How to sell replica items
How I Sell FAKE COUNTERFEIT Gucci And Supreme ON AMAZON FBA // Start A Clothing Brand HYPEBEAST
[Applause]
what is going on guys
Cody Hawk today we're gonna be talking
about fake brands and replica brands on
Amazon FBA let's get into it
hi guys so as many of you know Jordans
Yeezys all these popular brands people
try to go out replicate knockoff go to
Alibaba and then buy a very very similar
product and nowadays they're getting
good they're getting really good I
remember when I was a kid in high school
back in the early 2000s and I'll tell
you right now people would buy you know
fake Jordans fake
Oakley's a fake Rolex what kind of high
school kid has a roll at least not where
I come from and you can spot this crap
from a mile away you didn't even have to
be interested in that brand but nowadays
a fake supreme fake Gucci harder and
harder and harder to tell fake Yeezys
are some I mean there's literally
factories that make almost the exact
Yeezys they sell them now they're just
not from adidas or easy and so they're
like a third the price and they are
literally 99% the same so how do you
combat this can you sell these and what
are people doing to actually make this
work
well if you guys follow me you know that
I grew up skateboarding I love the sport
of skateboarding yes it's a sport it is
now in the Olympics
go get it Team USA but what I'll say
right now is when you're looking at
these things guys and you're looking at
you know these fake brands these fake
products can you tell the difference
well recently I seen one of my favorite
og skateboarders my man Steve Caballero
literally show a post on Instagram of
his exact shoes the classic vans half
cabs my legend and this store I won't
name the store but this
or was selling the exact same shoe the
exact same shoe without the vans and the
half cab the Steve Caballero 360 logo on
it
insanity insanity right now and I'll
tell you right now you're seeing this
more and more with supreme with all
these different brands people are going
to China they're having the same product
made now here's the thing you can patent
a product design and you can patent a
logo but can you patent these base model
designs well this is getting more and
more complex why because Michael Jordan
isn't really breaking the mold with his
cheap patent leather average to mediocre
sneakers their people buy for hundreds
of dollars too much now if you're a
Jordan person I'm sorry but I don't know
why but but the fact is it comes down to
it comes down to branding people buy
Jordan for the brand because they are
not the most impressive shoe nothing
wrong Jordan I wore Jordans when I was a
kid I thought oh boy to Michael Jordan's
although when I was a kid Michael Jordan
actually played basketball so I don't
know I don't know but you know the fact
of the matter is that's fine whether you
want to buy supreme supreme was a skate
brand when I was a kid I used to wear
supreme before supreme was hunt beast
and what up Gucci supreme cool guy like
it was it was like a street where brand
my skaters wore supreme it was it was
not what it is today I'll tell you that
it really I mean good for them I mean
they put themselves and one of the most
impressive marketing situations I've
ever seen and they have literally
inspired generations of people who
create clothing like myself in the
limited edition quantities now we're
gonna kind of dive into this but before
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as well so anyway guys what we're gonna
be talking about though a little bit
more in depth is how these companies get
aware of doing this let's take that
really popular you know like that Louis
Vuitton or that red supreme bag bro it's
a duffel it's a duffel you don't own the
rights to red you don't own the rights
to that duffle bag because there's
nothing unique about that duffle bag you
do own the rights to supreme supreme is
a registered trademark just like for
revive you can see over my shoulder the
strongest coffee in the game is a
registered trademark I showed you guys
my trademark the other day on the video
check it out I showed you that whole
process before in videos and in how that
works but so you have a registered
trademark so supreme owns a trademark
what these companies are doing is
they're creating clones so a lot of
these these patents will expire within X
amount of years let's say 25 years these
patents expire that's how these
companies are going in it's kind of like
the fidgets spinner you guys remember
the fidgets spinner they blew up last
year ok the Figge spinner blew up
because the guy or the person I don't
know there's a man or a woman but the
person who created the fidgets spinner
tried tirelessly to sell that crazy
little device never really took off like
he wanted to the patent expired
everybody and their brother jumped on
manufacturing it because the patent
expired
and made millions upon bazillions upon
gazillions of dollars right same kind of
concept so what a lot of companies do is
they wait till these design patents or
these patent pending x' run out because
here's what companies do here's what I
do here's what every other
bran does when you create some you go
get patent-pending and you go get a
trademark now the trademarks gonna be
contested and maybe you win maybe you
won't and the patents gonna be contested
maybe you win maybe you won't but it
gives you that little runway to get your
product off the ground before everyone
else and then you can come back and then
you can get your head start or if you
win your patent or if you win you know
your trademark not really win but if
it's uncontested or you win the contest
which if you have a decent lawyer you
can do most of the time unless it's
something too similar to somebody else's
who's already registered then you can go
out there and you're set right you said
so it's kind of a win-win for you either
wise you know worst case you get a head
start
best case you get a head start and you
own the patent or the trademark and
you're set well as more of these patents
and trademarks run out and is more of
these design patents kind of go the way
of the flip phone and the reason being
just not that innovative and it's not
because they don't want to be it's like
how many times are we gonna do like a
lot of the stuff they're doing and [ __ ]
it's like they got bored it's like uh
what can we do we have no idea so we're
gonna start bringing stuff back from the
90s and the 80s and the 70s and lord
help us we're out of ideas right and
they're trying so hard to come up with
something new and innovative and unique
that they're scouring the deepest ends
of you know expired patents to try to
bring some failed technology back and
bring it cool and that's when you get
the dad shoe and the dad bud and trucker
hats and Evie you just breathe you're
just you're just scraping you're just
like please give me something original
and then you're trying to get out there
so what happens is a lot of a lot of
companies will sell what's called
replica brands in a video recently I'll
put it up here in the cards check it out
where I talked about several new
categories that are gaining on Amazon
FBA I recommend you watch that video it
specifically says on Amazon and I showed
you the Amazon website in that video
that you can not sell replicas however
what that means from the legal sense is
I cannot sell a replica of supreme
meaning or like these right here right
here's some beats by dre the
great this is a great example because
these have been knocked off a billion
times so these are these beats by dre
these are some studio beats so I've had
these for a few years
decent head but whatever it doesn't
matter but you take something like these
beats I can't sell these where it says
beats and where it's beats by dre but
can I sell these where it says you know
tunes by Cody I can if I want to sell
tunes by Cody provided that's not a
that's a horrible name but that's not a
bad nor a trademark I can have tunes by
Cody they look almost identical to these
and I can sell them I can even guarantee
I can give them the same factory same
cables same you know they don't own most
of these things in their utility patent
because it's too closely related so
these things end up in court battles for
decades and never really get anywhere
that's why it's these these cease and
desist on Amazon are always a scare
tactic Lantz all the time like Cody what
do I do
well first thing is we need to counter
with proof right they got the burden of
proof and I find 90% of time there's no
proof when somebody's like cease and
desist this is my product I'm like show
me and then then I know it's my product
like no you bought it from a Chinese
factory just like me and they're selling
it to 85 other people sorry bro who can
out market i'ma win ha but anyway what
it comes down to is figuring these
things out so can you sell replica
brands yes but you can't sell them as a
replica brand you have to sell them as
your own brand but it's just kind of a
copycat brand now do I recommend that no
but I've had clients literally make
seven figures doing it it's not my thing
it's not something I'm interested in - I
love actually creating and coming up
with cool products and cool product
ideas and kind of cool packaging and
stuff like I love that concept that
being a set and that that being the case
you know at a certain at a certain place
it comes down to it comes down to
marketing it comes down to being able to
design and create a brand I mean I'm in
a super competitive niche with coffee I
mean could you get in a more competitive
niche but the fact is all fire my core
customers and the other people will find
their core customers and Starbucks has
their core customers and the crappy
grocery store brands has their core let
their budget customers right so we all
kind of look at how you position your
product and you know that's that's a big
thing it's like imaging and what it's
about you know my message design a
business to fit your lifestyle my
message go all-in right and so you look
at these things
and you look at what you're doing so
could I create the exact same a very
similar Yeezy but instead of Yeezy it
says code easy yeah yeah I actually can
I would have to go through the design
patterns on what adidas owns but if I'm
gonna come out with the new code Easy's
you know there's there's not a lot
Amazon's gonna say about that providing
code easy becomes an actual brand
dum-dum brand right there it is never
but you get what I'm saying
well I'm just throwing random crap at
the wall if Kanye can do it you know but
you know Kanye and is $300 t-shirts but
you know when you look at when you look
at these brands you look at doing this
so replica brands literally make people
millions of dollars the number one trick
and I actually talked to my attorney
about this what's the number one trick
don't call it a replica brand it looks
the same it's the same material it works
the same it sounds the same but you
don't call it a replica brand these are
my new Cody Z's and these are my tunes
by Co dismiss or whatever I said right
so you do that and then you're able to
tap into a culture of other people now
again it's kind of cheesy you're never
gonna be the next big thing because a
lot of people frown upon that but for
people just looking to make money or for
people looking to tap into what's
currently there and then build your way
up you know on one hand I say it's kind
of unfortunate but on the other hand
there are many many billion-dollar
companies that do
just that there are many billion-dollar
companies that quite literally ripped
off smaller companies or ripped off
bigger companies or kind of took a big
this was really popular in the 70s and
80s took a portion of somebody else and
then just ran with it and then just fit
first of all ah Microsoft stole like
everything from our I mean you look at
the way this stuff and so it's kind of
always bad thing in business but anyway
guys I wanna talk about
replica brands don't call it a replica
brand call it a brand and if you're a
just make sure the key to this is make
sure you rigorously go through the
patents before you get that they do have
a patent they will own you at this point
if they do have a patent they're gonna
they're gonna own the shoes you're
currently wearing they're gonna sue you
till the end of time so make for danger
that you go through an attorney and do
this however dude there's so many brands
that you can do this would it's scary
but anyway guys it's nods also I do need
to say the flip side it's also not that
easy because a lot of people say well
I'm worried about somebody stealing my
idea dude it's not about the idea it's
about the execution remember that hey
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