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welcome back watch people now this is
going to be a bit of a tutorial i hope
that uh watch people around the world
find this useful when it's all about
when you
come to sell your watch particularly
when you try and sell your watch over
the phone or when you're
trying to get a price or a valuation for
your watch over the phone because a lot
of private sellers can become
very frustrated with the answers that
dealers will give them over the phone
um they can be very frustrated when they
sometimes don't hear
what they want to hear and i'm going to
teach you today
why that happens and the way to best
avoid it and to
try and best understand exactly uh
what's going on and this was
brought on by a question that someone
sent in to me
just a random question that caught my
eye and i thought you know what
i think i'll do a video on this one and
it says paul i have a rolex submariner
for sale
can you give me any idea of what it
might be worth and the best place for me
to sell it now i'll leave that
question on screen for a moment because
that
question is a question that will come
through to watch dealers
pretty much on a daily sometimes even on
an hourly basis particularly if you're a
busy watch dealer
now i want you to look at that question
to study it for a moment and think of it
um as the buyer instead of the seller
so what i want you to do is to approach
this question
like you was being asked to buy that
watch rather than if
you was trying to sell that watch and it
leaves
so much uh in question doesn't it so you
know i have a rolex submarine for sale
can you give me any idea of why it might
be worth well
it doesn't even say the model reference
number it doesn't tell me if it's still
still in gold if it's all gold it gives
me
no indication whatsoever apart from that
it's
a rolex submariner and it could be one
of dozens of different
rolex submariner models um even if
the uh person that asked this question
had narrowed it down
to a specific model reference number
then of course
you know i've written this down because
i don't want to miss anything we have
year
box papers condition band stretch
dull color dull condition dull variation
damage dense things bezel condition
hands etcetera etc etc
so you can see how asking what a watch
is worth
over the phone without it being seen
is firstly impossible to answer um
precisely look you can give a ballpark
figure
fair enough um and the key here is
always
subject to subject to seeing the watch
and confirming the condition
that the seller says the watch is in
which is
invariably a little bit different to
that of the
professional appraiser and i think the
key here guys is that when you're
selling a watch
just try for a moment i know it's
difficult because you're naturally
biased in favor of your own pocket and
your own watch but
when you ask the question what will you
give me for my watch
over the phone or if you're standing in
front of a dealer and you're looking for
a price for your watch
think of it as the buyer instead
of the seller and that in itself can
really give you a much more clarified uh
way of thinking about things you know if
someone said to you do you want to buy
my submariner wouldn't you want to know
all the questions that i've just
mentioned wouldn't you want to know if
it was box papers year etc condition
dial variation etc etc etc of course you
would
and you'd want to know all of those
details before
not only you confirmed what you felt the
watch was worth but you'd certainly want
to confirm all that
before you was going to pay for it and i
think that's where a lot of confusion
between
dealers and members of the public can
sometimes
start from it's just that they they're
not quite looking at it
from the other person's side one of the
things that i always used to try and do
as a dealer was to try and
reverse these questions so that i was
answering them
from the customer's viewpoint it's not
always easy to do it's
it's something that you have to sort of
learn and condition your own mind to try
and get your head around the concept of
answering questions
from the customer's viewpoint or from
the dealer's viewpoint
instead of your own and it actually
really does
make or helps make you
better understand the watch business
better understand the process that
you're going through
i mean it actually makes you a better
salesman as well if you're if you're
selling what is like i used to
it it does actually make you a better
salesman because sometimes you can even
preempt the next question by almost
knowing
what's coming because that's the same
question that you want to ask yourself i
hope
all this makes sense guys right so
that's it just a relatively short video
today
um as i always say um this is the inform
watch people's channel if you haven't
already subscribed
um i'd really appreciate it i'm trying
to get my subscriber count up as high as
i possibly can because boy oh boy
when we reach 50 000 subscribers then
we really do have a voice within the
watch world and within the watch
industry and
my voice is your voice thanks for
watching
we'll speak again soon
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you