welcome
to how to become a radiant fields
consultant and to my channel
breaking news today people looking
forward to sharing with you some
important information who am i
i'm a business owner of 32 years i've
owned a construction company i've
managed building projects around perth
australia
generated leads with prospective
partners
12 years in the social media game i'm a
growth consultant i also do
growth strategy and um online
with a hong kong company i've also
blogged about business industry
beauty i've also have a website
and a global business readership
on my website and my magazine from
which is really remarkable 42 countries
now i've got a skincare brand which is
how i'm associated with red and fields
and i champion
a global growth mindset so today
cue the confetti a new consultant
experience is coming
rodin feels has made it now easier than
ever to become
your own boss so i'm so excited for this
announcement today you know we're in
anti-aging
sensitive brightening acne
skincare we were founded in 2002.
by the two doctors katie rodin and kathy
feels
they have been dermatologists
now for a number of years and the
premium or the segment that we
sell in is premium tier skin care
products
and the doctors wanted to create a
dermatologist inspired skin care
regiment for everyday people
how did they begin the two doctors were
in medical school completing their
residency program
and then later on they got back together
and the two decided to partner
to create a clinical grade home
treatment for severe acne this product
was proactive and it became one of the
most
successful acne care products in history
it was founded in 1995 since then the
doctors have sold it to guthrie renker
and nestle
and they do not own proactive
brand anymore the two doctors still
practice
in san francisco 2003 red and
phil's business was acquired by estee
lauder
the business strategy for the company
was to sell in high-end department
stores
unlike proactive now in 19
2003 the skin care programs needed some
customer
interaction with the department store
beauty consultant
the doctors then acquired in 2007
their business back from estee lauder
and as
part of their new business strategy
growth plan the doctors decided to skip
the high-end stores
shifting to the current business model
once more
making the right move which is to go
from
direct to the customer using independent
skin care consultants
to interact with them 2007 we
turned into a hybrid direct consumer
model
and we no longer sell in stores we are
sold through
e-commerce through our official website
any products you might see on ebay yahoo
amazon are not guaranteed because they
were not
purchased officially through our website
with an independent skin care consultant
this change is huge consultants like me
specialize in social media marketing
sms phone calls in-person presentations
to sell
now this change has allowed would-be
consultants to sell
not just to several customers in their
neighborhood
but to hundreds and sometimes thousands
so we're a prestige skin care
brand we're non-traditional we do not
sell in stores
we rely on e-commerce to go direct to
the consumer via
skin care consultants we rely on people
like myself to market the products
i utilize headquarters marketing assets
and i promote and sell the products
directly to
in other individuals using social media
why do i use this or why do they use a
d2c business
with this i have an unlimited reach
currently where in four countries i can
sell in four countries
this is personalized between myself and
my customers
i build advanced loyalty with my
customers i have
comprehensive access to all my customers
the online process is quick
the overheads to join a low and i'm
rewarded
in commission for selling these products
so
this is where a traditional versus a
digital
d2c brand is i am provided a skincare
consultation toolkit so i rely on this
to help
and advise my customers providing them
solutions and
answers to their skin care concerns
which regimen might be right
for them i get the advice using this
tool
and they answer a few simple questions
and we get an
email telling them what customized skin
care is recommended
why e-commerce e-commerce is growing
fast it's projected to
increase in sales in all of these
countries
between 2009 2014 and this came from
statista
it's incorporated the definition of
purchasing
via desktop notebooks laptops as well as
mobile devices and smartphones
so an e-commerce business you buy online
through a digital channel and we provide
that um end user with the products
now we're in prestige skin care
the doctors aspire to offer these
products
of the highest quality on the market
they're made of medical and clinical
grade ingredients develop
developed in berkeley california in our
own research labs
the doctors also the products are proven
to be beneficial we do
clinical trials and after five years we
are now selling in japan
with their own specific skin care so
we're a hybrid now what the
dermatologist wanted to
to do is to inspire products or
build products that deal with everyday
skin care concerns so i personally focus
on customer relationships i
it allows me to identify my loyal
customers and sales opportunities i
deliver a personalized shopping
experience
i retain loyal customers with incentives
now you want to know how to join this
two ways you can
sign up and allow headquarters to assign
you a sponsor and a coach
or you can join someone that you've seen
work their business
online i highly recommend that you have
a meeting with this person you're
considering on joining
look at their social media profile
linkedin their website
and i feel that you need to get to know
the consultant you are joining and their
business history
that they would become a good coach and
a mentor for you it's important to see
if your business style resonates with
your sponsors
as they will be the ones who are helping
you to grow do they know how to promote
social media now how much does it cost
to join this is the cracker this is what
was launched this morning
in the us to join now it's only 75
canada 85 australia 95.
in japan at 6 700 yen it's
the only upfront cost associated with
becoming a raden and fuels consultant
and this is the price of a business
portfolio
so i was so excited to learn
that this is now being standardized it's
just a business portfolio and everybody
joins the same way
in that 95 dollars in australia 85
canada or 75 in the us you get
a variety of business building tools and
samples designed to help you
introduce it to your customers and your
team
members if you decide to you get flyers
brochures
samples of skin care now the operating
cost
is a website is available additional
monthly cost
and it's quite reasonable because i have
my own website and i know how expensive
they can run
and it's um the business in the first 90
days you are able to purchase
at a big discount 45 in the us
are products for your own use now 2020
like i alluded to
we launched in japan these products were
made exclusively for the japanese market
it's
cleansers toners essence
moisturizers creams sunscreens with an
at-home facial tool another thing i
alluded to
is i can sell anywhere in any of these
four regions
there is no boundary so i'm in australia
i can sell
in canada the us and in japan so if you
choose to have a sales team
you can do business in these countries
as well if you just want to sell you can
sell
in all of these countries so your reach
is really huge
the skin care industry is predicted to
reach 155.8 billion
globally it is still growing via
stanister again
so having these products which treat
common skin care concerns designed and
formulated
by two dermatologists was a huge reason
a huge reason i joined this company
because this
industry is actually exploding
and with everything that's transpired
and people are
now looking at at-home treatments or
self-care it is really something that
you should consider
as a consultant my marketing strategy
is to utilize my s social media accounts
i use
facebook twitter my website a blog
instagram to reach out and share
information and
answers a solution to potential buyers
much like
every other beauty brand like chicado
sk2 limia
and why do people consider starting a
business so these are some quick reasons
why people consider starting a business
you've got some people want to be their
own boss
some want to pursue a passion some the
opportunity has presented itself to some
of them
some are dissatisfied with corporate
america
and there is a percentage which will lay
it off or outsourced
with their work some are not ready to
retire and some really
want to find a new passion after a
life-changing event
such as a divorce or unfortunately a
death so
how to succeed in this business never
give up
the business is a numbers game how
to make sure the odds are always in your
favor
maintain self discipline give yourself
the runway and set the expectation to be
patient with your dream
persevere through setbacks if you let
little
roadblocks deter you will never make
this business in life
and just develop a desire to break away
from the crowd
you need to have the courage to make use
of your idea a dream
and an unfathomable desire to be the
best that you can be
so read out and feels also ask your
sponsor for help
that is what your sponsor is there for
now this is me audrey anderson um that's
my daughter
we were in sydney last year so if you
like this
um subscribe to my channel share this
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because they will go
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ever
once or twice a week thank you