all right so if you are looking to
create a coffee business online i'm
actually going to go over the
step-by-step process and break down the
numbers on how to create
an e-commerce food business selling
coffee and making 10
000 a month in sales and don't get me
wrong this is not something that happens
overnight
but it is definitely something that's
doable and i'm gonna break it down for
you
right now
all right so it's damien and welcome
back to marketing food online so as i
mentioned back in the introduction
i'm going to break down a online coffee
business
plan for you breaking it down and
showing you how you can actually
sell ten thousand dollars a month in
coffee
and i'm gonna show you the way that you
can do that through amazon ebay and etsy
and tapping into your own website i'm
gonna give you a few pointers on how
this works
and the different ways that you can
either sell resell or even make your own
coffee
so before we do as always welcome to
marketing food online i'm damian roberti
ceo and founder of marketing food online
i am a food entrepreneur
have been for over 12 years i've been in
the food industry for about
30 plus years unfortunately i give you
my age on that one but yes
over 30 years my wife and i have run and
operated e-commerce food businesses
and we've created six-figure businesses
with those online so i've learned quite
a bit over the past 12 years
so i wanted to bring that to you here on
our youtube channel so
i'm gonna look really quick on these are
the four questions by the way that our
subscribers had sent in that
inspired me actually to go ahead and do
this video and answer these questions
and break it down for you
so the first question is is selling
coffee online profitable
we're going to cover how can i sell my
coffee online
and how much money can you make selling
coffee on amazon
is it profitable to sell coffee on
amazon as well
so these are the four questions here and
we're going to dive into it so number
one
you need to make sure before anything
you do anything you need to make sure
you're a legitimate
business what i mean by that is to
making sure that you're in a
inspected licensed you have your food
business insurance
you have all the business licenses from
the city and county you're operating in
registered business with the state and
make sure you have an ein number
for your tax purposes with the irs this
is definitely not some advice i'm going
to give you
about selling coffee from your closet at
your house shipping it on online over
state lines which is completely illegal
and you cannot do that
so if you're dealing with food make sure
that you abide by all of those
regulations it's either the part of
agriculture who will come in and inspect
your facility
or a health department depending on how
your business is set up
so before you take any of the advice i'm
going to give you on how to sell 10
000 a month you need to make sure you're
a legitimate business
okay all right let's get started so
there's three different ways that you
could actually
sell coffee and actually package it
number one you can either
invest in and create your own coffee
roasting business
now this is the more expensive and i
would say seriously expensive side of it
if you're looking to create a business
uh selling coffee that you're roasting
yourself
and you want to make your own style
coffee the amount of money that would
take to invest in those type of
equipment is considerable
now it is something you can do but it
would be well into the six figures for
you to do that
or you can actually get a reseller's
license that would allow you to buy
a already made brand of coffee buy it in
bulk
warehouse it and sell it and distribute
it through your own website okay that
would be stuff like you know folgers
maxwell house
the coffees that are already out there
cafe bustelo starbucks
you can buy those and you can resell
them okay but the question is
how profitable is that when you buy it
in bulk if you're able to get it at a
wholesale pricing
and you're getting large quantities of
it yes you can definitely make it
profitable
if you go to the local grocery store and
you try to flip it and make some money
the margins are going to be considerably
smaller and that won't reach the goal
and i'm about to explain to you of ten
thousand dollars a month okay
now lastly is you can get a private
label company to actually put your own
label on it you can get a company to
actually put your
logo and your label on their brand they
roast it they package it they do all the
work and you buy it from them and then
sell it but it's under your name okay
now in order for this to work you need
to sell
30 it needs to be your average sell
price port per transaction or even per
uh order on your own website or on
amazon on ebay or etsy now damian why is
thirty dollars so important
that is on average it's around actually
thirty four dollars thirty four dollars
is the average uh
price point for products that are sold
on most coffee websites
normally they do it by other bundling
packages or they'll offer a discount on
shipping
but you want to be around that 30 price
point you would only need to sell
11 transactions guys literally 11 sales
a day
11 sales at 30 dollars to reach a 300
plus
dollar day times 30 days puts you at the
10 000
mark that's it it's pretty simple that
is all you would need to do in order for
you to reach that
now with that being said the one thing
you want to keep in mind though is
on the platforms you sell on there are
going to be fees
now what i recommend as we mentioned
before is the profit will sell coffee on
amazon
yes you can definitely do that but need
to keep in mind that amazon charges a
transaction fee
okay and they also if you're looking at
any other additional fees for selling
within the food
cat food category the gourmet food
category sorry about that
those fees will incur on every single
transaction
so you want to make sure that you are
bringing in around 30 for yourself
after those fees okay so once you reach
that you are only needing to get 11 to
12
transactions a day now should i be just
on amazon selling coffee damian
no i personally recommend you be on as
many websites as humanly possible
because that's what we do
we have six websites and we are on ebay
we have etsy we have amazon and so on
why would you want to be on all those
platforms well even though each platform
does charge a fee
you want to be in places that as many
people can find you as possible
limiting your opportunity to just amazon
now granted amazon is a gigantic website
but there are people who go to ebay that
don't go shopping they don't shop on
amazon
there are people who shop on etsy who
maybe don't like amazon or even ebay
so having your coffee online in front of
these different avenues and these
different customers on these different
platforms
is only going to increase your odds of
selling only 11 packages a day at 30
dollars a pop
so being on all of them i would highly i
would
definitely say that you're going to get
anywhere from about 30 to 40
transactions a day
as you build up your business and you'll
well exceed the 10 000
a month in gross sales for your coffee
business so having yourself spread out
on different platforms is a huge plus
okay so let's dive into this so how once
you've got your listing
what can i do to actually create that 30
transaction damien what can i do to
actually make this work
number one variety make sure that you
have a variety of coffees
obviously there's different types of
roasts there's different types of coffee
beans
there's a ton of different even flavored
infused coffees the variety that you
have
is going to help you sell even more if i
started a online coffee business and i
started selling i had maybe two types of
coffees
the likelihood of me selling a lot is
going to be very limited
the more variety you give your customer
the better off your business is to
succeed
and to reach that 30 dollar transaction
price point and reaching that goal of 11
to 12
units okay so variety is super key
number two you want to make sure that
you can create bundles
bundles are gold mines we do bundles all
the time and it works very well
when you bundle several different types
of coffee or even the same coffee with
several different bags
six six units 12 units and 24 units and
so on what you do is you actually
increase that transaction
you make that per transaction cost go up
so like i mentioned if you had 11
transactions at 30
or let's just say even five transactions
and you cut that in half and you had 60
70 or 80
on one transaction you're already ahead
of the game and you're towards your goal
of 10 000
a month you see what i'm saying so you
have an opportunity to create a bundle
where the customer is also seeing the
value in buying multiple bags or
multiple copies
you create a higher price point so when
they check out they're spending 80
90 maybe even 100 instead of just 30.
okay
so bundles are very very important to
make this work
next up the idea of creating a coffee
subscription business okay
this is something you can do on crate
joy you can even do on ebay you can even
do it on etsy or even your own website
if you've created a food business uh
website on shopify or woocommerce
whatever it may be
you can definitely create and implement
subscription business why is that
important damian well because
what you can do is you can create a
subscription so every month you have a
reoccurring
payment coming through for your coffee
as you get more and more customers
that 30 a day mark and goal is very
obtainable it's something that's very
simple to do
because you're going to have that
constant customer pain every single
month
and if you played it right you can
actually create bundle subscriptions
where you've got three bags of your
coffee going to a customer
every single month but let's just say
it's around forty to fifty dollars for
that one transaction
again you're already ahead of the game
in that goal of getting ten thousand
dollars a month
so coffee subscription implement that
start that as well
you can sell individual units on amazon
of coffee yes you can sell individual
units on ebay
but when you start like on createjoy.com
and check out down below in the
description i'll have a link to
createjoy you can look at that website
we use that for all of our candies and
sweets and cookies and such
but you can create a coffee subscription
business on create joy that's
reoccurring
okay next up discounts
if you can on your own website which you
can
create discounts or create some type of
a discount for shipping
if you can get a customer to pay fifty
dollars or minimum seventy five dollars
even a hundred dollars and you give them
free shipping
that only encourages the customer to
spend even more money
with your website okay so that way you
can also
reach your goal faster again of the 30
per transaction and only 10 to 12
transactions a day
you're going to reach out much faster
discounts sales and coupons
are tremendous ways to drive even more
sales okay
now lastly i want to talk and how are
you going to promote this dm
so i've got my websites i'm selling my
coffee but i'm not getting a lot of
traffic
social media you don't need to be doing
a bunch of facebook ads you don't need
to be doing a bunch of pinterest ads or
any of those things
post consistently on facebook post
consistently on twitter
use hashtags within those social media
like hashtag coffee
starbucks hashtag expresso
all of these different words with
hashtags in front of them on social
media platforms
will only give your product more and
more exposure and that
helping you to reach that goal of simply
three hundred dollars a day
so when you break down the idea it seems
a little bit overwhelming at first when
you think well ten thousand dollars
seems like a lot
but it's really not when you break it
down by week and each day
make those small goals reach your big
goals you only need to be doing a
certain amount of money a day and that
achievement will get you to ten thousand
plus
at the end of the year you're doing six
figures you're doing over 120 130 000
a year coffee and the great way to
actually implement when we talked about
um is it profitable again to sell coffee
on amazon
yes it's also a great way to scale if
you want to scale your business
once you get on amazon ebay is great
trust me an etsy is fantastic too but
amazon
can scale any business dramatically in a
shorter period of time
if you do it that way okay so you want
to make the goal
thirty dollars a transaction ten to
twelve transactions a day
you've already reached your goal ten
thousand dollars a month that's it
okay now am i saying that this is going
to be a simple easy job to do
no it's not any business i can tell you
in a test it's not something gonna
happen overnight and it takes a lot of
work
but when you get it up and running and
you get the momentum going scaling it is
much easier
okay so if you have any more questions
about this definitely let me know down
below in the comments and i'll see you
guys on the next
thanks for watching marketing food
online and if you
are looking to create your own food
truck start a home-based food business
under the cottage food law
franchise a food operation start a
packaged food business
private label your own food product sell
on amazon
get your own online store or sell food
online
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