selling your home without a realtor can
save you thousands of dollars and in
this video I'm gonna break down the ten
steps that professional real estate
agents like myself use every day of the
week to get home sold step number one
prepare your home now thinks small guys
everyone freaks when they think about
selling their home thinks small many of
the things you can do are DIY friendly
decluttering is one of the easiest and
fastest ways to increase the
desirability of your home best part is
it won't cost you a dime another high
value low dollar trick is the higher
stager a two hour consultation can
literally eliminate the stress of
deciding what stays and what goes
sometimes people are freaking about I
don't even know where to begin a stager
can help with that
they can also rearrange some of your
existing furniture to enhance the flow
and the overall appeal of your home I'll
put our favorite stage or Paula's
contact information below she's
fantastic give her a buzz forget about
the big-ticket items the kitchens and
bands yeah that's great they'll
definitely help to sell the helm faster
but they're not going to necessarily get
all your money back from that renovation
you're just not so sit tight on the big
big things I don't think you need to do
it people just want to feel good about
your home they want to feel that it's
been well maintained and cared for they
want to feel they're loving this home
they want to buy this home so fix those
little things that it can really go a
long way to making that buyer feel good
about your house now we've got a free
Fizbo guide link below gonna show you
step-by-step room-by-room exactly what
to do to get your home and sale ready
condition so the link goes back to our
website taylor experienced calm we're
gonna ask for an email address we want
to make sure you're a person and on a
bye don't worry we hate spammers as much
as you do number two price it right now
this is more of an art than it is a
science and when we're pricing our
listings we're basing it on our
experience in the business market
research market timing so it's
definitely more of an art than a science
and speaking of timing your price
depends on your timeline you know when
do you need to be at the next
destination in your life is it next
month is it next year if it's next year
price it higher see if you can get more
money out of it you never know you know
people are thinking they're gonna get a
deal they're gonna try to beat you down
anyway so you know if it's one month you
might you're gonna have to be more
aggressive with your price but if it's a
year pump it up a little bit
as professional full-time real estate
agents Jill and I can help you with the
comparative market analysis or a CMA
we'll do that for you for free just give
us a call we'll take care of that now I
don't want to waste a lot of time
getting into intros and bloviating about
how great Jill and I are you know if you
want to check us out go to Taylor
experience comm look at the About
section head over to our YouTube channel
check out our series The Wire the week
in real estate you can find out a lot
about us online so just Google Doug and
Jill and YouTube and you'll find us all
over the place anyway
number three complete the sellers
disclosure now this is a huge one here
this is the number one document that if
not completed properly can literally
wipe out all of your profits if you fail
to disclose something you got to really
be careful in this one number one first
and foremost an omission is a lie flat
out it you can't do it all right full
disclosures required it's required both
federally and by state law he can't if
you're not sure just err on the side of
disclosure now Jill just did a recent
episode with attorney Michael Holly he's
a real estate attorney here in the area
they did an episode on PA sellers
disclosure so you're free in
Pennsylvania check that episode up at
I'll end up here and they go over some
do's and don'ts as well as some gotchas
it's a great episode now where do you
get the sellers disclosure from we're
gonna link Michael's contact information
below you can call him directly just
give him a buzz and you know talk to him
about you know what the cost started to
send that stuff out and he'll take care
of that so and if you go online be very
careful guys
disclosure laws vary state by state and
it may not be compliant with your state
may not have all the information you
need so be very careful that way now
let's recap the house is prepped the
house is priced right and the sellers
disclosure is complete you're ready to
rock and roll
you might be thinking now I got to do
videos and I got to do pictures and
signs and all kinds of stuff in
brochures not so fast not so fast step
number four break out the rolodex I'm
not kidding
according to a 2015 na R which is
National Association of Realtors profile
of home buyers and sellers the report
showed that eight percent of all homes
sold were sold without an agent and of
the eight percent more than a third sold
to someone they knew so again break out
the rolodex call or email the neighbors
the colleagues the rel
Timms the friends let everybody know you
got a home for sale it's priced to sell
and I think you'll you'll be surprised
at how much you know how many people
could be interested in your home so if
you're lucky enough to be part of those
36 percent of the people that found
their home in the rolodex skip the step
9 if you're not you got some more work
to do which brings us the step number 5
take quality photos your iPhone can work
but it's not ideal I even see agents
doing it and it's clearly not ideal poor
quality photos though they'll never
capture a buyers attention like a great
quality professional photo will and
since nearly every home search begins
online
you're gonna want those photos to really
pop out and having ones that are just
overexposed and the windows are warm now
the angles are funny and don't make your
rooms look really the way that they
actually are that can really be
detrimental and really hurt the interest
in your house so you know be careful
with that and look I handle all the
marketing production for our listings so
if you have any questions that way give
me a call my contact information of
course is linked below just give me a
call shoot me an email I'd be happy to
help you out with anything just to get
you up and going so high quality photos
very important now Taylor pro tip and
this is coming from the video guru
himself I love rolling video don't waste
your time or your money on a video
especially one of those silly slide
shows where they put the classical music
- the same photographs that people are
saying look if you're able to tell a
different story that pictures alone
couldn't tell and shoot video an example
of what I'm talking about is a recent
listing film that we shot for a listing
in Westchester where there was a
baseball field just beyond the property
line like throw a path and I'll link up
but I'll show you what that was like now
we wanted to evoke emotion and have that
beautiful field in the backyard we
wanted to show that you really couldn't
tell from a photo of the backyard so we
shot the video now again this is what we
do but it worked incredibly well we as a
matter of fact we ran that really hard
down in Sarasota and and it did very
very well brought us a bunch of leads up
here and we're still actually looking
for people for homes up here so you
don't care about that you want to sell
your home and unless you have something
that's unusual like that or something
that's very different where the pictures
alone can't tell the story save the
money step number six pay the fee the
MLS is is the realtor secret weapon
alright and you got to get the property
in the Multiple Listing Service you can
do this for his on the cheap for as
little as 99 bucks
alright we recommend you spend 500 and
get them the syndicated package it'll go
out to realtor comm Trulia Zillow and so
forth you got to get the property in the
MLS that's your biggest bang for your
buck it's gonna get you a lot of
exposure and it's gonna get it quickly
they're gonna show the open house times
and the dates will link up some
resources below to get you to that now
step number seven signage and flyers
marketing's all on you guys alright
you're gonna need more than a for sale
sign in your front yard so you're gonna
want to make a leave behind brochure
that lists some of the features and
benefits of the home or something some
of the upgrades or something that's
special about the home you're also gonna
want to include the MLS number in that
brochure as well so there's a couple of
different good resources out there build
a sign is one good one build a sign comm
will link that up below but it's just
bill sign com they've got pre formatted
templates so you can make your own or
build you know user proof format of
templates they're a great resource
so we've linked them up below number
eight open houses
according to n AR again that's National
Association realtor only two percent of
people found their homes through an open
house and personally Jill and I don't
care for just not big fans of them
primarily for the fact that you've got
unqualified people coming through your
home okay I mean you don't know who they
are you don't know what their motivation
for being there is you don't know if
they're even qualified to buy it at your
home so we're not big fans alright we're
just not but it happens some people do
get lucky and they do you know sell from
an open house if you're gonna do this
make sure you don't do it alone have a
friend with you have a family member
somebody upstairs somebody downstairs
tailor protip here you know you're gonna
swear I never would have thought of that
but here we go tailor pro tip hide the
prescription medication jewelry anything
that can walk I mean a people will go in
your medicine chest and take out you
know your back pain pill or something
like that it's ridiculous but they will
do it tailor pro tip two for this step
make a flyer and ask people sign in
ask people to sign in get at a minimum
get their name email and phone number
and when you're talking to them ask a
few simple questions such as what's your
timeframe for buying do you have a house
to sell you know have you been
pre-qualified you'd be amazed at how
much information serious buyers will
share with you so don't be afraid to ask
even though it might feel a little bit
uncomfortable so we'll put a link below
to a word doc that we use for this for a
sign-in sheet it's real straightforward
you can use ours as is or you can you
know change it to suit your needs all
right it's game time guys you've
received an offer congratulations okay
now before we continue it's really
important for you to realize a couple of
things here number one just because
you're a for sale by owner doesn't mean
that you're not going to have any
expenses fees or commissions you're just
going to have they're a necessary evil
and the reality is most buyers are
represented by an agent so accordingly
at a minimum you're gonna have to pay
the buyer side which is going to be
typically two and a half to three
percent most of times three percent
because it's not coming out of your puck
the air pocket it's coming out of your
pocket so most of the times are gonna be
a three percent and you're gonna have
transfer tax and conveyancing on top of
that and this is a big thing and this is
gonna bring us to step number nine
you could have attorney fees you know
why because there's no way in the world
I would ever go through this transaction
without hiring an experienced real
estate attorney you absolutely have to
hire an experienced real estate attorney
step number nine hire a real estate
attorney now your Uncle Sid who is a
fantastic patent attorney might not be
your best choice when it comes to your
real estate transaction so if I just
wouldn't do it
all Wayne you're gonna be about four
percent you're still gonna be saving
about two points on this which could add
up to about six seven eight thousand
dollars or more now that's if all goes
smoothly if it doesn't it could be a
little bit you could lose a little bit
less now if you're in Pennsylvania an
attorney we love and recommend very
highly is Michael Halle he's the firm
manager at lyons Daugherty he's a great
guy more importantly he's got an
incredibly strong command of real estate
law so he's a first guy will link his
contact information up below all right
guys
ding Dana if you hung out this long
number
is going to be the final step to Fizbo
success its call capture here's what it
is and how it works and if you stuck
around this long you're gonna be pumped
that you did because I'm gonna give you
free of charge
your very own 800 number you don't want
to be put in a cell phone everywhere on
every sign or anything like that you're
gonna get your own 800 number that you
can put in your ads your fliers your
yard signs your social media essentially
any place that you're gonna use to
advertise your property that's someone
you're gonna get your own 800 number
when a buyer calls they're gonna hear a
pre-recorded message basically an audio
tour then I'm gonna do for you I'm going
to create that professionally for free
and at the end of that tour they're
gonna hear the asking price they're
gonna be able to push a button and talk
to you directly they're gonna be able to
schedule a showing they can even make an
offer right through the phone so the
best part is you don't need anything but
your cell phone that's the best part you
need your cell phone I'm gonna do
everything else so now the coolest part
about this is when the buyer hangs up
the system captures their information
and then either text you or emails you
all their information at that point you
can follow up with them when their
interest as is at a peak or you can
follow up at a time that's convenient
for you
either way the information comes to you
and you've got that so
best part about all of that is all you
need is your cell phone all right my
technology takes care of the rest you're
probably asking yourself why aren't Doug
and Jill doing all this aren't they real
estate agents am ii don't isn't that how
they make their living the answer is yes
we are and yes we do but we also feel
that by working together we have an
opportunity to demonstrate to you the
value we can bring and helping you to
sell your home so that if you ever do
decide to hire an agent well we'll be
the first you'll consider that's it it's
that simple so we hope you've enjoyed
the ten steps to Fizbo success leave us
a comment below let us know if you've
ever heard of these or some that are new
that you may not have heard of let's get
a conversation going then there below
let me know if you were successful
selling your home and let us know that
yeah guys the the ten steps to Fizbo
success worked for us and we got over
asking price or we did this we did that
let us know if you work with Michael or
Paula or you know any of the other
recommendations that we're offering let
us know how we can do better
on our channel here and what we're doing
here so that is all until next time I'm
Doug thanks for watching and we'll see
you in the next episode