Your website should be optimized for search engines and should highlight your properties with detailed descriptions and photos.
Use popular social media platforms such as Facebook and Twitter to share your listings and engage with potential buyers. Use hashtags and keywords to increase visibility.
Send regular emails to your subscribers with updates on new properties and any promotional offers. Personalize your emails to make them more engaging and effective.
Use Google Ads to target potential buyers searching for real estate in your area. Use relevant keywords and create compelling ads to attract clicks and conversions.
Create high-quality videos of your properties and upload them to YouTube and other video-sharing platforms. Use descriptive titles and tags to increase visibility.
Hey, welcome back. In this episode, I'm going to tell you how to sell real estate
using digital marketing and how to sort it all out and where to start.
Alright, with the internet now and social media there's actually no shortages of places
to be digitally marketing your real estate. You know, I'm going to show you the several
places that you can start and stick around to the very end and I'm going to teach you how to
find someone that's way smarter at it than you are and how them get them to do it for you. Alright,
let's talk about the first one, email marketing. You know, this is a word that's tossed around so easily
but you know what email marketing starts out with one email. You know and then it grows and
then eventually have a massive list and you can still sell things all the time with emails. You
might be that person that doesn't open emails or everything goes to junk but I can promise you that
you can sell real estate by email marketing to a warm clientele to a clientele that you built trust
rapport with and eventually they want to buy something from you. This doesn't just start
like with the first day though. You've got to build trust. You got to offer them things. You always have
to be serving. Always be adding value. Don't always just try and sell them on your email list because
they'll opt-out. They'll get tired of seeing it and they'll stop they'll unsubscribe. You want to offer
them so much value and these emails need to be super short and sweet and to the point. You know
for land, I love to offer email advice like how to buy land. How to make sure you're getting the right
piece of land. how to do all your due diligence and we'll do that one week and then we'll offer like
the deal of the week for our land our house buyers. So you want to offer value and then eventually
sell them something. You know, eventually you give them so much value where they now trust you
they like you and they'll open your emails because they're super short sweet and to the point.
Alright, so you might be thinking how in the world do I get emails? Well, I had already mentioned it
give value. Always be giving things. Like have a site though that allows them you know that
they can kind of check out your deals or your real estate properties or your land. Have a site where
it actually collects the name, the email, and the phone number. You want to start this very early.
You know, you can find sites like carrot.com oncarrot.com they offer sites where you can
collect this information and also with your emails when you send your email and they click
on that you'll get more emails. The better the deal the better the education the better value you give.
They'll share it and you'll collect more and more emails. You know one way we collect emails is
we put our deals on Facebook and here's the thing about Facebook. We've got a lot of tire kickers.
A lot of people asking is this still available or how much? Even though it says it in the description.
It gets super aggravating but you can build trust and rapport and likeability and credibility
and then ask them it's like, "I know you weren't interested in buying this land or this house. Would
you be interested in hearing about others that we have coming available?", and they say yes ask them
for their email it's that simple you know. You've given them something now ask them for something.
So, I just mentioned Facebook that leads me into my next point in that social media. Start
building a social media presence today whether it be you know a social media website, a Facebook
website. These things are free you can build a website on Facebook you know it's like your actual
business page. They're free and you actually start building an audience you can share it with your
friends they like it and then here's the thing about that putting an actual Facebook business
page. You've got to be consistent. What do I mean by that? You want to constantly be adding value,
adding tips, adding your deals. You know Monday through Friday you know you can have a you
know something that goes out on Monday and then Tuesday and if we call it thankful Thursday. You
know things like that Thursday could be literally somebody you're thankful for. Someone on your team,
your mother, your father, your sister, your brother. You know, it doesn't have to always be business
stuff it could be personal stuff too. But let me tell you something that gets a lot of likes and
a lot of feedback and a lot of shares is when you actually post a picture of yourself the business
owner or the real estate agent or whatever or your team. This gets us a lot of likes and shares
and gets us more likes alright and then there's Instagram. Instagram's another great place you
know people are going to Instagram to like scroll and look at beautiful photos. You know that's one
way to do it and then there's also LinkedIn and here's the thing though you want to pick one of
these avenues. One of these social media avenues and dominate it. You don't want to try and start
all of them at once. You want to dominate one get a following be consistent and have it going
automated delegated and what does automation and delegation mean? You know automation is something
where a computer can do it or it can happen automatically or electronically and delegation
is where a person actually does it. I like to get these things off of my plate
as an entrepreneur, I'm really good at starting things but I'm not good at being consistent like
the constant posting that you've got to do and that's where i delegate it to someone else and
I'm going to talk a little bit more about that a little further along in this video. Alright,
now let's talk about a website. You know I kind of saved this for a little bit later but it's
almost like a no-brainer now. You absolutely need a website or you're not in business you're not in
a digital marketing business. So the website is basically your foundation that is where it all
starts. This is where you can put your properties on your real estate deals whatever you're selling
and you wouldn't visit a brick and mortar store or a restaurant if it didn't have a website or a menu
or google my business. So you want to start building that foundation. Your website, you
know getting started with google my business. These things are free that google offers you
and it takes a little bit of time to set this up. You know, I would say five or ten minutes you got
to fill out a form and then they're going to snail mail you with the United States Postal Service an
actual postcard. Because they want to see that you have a physical location and maybe you don't have
a physical location. What's really cool is you know you can get away with this with like a UPS store
or a co-working and shared space. But you're not going to get away with it with like a post office
box and I see a lot of people will use their home physical address. I don't recommend this
I mean you just don't want people unannounced just showing up at your house, never. So now that you got
a website you gotta google my business. Let's start talking about search engine optimization. This is
one of like the most thrown around misunderstood things that people talk about there's people out
there. These gurus, these SEO gurus, search engine optimization gurus. If you ever have someone say
I can get you search engine optimized in like 30 days it's a bald-faced lie. This takes like
years to do you got to start with the website. Buy a domain name it's like a seasoning and then you
have to be consistent with content whether it be blogging or adding new parcels of land or houses.
You want to be very consistent. One thing I did I like to put my team information like who my team
was. But when I first started out it was just me myself and I a team of three. I felt like I was
doing the work of three people but my team was my realtor, my title agent, my attorney, my banker.
I would ask them permission like, "Hey, I'm going to promote you on my website ask my team member.
Can I get a good like image of you professional image and also a little write up a bio." They would
literally send me an image and give me a bio and I added them as my team and then before you knew
it. I actually hired a couple people. I had some virtual assistants and I put them on my team as
well. So, it looks like Brent's got a team of like 15 my first year in business. So, it really helps
with SEO search engine optimization but you got to be patient about this. It's not something where you
can start today and be fulfilled with it 30 days from now. No, it's going to take a year 2-3
years where you start coming at the number one and two and three spot on google or yahoo you know if
or being if anybody ever uses those search engines anymore. But it starts with the step
it's taking the steps daily you know getting the website getting the google my business and then
starting with SEO and you can hire someone for this but you don't want to like just
like start paying tons of money. This can blow your budget very quickly so you want to just
be very very cautious about what you do. You know on carrot i talked about carrot websites.
They actually teach you some of the things that you can do for SEO. So, in the beginning I
actually hired a virtual assistant from India her name is Malika she's amazing and she's still
with me on my team today and she followed all these steps that carrot recommended to do and she
implemented all these and I paid her five dollars an hour to do this. I didn't have time to do it but
I had her implement it she loved it. This fulfilled her and she enjoyed doing it and she was a
like a vital part of my SEO my search engine optimization for my website. Alright, I know I'm
bringing you so much value. I'm giving you so much information definitely take a second and hit that
subscribe button. I want you to get notified when I come out with more videos like this. So, go ahead
hit the subscribe button and I want you to start getting used to going the extra mile.
Whatever you do you know go the extra mile. However you do anything is how you do everything. So click
that like button as well super easy for you but goes a long way for me. Alright, so we're
still on social media but let's talk about like influencer marketing. Do you want to buy
land and houses from the guy you've never heard of or do you want to buy it from the local celebrity?
You know influencer marketing that's like Facebook you know post or Instagram reels or Youtube videos
like i'm doing for you here. You know. no one else out there is talking about land on Youtube or
telling people how to buy and sell land on Youtube or digital marketing for real estate on Youtube.
I am the landshark and that's me being an influencer marketer. This is exactly
an example of what you want to be in your local community. You want to be the local celebrity so
start posting on Facebook consistently every single day five days a week and you might think,
"Oh well, I don't have anything to say", well, you have a lot going on your life is your
content and you just got to hit the record button. I want to show you my pro tip for you know digital
marketing for real estate. I love text blast You got to be very very careful with these. I want
to put that disclaimer out there. You want to have full... permission from anybody
that you're texting them that they have opted in they want to receive your text. Because you don't
want to go down the road and accidentally text someone that's on the do not call us and you can
scrub your list against you know your state do not call us. I highly... recommend it don't want to
go down the route of you know texting someone that's a professional litigator or someone that
doesn't want to get your text and if they hit stop you want to give them an op-out. Opt-out
you want to allow them to opt-out and stop seeing your text messages if they no longer want and you
want to respect this. But text messages usually get opened within the first 15 seconds of being sent.
You're talking about like an instantaneous access to the person that you send this to
a text message. Emails like they get open when they get open. Mail gets open when it gets open.
You know social media they actually got to go and scroll down but a text message it's going right in
their pocket. So you might be wondering like how in the world do I get you know phone numbers.
I don't have a text list. Well, I talked to you about Facebook answering questions on Facebook. Putting
your properties on Facebook and answering those questions. Giving so much value you know building
likability and trust with these people and they probably won't buy that particular property but
they might buy one from you six months from now. Ask them, "Hey, what's a good phone number and email?
Can I stay in touch with you? Is it okay? I usually send a text message out when I get more properties.
Is it okay to text you?", you know and they say yes nine times out of ten most people are going to say
yes if you've given them some sort of value. Alright, I run a really successful coaching
course called the landsharks. I've got a tried and true method that shows people how to buy
properties land at massive discounts and turn around and sell this land at premium and retail
prices in their sleep. I've got students making 30, 40, 50,000 a month. If you're interested in building
a business that will serve you and your family and eventually others go ahead down in the description
below and click on the link the landsharks.com and schedule a call with me or my team will
assess your goals you know see if we can help you. If we're a good fit I'd be honored to coach you.