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How to Sell Rodan and Fields Successfully - 7 Tips on How To Create Loyal Rodan and Fields Customers
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hey guys
okay so how do you create happy
customers that are loyal
repeat want to come back and want to
purchase from you so the truth is a
preferred customer
when they want to purchase ordinary
fields they can buy from anyone they can
go to the website and they can just find
a consultant that lives in their area
so why would they want to purchase from
you i have been a consultant with
rotating fields
for a little over three years i have
currently about 140 preferred customers
so i have through trial and error
figured out ways and i'm still growing
we're always still growing right
i have figured out ways and things that
i
enjoy doing that i know also helps my
customers
and creates that pc or that preferred
customer
loyalty and wanting to use me as their
consultants i'm going to share with you
seven things that will help you
get customers and maintain customers so
that they
repeat by and not want to go to somebody
else
all right so first tip
is prior to becoming a preferred
customer
it is that relationship are you do you
care about them besides just wanting to
get a sale
because this is a relationship business
so you have to remember
this is about them tiny their interest
not yours
okay tiny their interest not yours so
there might be a launch bundle or
special that's happening right now
and you really want them to try that but
maybe that's not what they need for
their skin
so most importantly going into
getting a customer or helping or serving
someone because really that's what it's
about
is getting them what they need so you
have to do this
through messaging or getting them on the
phone and finding out asking them
questions and listening
really listening okay i send out a lot
of samples i build it into my budget
so this i'm still on number one i build
it into my budget on how
i can send out samples to prospects to
people
um so they can try it out now i don't
just send a sample and say hope you like
it
i have recorded for example i have
little props here i have recorded
short little videos that once i send a
sample to
the person i will send them this video
rather than typing up
what it is that they have to do or how
to use the sample i have these
pre-recorded videos
so if i send them a glow i have a video
that i've already created that explains
okay this is what's in here this is how
you use it and i send them that video so
there's no questions on how to use the
sample sometimes people again they're
like what do i do
i have a separate video for the bright
eye complex i've made another short
video for the active hydration serum so
whatever sample i'm sending out
i send them that pre-made short video
okay that i have saved on my phone
all right now i also set a reminder for
myself to follow up with them
right it's that communication it's that
relationship it's checking in did you
get the sample
and then a few days later have you tried
the sample how do you like it okay so
that's
tip number one is building that rapport
and showing that you care and checking
in and going that extra mile to really
make sure they understand how to use it
tip number two when they're ready to
purchase
i never ever just send them my website
and go all right good luck
right you want to make sure they're
getting all of the discounts that are
available which is through the preferred
customer or the pc perks program
so number one choice is i always try to
get them on the phone
to talk to them answer their questions
and to talk them through the enrollment
process of becoming a preferred customer
because that's another way of getting to
know them to building that relationship
to figuring out
okay where are you out with your skin
and let's kind of build a wish list for
you
of after this initial purchase what
could we look at down the line and
you're only going to know that if you
get them on the phone
and can talk them through it okay and
it's building that rapport and that
trust
so get them on the phone to help them
enroll and that way you don't have
mistakes of people
accidentally buying as retail and not as
a preferred customer
okay they will not get all the perks um
if they just if it's just not working
out to get them on the phone this is
what i do
i will send screenshots
of what it is they wanted to buy i will
literally
take my phone and go online and record
my computer
showing as if i'm them enrolling as a pc
and i'll say
i'll narrate okay you're going to go to
shop you're going to go to redefine
add to bag then you go to add a bag and
i'm showing them my screen this whole
time with my phone i'm not doing
anything fancy i'm just recording
how they're going to enroll click the pc
perks box
go down here continue create a new
account like i'm just showing that it
takes 30 to 45 seconds and i send them
that video
okay so really there's no question that
they're gonna make a mistake or they're
gonna miss anything
that is upon enrollment okay so that's
just really helping them out
from the get-go get go from the get-go
number three third tip okay as soon as
they purchase
it is not it is never for me just like
great thanks you know
have a good life hope you enjoy your
products like this is relationship
business i want to make sure that they
get their products and that everything
works out so
i always check maybe the next day or two
days later
after they've ordered i go in and i
check for the tracking number
and i send them the tracking number i
believe they get an email from corporate
saying that their shipment has been
shipped or their products have been
shipped and they are given a tracking
number but sometimes those emails go to
junk
and furthermore that email is not from
me
i am their consultant corporate is not
their consultant and so
i'm gonna send them a tracking number
and say
okay delivery on you know november 20
yay like get them all excited
um so they have an easy clickable link
from their messenger from their text
of their tracking now this has been
super beneficial
more than just a few times because
sometimes there's a hold up with
shipping
and i will check their tracking number
and it'll say
it'll say not out for delivery it'll say
like um
waiting to be shipped or something
something to where i know it's taking
too long
and it's either i feel like it's still
in the warehouse or it hasn't been
shipped yet i just don't like how long
it's taking like there's not even a
tracking number yet
and so i'll tell them that i'll say i
don't like that there's not a tracking
number yet i'm going to call corporate
and i'll call corporate call corporate
and sometimes there's been an issue or
these things have been lost it doesn't
happen very often but the times that it
happens
i'm glad i can check it because i'm
showing my customer i'm checking in on
you i'm gonna do this
make sure you're getting your stuff and
there have been times that
um if it's been delayed for too long
i'll ask corporate
can you throw in a free essentials item
like what can we send to them for their
inconvenience and i'll get them a free
product
like that is fun to me i'm serving that
customer is super
thrilled about that and they're not as
upset if something is later than it
should be because they're getting a free
product
and even if they're not getting a free
product people are not as upset if
you're gonna go to them and tell them
hey it's delayed i don't know i call
corporate they're gonna do their best
they're just grateful for that okay so
i check tracking so i can send it to
them and to make sure nothing comes up
that there's no problems
tip number four okay tip number four
is i send a thank you gift or a thank
you card
and i'll show you what i send to them my
love language is giving gifts i enjoy it
i love giving gifts um
i love showing appreciation in that way
and
i've gotten a lot of feedback over the
years that
people love that i mean how often do you
get something in the mail like the
regular mail
now so to get even just a thank you card
if it's not in your budget to send
anything
a thank you like a written thank you
card is huge
so this is what i send i send
in my consultant purchases every month i
always
get five to ten of our catalogs because
i send one of these to every new
customer every new preferred customer
i write a little note on the front thank
you i'm so excited
i tab what they've ordered
and i might write a little note i always
write a little note on here
like you're you're a regiment or you're
going to love it i'll tab everything
that they've ordered and then i'll
always tab
the face masks page and i'll write what
my
preferences are like what my you know
from
first to fifth preference you know what
i love
and then i might have a couple other
things that i know would complement
their regimen or their products that
they ordered
um like if they ordered lash boost i
would tab the bright eye complex it's
all about the eyes
so basically i'm helping to create their
wish list and even though people can
shop online and they can look online
i don't know there's just something
about like having
this to where you can like you know ear
it like put a tab
and just circle things i don't know so i
send this
with a little goodie bag okay so in my
goodie bag
these are to all my preferred customers
when they enroll as a preferred customer
you can get these on amazon
okay like a huge bulk order it's very
cheap
you can also get these on amazon so this
is a headband
hold their hair back i give them a
headband it comes out to like
i don't know maybe a dollar or two for a
headband and then
a business card okay i give this
to every preferred customer now
sometimes
depending on their order because not
every order is created equal
right some people order a regimen bundle
and the roller and i mean you know
depending on what they put in i'm
super grateful that they're using me as
their consultant i'm gonna throw in
a lip shield okay as a thank you and
i'll just stick this in here
also with their headband okay so that's
a little
preferred customer gift that i send out
but like i said if you are at the
beginning of your business and you can't
afford something like that right away
just a simple thank you card would be
amazing
okay all right next tip number five for
keeping create for creating keeping and
maintaining loyal customers and happy
customers is
follow up with them so i've sent the
tracking i've sent a thank you gift but
then i'm going to follow up again in
like two weeks three weeks
and check in on their skin because of
that purge cycle of
when you're transitioning to a new
skincare line sometimes your skin
can purge and so i want to make sure
they know that and to expect it so i'm
going to check in
how are things going how are you liking
it and i answer any questions and also
to make sure they've started because
sometimes people will get their products
and they won't even open them for a
while
they're obviously not going to see
results unless they open them you want
them to use their products
so i check in two weeks later okay
tip number six i have a preferred
customer group page
on facebook that i add them to
i ask them if i can add them to the
preferred page i don't just add them i
ask them
everybody has always said yes then i
invite them and i send them the direct
link so that they make sure to click
that they're joining the group now on
this preferred customer page i have
videos that your how-to videos that i've
made or that corporate makes
um i make sure to share all the deals i
do fun incentives myself like every
month i will post that if they
take a picture of themselves with their
product and tag me on their facebook
then they're entered into a raffle for
either a free product or a free prize or
last month it was free earrings i mean i
just kind of change it up and there's no
purchase necessary for that so i do fun
things like that
on my preferred customer page that's
just another vip service that i do
that's fun for me fun for them and again
why would they choose you over someone
else what are you gonna offer what kind
of vip service are you gonna offer
um i get a whole like bunch of these
these are five dollar cards you can buy
ten of them in a pack ten of them in a
pack at
you know on amazon or at target and
i will sometimes send
just a random thank you with the five
dollar starbucks card
to my preferred customers who have
ordered many many times i've been doing
this now for three years so i have
some very loyal repeat customers that
um i'm so appreciative for i mean
i'm so glad they love their products but
i'm so appreciative that they're using
me as their consultant so
i'm going to send them a starbucks card
just out of nowhere randomly to say
thank you and i appreciate them
another thing i do on the preferred
customer group page is
i will purchase a digital starbucks card
and i will post
the barcode for my preferred customers
and just say thank you i really
appreciate you all
please limit your purchase to one item
and
enjoy it on me and so whoever sees that
post
that post can go through starbucks and
get a treat on me
so preferred customer page is definitely
i highly recommend it the last tip for
i kind of already said it keep
up your personal reach outs and send
little surprise gifts okay so this is
number seven and i mentioned one of my
surprise gifts
is a starbucks card um other surprise
gifts
you know i have fuzzy headbands so if
they've been with me for
more than a year two years sometimes
i'll just send them another headband
a lip shield right that just little
random
thank you gifts um i'm always checking
with them
personally too not just about products
so
if any of this is helpful to you to you
please check out my other videos
feel free to email me check out my
website if you're curious about
becoming a consultant or you're curious
about if you're not yet a customer and
you
have questions about the products if
you're already a consultant and you have
questions about anything that i've said
in these videos please email me
contact me um check out the other videos
for information
and have a great night
[Music]
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