sell

How To Market Research For A Business

0:00
↔️ ↕️

Timecodes:

- Let's say you want to start a business.

You have an idea.

How do you know that the idea is valid?

How do you know that the marketplace,

people actually want to buy this product or service?

In the art of war Sun Tzu said it best,

"A battle is won before it is ever fought."

Before you even launch an idea,

product or service in the marketplace,

if you have done your research properly,

you would already know if that product is likely

to be successful or not likely to be successful.

I remember many years ago, my mentor shared a story with me.

He said, Dan, let's say you have an idea,

and you craft a little sales page,

or a little letter out there,

and what you want to do is you want to take it to,

let's say, take it to a pub, take it to somewhere.

And you will show that sales page,

that sales letter to people.

And if people say,