so you want to start an etsy shop
selling digital products but you don't
know where to begin
what to create or you've tried it and
it's not really working out for you
well by the end of this video you will
know exactly how to find digital
products that will actually
sell before you start creating them
hi welcome to my channel if you're new
here my name is sandra and i'm all about
selling digital products online
why because they're low maintenance they
create passive income
you'll never run out of stock they'll
serve you forever and the list goes on
if you're into that kind of thing make
sure to subscribe to my channel and hit
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new video every tuesday
okay so this is a little embarrassing to
admit but i've opened
two etsy shops selling digital products
in the last couple of years and both of
them
failed i barely made any sales because i
had no idea what i was doing
so i closed both shops down i went back
to the drawing board i opened a new shop
a few months ago
did my research implemented proper
strategies and now i basically make
daily sales in this new shop so after
failing and learning i now have a
successful shop
so now it's your turn i'm going to be
sharing a lot of details in this video
on how i would validate the market
before i start creating a new product so
you're going to want to grab a pen and
paper and take notes
let's go over five digital product ideas
i have for you in detail and by the end
of the video i'll share
five more that you can also check out
the first digital product idea that will
definitely do really well
is wedding invitation templates and it
doesn't just have to be invitations
it could be seating charts menus thank
you tags
and it doesn't just have to be weddings
it could be for a baby shower a bridal
shower a birthday
you name it so let's head over to my
computer really quickly and validate the
market
okay so i'm going to be using a tool
called marmalade this is a keyword
search tool for etsy honestly i swear by
marmalade i love it i do all my keyword
research on here when i
list my products and i also use it to
find new products
that could potentially do well before i
create them now marmalade is a paid
subscription
but you can grab the 14 day free trial
and do your research within those two
weeks and cancel at any time
so i'm going to start with the search
tool feature and this is where you can
type in
any broad keyword so i'm going to start
with the keyword
wedding invitation template
now the first thing that marmalade is
going to show you is the number of
searches
engagement and competition you want high
engagement because that means people are
searching for it they're buying the
products which is great
but there's also high competition so the
marketplace is competitive that's no
secret and
that's why you want to narrow down what
you're actually
offering so basically niche down or get
more specific on your product
there's a lot of features that i can go
over but i'm going to scroll to the very
bottom to show you something very
important
right here it says long tail
alternatives
and these are a bunch of keywords that
marmalade is suggesting
and if i look here i'm going to focus on
high engagement and lower competition i
see simple wedding invitation template
download it's high engagement and it's
lower competition
so that means that that's something that
i would write down i would write down
more simple wedding invitations maybe a
lot of people
are searching and purchasing simpler
modern
minimal wedding invitations but there's
not that much competition on it so
that's something i would write down
let's try another broad keyword i'm
going to type in wedding invitations
okay so again we have high searches high
engagement but very high competition you
want high engagement
but you do want to narrow down the
competition because it's going to be
really really difficult for you to
rank for this keyword so again let's
scroll to the bottom and see what
marmalade is suggesting
so here i'm seeing royal blue wedding
invitations there's high engagement and
low competition so i would write that
down as an idea and
i would potentially create wedding
invitations and stationary in general
that's royal blue
there's another one here that says black
and gold wedding invitations that's also
an option
now let's head over to etsy because i
want to show you another tactic
so i'm on the homepage of etsy right now
and i'm just going to go to the search
bar and i'm going to type in
wedding invitation template
so now i'm just going to scroll through
and see if i can find some best sellers
or a specific
style that's really popular people are
purchasing it a lot they're reviewing it
a lot and that's going to give you
a sign that this is something that
people are searching for and they're
buying
now you don't want to copy you just want
to get inspiration from other sellers
and validate the market
you want to find styles that are popular
but then add your own twist to it
so for example this one here simple
wedding invitation template which is
perfect because
we saw that a simple wedding invitation
template on marmalade
was high engagement and low competition
and that's probably why this one is
getting
a lot of sales so if you click on the
product or
any products that you see take a look at
the most recent reviews you want to make
sure that people have been reviewing it
recently you don't want to find a
product that's been reviewed a few years
ago and
it really hasn't been making many sales
that gives you a clear indication that
it's trending people are still buying it
and they're leaving reviews
if you want to create wedding invitation
templates there's many options i
recommend
template cordial or canva okay the
second digital product idea i have for
you is
printable waller now this is an item
that i sell in my shop
to be honest with you before i started
selling this product i didn't even know
this was a thing
i didn't know that i could create
digital art that customers would
purchase and they would print themselves
from home or at a local printing store
and yes this product does
really well especially if you can niche
down so similar to the wedding
invitation template
let's validate this market only in a
slightly different way
back on marmalade i'm going to use the
same feature which is the search tool
and i'm going to type
printable wall art i'm doing this
specifically
to make sure that people are searching
and they're purchasing
this type of product okay so that's
super high
in searches and super high in engagement
which is good
competition is high so we're going to
want to niche down
narrow down your product and this time
we're going to use
etsy only and not marmalade so let's go
to etsy
okay so in the search bar i'm going to
type in printable
wall art and you'll notice that epi's
already populating a few options for me
that people are searching so i'm seeing
set of three
christmas given the time of year set of
two
abstract boho so there's a bunch that
you can click on these are clearly
popular searches right now i'm just
going to try abstract
and i'm going to use the same method i
used in the last
product research to check for best
sellers
some popular trends that i could add my
own style to
and there seems to be a lot of best
sellers under abstract
so you'll start to see patterns and this
is great
research for you because again you don't
want to copy but you want to take
inspiration and see what
twist that you can add to it to make it
your own comment below and let me know
if this is making sense and if it's
getting you
super excited about the many
possibilities that you could get into
give me a yes in the comments now let's
move on the third digital product idea
is resume and cover letter templates now
the reason this is one of my favorites
is because you'll see when we go to
validate the market
this one has high engagement and low
competition
which is the sweet spot that's what
you're looking for so i'm going to show
you that right now
okay let's take a look at resume
templates
now like i said look at the searches the
engagements and the competition
there's really high engagement and low
competition so this is
an amazing product to get into so if i
scroll to the bottom
oh there it is you can see cv template
professional
high engagement and lower competition
that's exactly what you want
and there's a lot of other options here
that you can use in your keywords if you
do
create resume templates and cover letter
templates these are keywords that you
can add in
in your titles your descriptions and
your tags
and then if i take a look at the long
tail alternatives resume and cover
letter template high engagement low
competition
which is amazing and you can create
these even on a word document i've seen
a lot of other sellers
creating resumes and cover letters as
templates in a word document so when
someone purchases it
they just receive the word document that
they can edit themselves okay we're on
number four of the digital product list
and that is
digital planners this is another product
that i personally enjoy creating and i
sell in my shop as well
so let's do some research on this one
using marmalade but again
a different feature okay i want to show
you a different feature on marmalade and
that is
storm storm is amazing so you type in a
keyword at the top and it will start
populating a bunch of other ideas that
are similar to your topic but
it's just different suggestions that you
can potentially get into
so let's type in digital planner
and i'm going to go through all these
ideas it shows me the number of searches
the engagement
and the competition so usually i look
for green across the board or
at least the engagement and competition
to be green
so i'm going to scroll down and just
take a look there's academic planner
that looks pretty good
i see student planner
habit tracker that's a good one so i'm
actually going to add that into my
pool of keywords so when you click on
this arrow
it adds to this sort of bucket of
keywords that you have selected from
here
and as you do that marmalade is going to
keep populating new ones that are
more similar to what you're choosing so
let's keep going down expense tracker
that looks pretty good
initiative tracker so again these are
all
types of planners you don't have to just
do daily
and weekly planners you don't have to do
just a regular printable calendar you
can get very specific
because the more specific you get the
better results you get in general
and we are on number five of the list
which is instagram and pinterest
templates this is another favorite of
mine because
another one that has high engagement and
low competition so let's take a look
so i'm going to type in instagram
template
and you can see the engagement is high
and the competition
is not too low but it's also not too
high so i would personally get into this
one if i was just starting out
and i didn't point this out but you can
see the trends
of when certain products are popular so
right now i'm recording this in december
it's showing me that january and
february it's going to be
really popular so that's something that
i would encourage someone to get into
now and if i scroll down and take a look
here i can see
other sellers that are offering this
type of product
and you can see their kits it's a bunch
of instagram
templates because for a small business
owner they really don't have that much
time to
post on instagram every single day so
templates are amazing so if you can
offer a bundle of let's say
20 to 30 branded templates so similar
colors and fonts
that would be super helpful for small
businesses now let's scroll to the
bottom and see if there are any
long tail keywords that are helpful
okay here so i'm seeing canva template
instagram which is amazing because you
can create your templates
on canva and the fact that people are
searching for that specifically
means that i would create it
specifically on canva because it's
obviously
easier to use for a lot of people so
that's super valuable information
so i promised you five more digital
product ideas that you can also do some
research on
and they are printable greeting cards
business card
templates invoice templates for small
business owners
thank you card templates and printable
stickers
now you know what's better than 10
digital product ideas
20 digital product ideas be sure to grab
my free guide in the description box
below of 20 digital product ideas that
you can sell online
some products you can sell on etsy
amazon or your own shopify website
and others are more robust and involved
so be sure to grab your copy
be sure to check out my video on how to
build passive income with your etsy shop
and how to start your graphic design
side hustle from home hit that like
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thank you for watching and i will see
you next week bye