How to Sell User Research / Chris Do

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welcome to the third video of this

series where Krystal and I are helping

you to sell serve design with confidence

if you have no clue who this guy is

where this guy is and what we're doing

here check out this playlist and make

sure you check out the first video where

everything will be explained now we got

a few questions from the service design

community about sales challenges and now

we've picked the one we're going to

explain what we we've paid let's let's

paint the context Chris you and I are

engaged in a proposal stage you're the

service designer you're the creative I'm

the client I'm still running a

construction business and we're now sort

of going over your proposal and one of

the things in your proposal is we need

to do some form of research we need to

understand the problem before we

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