- Consistency, consistency consistency.
Figuring out a way to get
and produce roofing leads consistently,
every single month is what we're gonna be
discussing in this video.
So if you are looking for a means to do
that every single month,
stay tuned till the very end.
Let's do it.
(upbeat music)
What is up beautiful people, my name is Mats Moy
from Moy Consulting and what we do here
is help roofing companies out
as far as producing leads online.
Now if this is your first time on this channel,
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each and every single time I release a new video
just like this one each and every single Wednesday.
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As far as producing leads,
probably stuff that you're not doing right now anyway,
so it's a good reason to subscribe.
Now a big problem that I come across
whenever I speak to roofing company owners
is that there's a lack of consistency
when it comes to making the phone ring.
Normally after a storm,
you're super busy.
But a lot of people just pray for those storms
you're just sleeping at night just praying
that a hailstorm is gonna come through
and save your business.
And that is where the business really drums up
and you stay busy for months if not a couple of years.
But once that dries up, the leads are gone.
And it is at that moment that a lot of you
start to look for other ways
of producing leads for your company.
Now, I encourage you to set yourself up
ahead of time rather than waiting until those leads
have disappeared.
So by the end of this video,
I'm gonna share with you a few strategies
to help you start producing leads consistently,
rather than this up and down wave
that you might be experiencing.
So what do we need to do
to get more leads consistently online?
It's not rocket science folks,
you just need to be more consistent online.
It's as simple as that.
So I wanna break it down into four different platforms
that I personally love to use for the roofing contractors
that I work with, and how to stay consistent
on those four platforms to make sure you
are producing leads, again, keyword consistently.
Now my very first platform and my platform of choice
because this is where I've seen the best results
come in is Google Ads.
Now Google Ads I would like to think
is kind of a big boy platform meaning
if you wanna to really play on Google Ads
you're gonna need to cough up quite a bit of cash, right?
And making that cash really work for you is dependent
on a few things that you're going to be doing consistently.
Big mistake that a lot of people make
is just thinking to themselves, well,
I'm just gonna go on Google Ads,
I'm going to try it out, you know
figure things out and see how it goes.
Huge mistake.
Don't even think about touching Google Ads
unless you've had proper training
on how to use the platform.
Otherwise, you can expect your money
to just get siphoned by Google.
And next thing, you know
you're waking up wondering what happened.
So what should you be doing on Google Ads consistently?
One, you should have a basic, at least a basic training
on how the platform works.
Besides that, we need to be consistently split testing
our ads on Google.
Now, what that means is there was this analogy
that I used last week, or maybe in two week's video
two weeks ago, where I'm using X-men in a cage,
we got Wolverine going head to head with any challenger
that comes in, and he's our champion.
So what you wanna do with split testing
is keep throwing more people into the ring with Wolverine,
and hoping that one of them is going to beat him.
Now the likelihood of that is very slim in the movies.
But with split testing with Google Ads,
that's exactly what is going to happen eventually, right?
You're gonna keep throwing new challengers
into the ad group and have these two ads go head to head.
And you're split testing to a point where we're trying
to figure out which one of these ads is going to win.
And this is a process that needs to be done consistently.
Always, you never stop doing this.
And that's how you start to yield better
and better and better results.
With the Google Ads platform,
another thing that you need to do consistently
is keep adding negative keywords.
These are words that are going to eliminate
your money going to the trash and just getting wasted.
Keep adding these words to eliminate
people who are searching for specific things
to not trigger your ads.
You don't wanna show up for let's say, roof repairs,
if you don't wanna do roof repairs,
put repairs as a negative keyword.
And you wanna keep adding those keywords over time
cause new people will be searching for new things.
And whether you wanna add those new searches
to the group of keywords that you're targeting,
versus eliminating some of those words.
And that's how you save money over time
and start to yield better results.
And you do this consistently.
So those are really the two main things
that you should be doing consistently with Google Ads.
There's not much more to it, right?
Obviously, there's settings that you can be setting up
but all this stuff is set up at the very beginning.
You're setting up a campaign but the consistent part,
which is not rocket science
is really just those two things, pay attention,
and just consistently optimize over time.
Our next platform is Google My Business.
Now, how do we consistently use Google My Business
to produce more and more results over time?
Well, one, the post feature.
Have you ever heard of the post feature,
cause not a lot of people use it.
It is a tool given to you it's free.
Please use it and if you don't know how to utilize it yet,
check out this video, it'll show you exactly
how to go about using that post feature
each and every single day.
Once you get the hang of it,
it takes you no more than three minutes a day
to use this and start providing, start generating
roofing leads for your company each and every single day.
Our second step with Google Ads
is quite simple too.
And this is something that each and every single one
of you guys that own a roofing company
should be doing daily.
Get more reviews, stop sending them to your Facebook,
to your Yelp, to your BBB, send them to Google,
plain and simple.
This is the place where the majority of your new leads,
right, keyword new leads, new customers
are going to come from if any online marketing platform
at all, it will mainly come from your Google My Business.
It is free and it just requires you going the extra mile
to make sure that you get that review.
I know companies that have been in business
30 plus years don't have a single Google My Business review.
And they're fortunate enough
that their name has been out there for so long
that a lot of people know them, word of mouth.
But if you're looking to get new business
for someone who doesn't have a roofer in mind,
someone who doesn't have someone to refer them
to a specific company,
they're gonna generally go and find the company
who has good reviews online, so get them.
A bonus step for you guys to consistently do
each and every single week
is be sure to come back to this channel.
And to do so subscribe and hit the notification bell
so that you get notified again every Wednesday,
because you'll get content just like this each
and every single week.
Our third platform is your website.
Now on your website, it's not enough
to just create a website.
A lot of you guys think, oh, you know
we're just gonna get a website
and you know hopefully things work out.
No, no, no.
You need to create a website with the purpose
of nurturing it over time so that it can grow
and ultimately provide you with leads.
So the one thing that you need to be doing
on your website, once it's set up, of course, is blog.
Blog, blog, blog.
Write content on a consistent basis,
whether it be once a week, you know
once bi-weekly or once a month.
Whatever it is, pick a frequency and stick with it.
That is going to help you generate more traffic
to your website and look good in the eyes of Google.
Our fourth platform that we're looking to set up here
is Google Local Service Ads.
Now for those of you guys who are not familiar
with the platform, if you do wanna get on it,
I have a guide to show you how to set it up
and help you produce leads from it.
If you comment GLSA, Google Local Service Ads down below,
I'll go ahead and send you that guide
so you can set it up for yourself.
The reason why I recommend this platform
is because you will get cheap leads from it
that are of high quality.
$40 is what Google is probably gonna ask
you for give or take.
And that will get you somebody
who's looking for a roofing service
to pick up the phone and call your company directly
no middleman involved.
So get set up on that platform.
Now what you need to do consistently
on this platform is quite simple.
Just monitor it, right?
It runs itself.
Everything that I've mentioned in this here video,
they're all machines, they're all assets
they're systems, they run themselves,
they just need a little bit of maintenance
every now and then.
And so make sure that you are paying attention
to the Google Local Service Ads,
so that whenever you do get a bogus lead
that comes in, you just message Google
and say, "hey, this wasn't a valid lead
can you credit me back for that."
And Google does a really good job
of doing this unlike other companies
(coughing) HomeAdvisor.
And so you need to pay attention to it
so that you're able to see for yourself that, hey,
these are actual leads coming in.
The targeting is right, it's the right kind of lead
that I'm looking for.
And that way you can go ahead and capitalize from it.
So there you have it.
Those are four things that you can do
to consistently produce roofing leads for your business.
And if you're interested in having someone
help you set all of these platforms up
that's precisely what we do here at Moy Consulting.
I have a free webinar down below
that will show you and explain to you
how to go about working with us.
And setting up all of these platforms
to produce leads for your business consistently.
Again, you might think to yourself,
you're not tech-savvy.
And to give you some insight here,
the oldest gentleman that we've helped set up a system
like this to produce leads consistently
is 63 years old could barely turn on his computer at all,
and is now producing leads online.
If he can do it, I guarantee you with our help,
you can do it as well.
So be sure to check out that webinar
in the description down below if you are interested
in getting set up online and finally producing roofing leads
consistently for your business.
Also, if you wanna join a community of roofers
who are learning about this forever changing space
and seeing some exclusive content,
just for people who are in this free
online mastermind group on Facebook,
be sure to join that, it's in the description down below.
Just click the link, join the group, request access
and I'll go ahead and approve that for you.
Lastly, if you enjoyed this entire video,
be sure to hit the like button,
subscribe to the channel
and make sure you hit the notification bell
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whenever we release a new video
just like this one each and every single Wednesday.
So until next week, stay blessed, peace.
(gentle music)