go
on nicer holidays because we're able to
generate sales on automation why
they sleep that is something that people
are going to want to have a conversation
about yes you get into the nitty-gritty
of it during the proposal stage in the
discovery stage but that is what you're
actually selling another couple of
examples we help build happier sales
teams with more leads if your sales
teams have got more leads and they have
spend less time prospecting and more
time closing that's gonna be a happier
sales team that's gonna be a more
productive sales team and that's gonna
help generate and close more sales maybe
with the webinar funnel again as another
example is we have less time spent at
the closing stage and more time spent
talking to customers we allow businesses
to spend more time talking to their
customers and building relationships and
less time closing because you've already
built up that kind of that exchange
desire we've already built up that
desire enough for people to want to buy
so what is the better future that your
customers have with you what is that
what's better about their future what's
easier about their life let me know in
the comments below I'd love to read that
more we have actually got some free
training on how to find your first
marketing funnel customer that's in the
link down below thanks very much for
watching guys I'm Mike from sell your
service if you are a funnel builder
subscribe I produce new video content
every single week hit the like button
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time I'll see on the next video keep
building those funnels as usual I've got
a couple of videos here either side so
you can go ahead and check those out
I've got one video here on how to start
a marketing funnel business and also
I've got another bit video here on how
to sell email marketing to your
customers to go ahead and check those
out if you want more details on how to
sell marketing funnel services to your
customers I'll see you on the next video
