so in this video I'm going to talk about
how actually sell my recruitment
services now I've made quite a few
videos on it and this is just going to
be an overview of pretty much all those
videos so in terms of selling service
what I mean is contacting companies that
will Intel give you positions to work on
and you send candidates across and
however you source your candidates I
won't go into that in this video and
however it will be touching on you know
how you actually attract clients and and
the best way to go about it so but what
about it obviously establish is what
sort of industry you're in first of all
because every industry is gonna be
different for example I came from the
automotive recruitment industry which is
purely purely based on phone calls so
it's very rare you I would even send a
cv across and it's more of you know you
just schedule a face-to-face meeting so
you've contact the employer and say look
I've got this candidate for yourself and
they'll say yeah send them down for a
cup of tea we'll have a chat and usually
it's based on trial days so you just
have one day in the workshop and to see
how it goes from there and if they want
to offer them in a position and that's
pretty much how it goes and with my sort
of corporate level which I'm doing now
for my company and which is language
based it will potentially be um you know
very much so corporate sort of office
based environment so it's very much
emails and followed up my phone calls
when there's something important or
usually scheduled phone calls now the
way the markets moving now I tend to
find that it's very much email based and
with phone calls scheduled so not
necessarily can't Frank was at the blue
vocal and does work to a degree what how
o'clock phone call end is always white
email so it's always please send me more
information or send me your terms of
business very rarely someone will
actually take the call and you'll be
able to pitch for half an hour and if
they do chances are they'll probably
want to take the business in the end and
they like to get approval from elsewhere
and also follow up with yourself any
questions that may be outstanding or any
terms you need to sort of adjust for
them and you know so it's you know in
terms of process itself what you'll be
looking at is you know establishing and
who your sort of target market is I mean
I wouldn't always go for
hi in the sky so you know how can I put
it if you're an accountancy or you're
doing finance I wouldn't go for the big
five first of all and that's later on or
you know very selective rows and you can
get your foot in the door and I wouldn't
put too much effort because it's usually
a very long cycle and believe me there's
massive companies it's calling them
pretty much every single day and I'm
just trying to get hold of someone so I
wouldn't necessarily target out so you
want to target people in the range of 30
to 200 employees that's a good figure I
use sometimes I use 70 to 120 employees
really in Trudy you don't want to go any
smaller than that because the budget
would be there and those companies can
survive without you know a certain
person on board whereas a large company
if they don't have someone in finance
for example and they've got no one to
put through their payroll or to send
invoices or chase invoices up so it's
not quite then tremendo to their
business as well as a sales team if they
haven't got someone on the sales team
they're losing revenue or market share
to their competitors so you want to
always target those sorts of companies
now how would go about it is always
through Hajjar and I would have contact
talent acquisition as much unless you're
referred to them as the point of call
and usually talent acquisition people
which is their in-house recruiters tend
to have you know authority or a set
budget and to put a certain robot so if
they don't feel a position within three
months they're obliged to give it to an
external agency who will help fill it
and you want to have a niche so not
necessarily you know I recruit for all
finance sectors
you want a target sort of Accounts
Payable when you're starting off or you
know credit control or you know anything
around there so just accountants with
five years experience for example that
could be another sector I would not go
along the lines are very broad so I
recruit for office staff and that's very
blase very vague and you will establish
that and you will move towards that once
you get you know a lot of sort companies
in different areas and what does really
well is solve you know nursery nurses
primary school teachers and teaching
assistants mechanics and those sort of
sectors are always going to be in demand
and it's very solve quick you know if
they don't have a mechanic
one can fix the cars if they don't have
any a teaching assistant no one can look
after their children at school and
obviously look into what you need for
those sort of sectors but with regards
to that you know you want to look for
those sorts of companies so with the
process itself you want to be looking at
how can I put it
emailing the people so it's usually HR
directors I would start off and if you
find company CEOs email them as well
I've made videos check out the channel
on videos how to actually do that and
approach clients potential clients send
an email out just saying look I've seen
you advertising this can we be of
assistance that's pretty much it and
after that if they come back and they've
got questions around it how much do you
charge what what's your fee and look to
schedule a call with them now cold
calling is obviously gonna be not for
everyone I'm especially starting off my
emails are very easy to do and once
you've got a scheduled call it's such a
nice call and it's never gonna be
anything along the lines of you know
awkward because they're receptive to
your call and they've taken time out you
know at 2:30 on Wednesday for example
they will obviously have a time
scheduled and look in to rush off
chances are they will be looking to rush
off but and you just want to sort of
give them as much information so with
the call I just thought of saying like
this is the background of my agency this
is the background of myself being
helpful you know I would say look it
would it be helpful just at the
beginning of a call just to explain a
bit about our services and our company
as a whole
so then you would go on to you know
we've been established since you know
2012 and then just move on from there
you know we recruit for this this as
well as you know we've got capacity to
recruit for all these positions as well
so yeah that's how the conversation will
go and just ask them what's important to
them what they're looking for what is a
candidate profile look like or the ideal
candidate profile and just find out you
know more information about the row
itself ask them for a job description
which they probably will send across to
you or you can find it online and then
become recruiting and do find out if
they're interviewing anyone at the
moment as well because that's quite
important and any other positions they
need help with it's always a good
opportunity not just one row and chances
are they could give you 10 positions
and it's certainly not unheard of that
you know one client can be in two
hundred thousand pounds in revenue for
you know a single consultant from one
phone call so yeah it's definitely worth
doing and then just from there on in
just you know search for the candidates
and the e modem across and usually a
phone call when there's an offer as well
so from there on in you own you really
do two free conversations before you get
paid and on the phone so that's my sort
of process and that's how I go about
solve the crude went on the client side
and I will be doing candidate for the
old bit later on as well