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Red Bull: The Real Story Behind the Can

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You’ve probably had that feeling when you’re tired, but you’ve got to stay awake, so

you pop open an energy drink and boom, you’re hit by that familiar rush of energy.

It’s this feeling that has given rise to an industry worth approximately 64.7 billion

dollars as of 2015, and so this week’s Behind the Business video is dedicated to the beverage

that made all of that possible, Red Bull.

Surprisingly, Red Bull actually comes from Thailand.

Now, Thailand is a country that’s not particularly known for its political stability.

In fact, since 1912 Thailand has experienced a total of 21 coup attempts, about half of

which ended up being successful, for an average of one coup every 5 years.

The latest edition, by the way, was in 2014, but since their king died less than a month

ago, we’ll probably be seeing another coup attempt pretty soon.

Although today Thailand is a medium-income country with the 20th largest economy in the

world, for most of the 20th century it was extremely destitute.

Over 70% of the population lived in rural areas, and the average person got by on $2

a day.

The region of Thailand that interests us is the Phichit province, located in the center

of the country.

It is there that in 1923 a man named Chaleo Yoovidhya was born to a family of duck herders.

As you can imagine, herding ducks isn’t a very profitable business, and Chaleo grew

up in poverty with minimal education.

He was the third of five children, and as soon as he was old enough, his parents sent


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