How to sell real estate yourself
How to Market Yourself as a NEW Real Estate Agent
0:00 / 0:00
Timecodes:
how to market yourself as a brand new
real estate agent what i want to talk to
you about today is exactly how to market
and brand yourself
as a new agent when i got into real
estate back in 2017
i was not from the city i was only 24
years old i had no sphere no network
and no experience or knowledge but i was
able to become a top producer in my very
first year as a real estate agent
solely from marketing branding and
putting in relentless work
but one of the biggest things that
helped me was having and developing a
strong
brand as well as understanding how to
present
and market myself as a brand new agent
so what i'm going to do today is share
with you
exactly the five things i did in order
to market and brand myself
as a brand new agent what's up guys it's
mike gerard thanks so much for tuning in
as always you're new to my channel
welcome and if you do get value from
this please just give it a thumbs
up it keeps me inspired to put out
content every single week
for you now again what i want to talk
about is building your brand
and marketing yourself as a new agent
the first thing i want to talk about is
answering a very specific question if
you've watched my channel for long
enough you'll know that i've talked
about this a couple different times
there's one specific question that you
need to be able to answer as a brand new
agent
which is going to seem quite difficult
but it can be done why would somebody
work with you
versus the number one agent in your city
i know that sounds crazy and i know that
it seems like something impossible to do
as a brand new agent i mean why would
somebody work with somebody that just
got their license versus
somebody that maybe closes over a
million dollars in deals a year but
you do have to be able to answer that
question because
you might go up against the top agent in
your market
and you don't want to lose that listing
and the next four things i'm going to
talk about are going to help make sure
that you know how to answer that
question but what this boils down to
this one question
is it boils down to you understanding
your unique
value proposition what makes you
different what you're going to do
differently
for me as a new agent i was able to
discuss what i was going to do
differently with marketing
with exposure with facebook ads with
social media in order to get more eyes
on their home
in order to get the most amount of
exposure because we're in a tough market
here so you really need to take a step
back
and if you cannot answer that question
you need to get back to the drawing
board so as a new agent really reflect
on that but going forward in the next
four things it'll help you bring that
together
number two is knowing your market stats
listen if you speak with confidence and
you know the answers to people's
questions they're not even going to ask
you
how long you've been in the real estate
industry so what you need to be doing is
for about 30 minutes every single day
studying the market stats usually every
city has a monthly market report that
you can check out you can download it's
publicly available and it will show you
all of the information about inventory
sales listings
broken down by detached attached condo
apartment and you really need to study
those stats because what happens is as a
new agent as you start to have more
conversations people are gonna say well
hey mike i'm looking to buy
in this certain community how is it
performing right now
and if you can't answer that question
you might have just lost that
conversation or that potential client
it's not that you need to memorize every
single number for every single community
in your city but you need to have a
general idea but me for example calgary
split up to four quadrants as well as a
downtown core
so if somebody said mike you know i'm
interested in buying a property in
auburn bay in the southeast of calgary i
would at least know and be able to speak
with confidence about how the
general market's doing there based on
stats
so being able to say hey if you're
looking to buy around five hundred
thousand to seven hundred thousand
detach has been doing quite well but if
you're looking to get an attached
property it's been a bit slower
and condos are really slow but if you go
sub 500 000 then attach gets a little
better so
you just need to be able to explain and
communicate the value of your market
properly
and when you're able to communicate very
good well-structured thorough answers
that give people the confidence that you
know your stuff you know your market you
know your stats that's going to again
help them overcome the fact that you're
a new agent and it's not even going to
become a point of contingency
number three leverage your brokerage or
team stats and a lot of people again get
into the industry and say well
i don't have any listings so if they ask
me how many listings have i sold in this
certain market you don't have to use
your listings you can use your brokerage
listings your team listings so if
somebody said again using the example
previously that mike
i'm looking to sell a property in auburn
bay and the southeast of calgary how
many listings have you had here or how
many
properties have you sold here you can
say instead of i
have sold none you can say we referring
to your brokerage or your team
have sold 30 in the last year 50 in the
last year we've just listed
three this month you can use we instead
of i
and that's going to allow you to
leverage your brokerage stats in order
to give you more credibility because you
are a part of your brokerage and no
agent owns a listing
brokerages on the listing and this is
really going to help build up that
credibility for you because you guys are
a team you are working together
and if you need to bring somebody in you
can but ultimately understanding how to
leverage the key kpis of your brokerage
meaning previously at my old brokerage
we had the lowest days on market in the
city so that was again
a really cool thing that i didn't say i
have the lowest days on market in the
city i could say
we meaning our brokerage has the lowest
average days on market in the city
and that was again leveraging something
that you have the ability to do
as a brand new agent number four
actively using social media you really
want to build your brand establish your
brand and i do a video that a link above
which
clearly explains how to build your brand
as a real estate agent but
you want to make sure that you develop
create build grow your brand using
social media and also
attract clients using social media so
one of the best things that you can do
as a new agent if you were looking to
market yourself is again do the things
that any new agent can do
if you want to attract clients at scale
click the link above and i'll actually
include a video that shows you exactly
how to do that at scale but there's
various videos that anybody can do to
attract clients using toronto for
example
you could create as a brand new agent a
video moving to toronto
five things you need to know five things
you didn't know about toronto
cost of living in toronto toronto city
tour then you can go down to communities
you can do a community tour for the
communities that you're interested
in firming you have endless abilities to
attract
a ton of clients for free using video
and i've got a number of agents on my
team and if you want to talk one-on-one
about partnering with me
click the link below in the description
but a number of agents in my team are
brand new agents in brand new markets
with zero experience that are attracting
multiple deals every single month with
proven videos on youtube so actively
leveraging social media is gonna allow
people to search you it's going to allow
people to find you it's going to give
them a good impression that you're
leveraging modern strategies
and it's going to be a way for you to
differentiate yourself but also to
attract a lot of clients
with almost no budget and number five is
being able to discuss the modern
strategies whenever you're talking to
somebody or
in a listing presentation so what i mean
by that is again what i used to do when
i was ever networking
is people say well mike what do you do
and instead of just saying i'm a realtor
i would say i do creative work in the
real estate space and that really piqued
people's curiosity because they would
say well
what is creative work in the real estate
space i would say i help people get
their home so for more money and less
time using creative and innovative
social media strategies
in order to get more exposure and by
being able to clearly define
the modern strategies that newer agents
are likely going to have a good handle
on
if you study it it gives you an
opportunity to separate yourself from
other agents that are all doing the same
similarly in listing presentations to
market yourself as a brand new agent
again talk about the stuff that you know
that most agents are behind the curve on
like modern strategies using facebook
instagram linkedin youtube things like
that so
there's a bunch of different ways that
you can really market yourself and you
don't have to be so self-conscious of
being a new agent you have a lot of
knowledge you know more about real
estate than the majority of the public
so if you can
channel that information into specific
things that are gonna show your
knowledge and demonstrate what you're
gonna do for people that's really gonna
help you build momentum as a brand new
agent so i'd love to know what you think
drop a comment below and let me know if
you're looking to get into the real
estate industry otherwise thanks so much
for tuning in as
always please make sure to like comment
subscribe and we will see you next time