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Closing Lessons From Real Estate Mogul Ryan Serhant

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Hey luck is when opportunity meets preparation

*Music playing*

What are some the most important lessons you've learned when it comes to to closing because I think first of all

New York City one of the most competitive real estate market in the world, right?

Sure. You have so many agents so many brokers, right?

And with you one of the greatest closers in New York City

Like what are some of the things they've learned when it comes to sales from like not good in sales. Yeah, like a sales

amateur to now right, a master

Yeah

I would say the the biggest tip that I can give to anybody and

It's a question that gets asked to me all the time because people have a hard time with it. Like how do I close?

How do I close...? how do I close...? But it's, if you think about it that way

then it's

automatically gonna be hard because you're thinking about it like something that happens at the end of a relationship or at the end of a transaction

mmm I like that

So for me what I tell everyone on my team, or what I try to tell everybody, is you you close first at the beginning

Meaning you set expectations. So if you're a client, I'm gonna meet you and I want to show you houses. Yes

I don't just

skirt around the issue, kind of talk about things, go show you houses for two months, and then try to figure out how I'm gonna

talk to you about making offers and doing that because you've now just set expectations

this entire time for two months that you're just gonna go see houses


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