hello everybody
hello everybody if you can hear me give
me a thumbs up let's get started
and we're gonna learn and be awesome and
come out smarter than when we came in
are you guys excited tell me if you're
excited if you're excited say i'm so
excited joe this is the greatest thing
ever okay
so first things first remember to follow
me on my instagram profile
it's right over here
doo okay so i want to show you guys
something
here's my instagram profile this is joe
juder i'm going to teach you guys how to
grow your business and
one thing i want to show you guys for
credibility purposes
this is my instagram profile this week
okay and this is it from last week
now i'm not saying it's to brag i'm
saying is i want to help you guys i want
you guys to follow me what i'm doing you
guys notice the difference the week ago
last week four thousand three hundred
thirty followers
this week five thousand seven hundred
and twenty seven
so i was able to increase by over a
thousand
in the course of a week okay
and i want to show you guys how to do
that
all right so i want to show you guys i
don't want to just you know
i don't want to just talk it i actually
want to live it
and i started working on this recently
and the reason we started working on
this stuff
as you guys know is because we were
getting people past the real estate exam
but that wasn't enough because people
are out of the business in the first
year
and we want to make sure after one year
they're still
rocking all right so that's why we
started doing this started this page and
started
webinars so with that being said let's
go
right guys you guys can hear me yeah
give me a thumbs up if you can hear me
okay
[Music]
got all this good stuff to go over today
all right first questions come up a lot
best time to post on linkedin
all right so i want to get this question
out of the way it's a question that's
come up for me
best times to post on linkedin and here
i wrote it down i did some research
my own studies and there it is
8 a.m to 10 a.m on wednesdays thursday
9 00 a.m to 1 to 2 friday 9 a.m
and okay i watch in best days is
wednesday and thursday
worst day is sunday write this down i
want you guys to write this down
please take a second to write this down
this is important
a lot of people ask me this when's the
best time to post on linkedin we'll get
into more details a little bit
tell me when you guys had a chance to
write this down or do a screenshot
you want to schedule as much as you can
somebody said wow friday notice said
friday
nine a.m friday nine a.m okay
not in the afternoon these people are
already gone
all right
why is this linkedin focus on
professional users therefore most
reliable engagement occurs
during the work week it drops off
after work hours monday slightly slower
lower engagement because that reflects
the rush to catch up on what you got to
do
all right so right off the bat hopefully
if you guys got nothing else
is this helpful it took yeah i put it
back up for you demi it took me a long
time to do this research
so i hope this helped you guys remember
it's a professional network
so these are the key times you want to
post obviously
if you can't do it during this time
don't worry you still gotta post and be
regular
but if you can schedule this is when you
wanna do it
the timing makes a big difference
okay the timing makes a big
difference i can't say it enough in
another
webinar i will show you examples and
hopefully you guys really enjoy these
webinars we're really trying to put
together good stuff for you guys
i'll show you the examples of two posts
are basically identical
done at different times and you'll see
the different levels of interaction
would you guys want that if you want
that you know we'll try i'll try and put
that together for you kerry says wonder
why friday
it's only friday morning carrie not
friday afternoon that's an important
distinction
okay only friday morning while people
are still in the work mode
once lunch happens they're out they're
checked out
all right
okay so we talked about my instagram
profile there which i want you guys to
follow
all right now we'll talk a little more
about linkedin linkedin to websites
you guys need that you need linkedin
your website and your facebook business
page if you guys have nothing else
for your social media make sure you have
these three things
you need to have these three things
before you do anything else
make sure you have these three things
you do not need to leverage things to
get business but people will look you up
to see
if you have them everybody got that
make sure you have these three things
i'm going to prove my point in a second
what i'd like you guys to do right now
is google my name
it's right up there on the board take a
second to google my name
all right can you guys do that for me
tell me if you've done it already joe
juder
all right when you've done that let me
know and then i'd like to know
what was the first three things that
came up
all right
randy says joe why do you say stay an
agent rather than become a broker
i don't say that it depends on people's
personal situation
who said that randy not me it all
depends on individuals there's benefits
to being an agent benefits to being
broker and so much it depends on
so many factors that are individual to
you like the people you're working with
the area you're working in the type of
clients
all these different types of things
all right have you guys had a chance to
google my name
and tell me what has come up once you
googled my name
all right have you guys done that
all right patricia says prep agent and
linkedin agent school
facebook and my instagram okay
so what you're gonna find if you guys
google my name
linkedin comes up right up there at the
top
if not the very top will be top two or
three
and what's my point i have not put as
much work
into the linkedin page as much as i
should and i'm going to moving forward
now as you guys know i put a lot of
effort into the youtube channel a lot of
effort into prep page i've done a lot of
things in my life that you can find
online if you guys do a deep dive into
me
you'll find a lot of different things
like volunteer things i've done
different types of activities schools
i've worked with maybe
family stuff that i've done but for some
reason linkedin even though i haven't
put that much work on it
comes above all the rest of that do you
guys see where i'm going with this
my point is people are going to find you
on linkedin whether you
like it or not so you better clean it up
and make it look professional
did i make that point pretty well
hopefully that little exercise did
because when you search me you're
searching somebody who's done
a lot of different activity online and
for some reason
linkedin still rises above it my point
is a lot of you guys will spend
so much time on a website even given to
you by your broker or
or given to you by templates that you
buy or things of that nature
and you're spinning your wheels you can
have your website
sending it to other people to
demonstrate listings you may have or
information you want to disseminate
but at the end of the day if the
linkedin profile is coming up top for me
i assure you it's gonna come on top for
you because i said i've
spent many years developing things
online
so no website that you're gonna have
is going to get over on the linkedin
page
or youtube or instagram but linkedin's
above all
so that's why i say you need linkedin
you know website
not that people are going to find it but
you could send to people and you need a
facebook business page of which we
discuss in other
webinars okay not this one
all right so we got two points already
made
that i think will make this webinar
worth it if you left now but you're not
going to leave now
there's more kind of like those
infomercials right guys
so what we go over today went over some
times you should be posting on linkedin
and the value of the linkedin the search
engines
okay so let's get on to the next point i
want to make with you guys
people go on linkedin to grow connect
and learn
other platforms people looking to escape
or connect with family and friends
people who go on linkedin are there to
do deals
therefore it's not as bad to say do you
want to list your house do you want to
invest in property do you want to
collaborate
do you want to do um some open house
together
talk about business or on instagram
people might get annoyed by that on
facebook they might get annoyed
on pinterest they might get annoyed on
that's why they're there so you are
there to do deals and collaborate with
other people who want to grow
all right on linkedin do you have to do
you have to have so many connection to
get on the shirt
no carrie you do not you do not need all
those connections to get hired in the
search engines great
question carrie let's have an honest
discussion
people about the people in your life all
right guys
and we're going to do this okay ready
and i want to make this point too so you
know where to focus your marketing
answer this honestly to yourself
how many people in your life
are financially
successful and let me define
financially successful for you okay
and i know there's success like
spiritual success so that's a romance
and love
and the greater being of existence
talking specifically about your career
and financially when i break it down in
my life when i really look down i'm like
well
my sister is holding on dear life for a
job my brother's getting paid less every
year she works for a big corporation
my other sister is miserable i have
another friend who just had to quit his
job
i have another this usually it's
the majority of the people you know are
struggling
are really struggling okay and we don't
think about it nor should we as we love
our friends and family
we don't think about it but
very few people in our lives are
financially successful enough
and i'll say it this way when i define
financial success
they have extra money
and they have extra money and what that
means they could use it for
to get luxury items could be used to
donate to charities could not use to
help family members whatever it is they
want to do
they got extra my point is
these are the people on linkedin
okay that's my point
all right now out of those people who
are successful
i bet you every single one of them has a
linkedin profile
because they're business oriented right
they're there to have a career and to do
well does that make sense and that's my
point
why you need to target this social
platform
and you have to kind of uh adapt
what you say because you're doing we're
with deal makers you're dealing with
people who want to grow their business
people who just want to look at pictures
of pretty people on beaches and puppies
playing with kittens
are not on linkedin okay so
richard say like that perspective and he
said not knocking your loved ones but
let's just talk reality for a second
alright so in linkedin your message
is not going to be grounded by puppies
and attractive people on vacation
thus a great place to promote houses and
listings
all right so far good stuff we're
getting something out of this webinar
today i hope so if not
write to me through my instagram page so
if you guys need
anything you want me to go over if i'm
not doing something good enough
i'm not offended i want to do good stuff
for you guys
so write your ideas to me i'll check it
through the joe jr instagram
okay all right
mike blumenkrantz joe do you see
advantages in upgrading to linkedin
premium
there are some advantages in lieu of the
stories and then the way your content
gets exposed
mike i think i'm gonna go to that in the
next webinar but that's a great point
mike
that's a great point of something i need
to incorporate into the next webinar
thank you for asking mike
okay
even though people are working remotely
they're still craving having social
interaction amongst ambitions
people linkedin has become a powerful
place to collaborate with others
think collaboration when
you think about business in real estate
how are you guys going to get that
business
so right now i'm going to ask you that
question
how are you getting your business
what's the first thing that comes to
mind
everybody writing the thing what's the
first thing that comes to mind
and i'm hoping to humble you guys a
little bit in the hopes to make you
think
more critically about what you're doing
to ensure your success
okay kerry says leads well okay more
specific where do those leads come from
we know leads but where
angela guerrero says what if your
full-time job doesn't support your real
estate business
does not want you to share your realtor
on linkedin
angela i guess i don't know that depends
on your specific situation
so i wish i could help you on that one
message me through my instagram page and
we'll go there
okay he says get listings well how you
can get the listing
social media word of mouth while
researching phone calls
your sphere of influence so i need more
specifics like how you increase that
sphere of influence how are you getting
those listings
how are you guys doing stuff friends and
family some of your friends and family
i don't know how popular you are but
sometimes
you know your friends and family are not
the best resource not because they can
give you some but you can't
live off them so here's where i'm going
with this
all right and this is where linkedin
comes in everybody ready
so i need you guys thinking more
specifically and critically
not just saying leads or listings like
specifically
and this is what i want to get at
collaboration
who knows what i mean by collaboration
right collaboration you guys know what i
mean by that
what i mean by collaboration is
search out people who have a
similar audience
to you okay search out people who have a
similar
audience to you give me an example
of somebody who's not a real estate
agent but has a
similar audience to a real estate agent
who would that be what do you guys think
give me an example of somebody who has a
similar
audience to you as a real estate agent
but is not
a real estate agent themselves
okay one loan officer
good now we got some two a lawyer
excellent okay banker
what about interior
designer i can't spell sorry guys
okay three car salesman
i can't spell interior who could spell
interior
there we go four a notary
contractor handyman
credit repair you guys here i'm going
with this we can keep going if you guys
really think about it
look at all the people we just got in
two seconds
everybody see that mike says casino pit
boss
all right mike too much information but
thank you
all right but do you guys see my
accountant that's another great one
do you guys see where i'm going with
this think of all the ones we just
thought of
in like one minute and now
what i'd like you guys to do and hope
this is helpful hopefully you're really
enjoying this
this um process not trying to teach you
guys and trying to really promote
critical thinking in today's webinar
i want you to really think about
okay what you said originally so i see
more they keep coming man appraisers
photographers
look at all these different people we're
thinking about before you were just like
listings um okay where do you get those
listings leads where you can get these
leads
so i want you to think about these
people okay that we just named here
right
all right now the obvious question where
are you going to find these people
in linkedin correct where are you going
to find them
linkedin right guys that's where you're
going to find these people
on linkedin am i right or am i right
so when you see any of these people the
loan officer lawyer the banker the
interior designer the car sells when the
notary the contractor the handyman the
credit repair specialist the accountant
and all the rest you guys could think of
you have to say
how can i make their audience my
audience
how can i make their audience
my audience
everybody should think about this
question
i'm really excited to present you guys
ways of thinking that maybe a little
different than a company meaning where
they're just like knock on doors
increase your sphere of influence i hate
it when they do that so i pet peeve
because they say increase your fear of
influence i'm like no
sherlock i get i need to increase my
sphere of influence but i need to know
how
right guys you guys ever get that advice
it was like my dad once said
son you need to get into real estate
that's where the money is made
i said well that's great dad i want to
make money he said you need to invest in
properties and you're going to build
your wealth by investing properties i
would love to invest in properties
but do i need money to invest he's like
well i can't help you with everything
you got to do something on your own
i was like well thanks dad that went
nowhere real quick
okay so it's kind of like he gave me
that big advice and then i was like oh
but dad i don't have money to
make a down payment he's like well gotta
do something on your own man
um so how can i make
their audience my audience
so hopefully this is a more specific
task
anybody else have parents who do that
they give you like this grand advice but
they're missing some key steps towards
it
all right so you got to think about you
guys know the answer that i do the
interior designer for example let me
give you an idea everybody ready
how let's focus on the interior designer
for one second
let's just stick with one the interior
designer
this is a great one to think about
because
their business is based
on images okay
where do you need images you need
images on your social media
accounts okay
they give you the images
you post them on your
account everybody wins
and now you create this relationship and
you're asking them to start referring
your business because you're helping
them out
all right you're trying to get their
audience
to be your audience all right
do we get that so by creating that
relationship you're throwing them a bone
you're trying to be nice to them saying
like hey i'll post your beautiful images
interior design
on my instagram account you when you get
some really nice images
to share and then they're happy
and now you create that relationship and
now we can start talking about referrals
okay
there's a little give and take and how
much did it cost you
to create this relationship how much did
it cost you
to ask them for their images
and to post it on instagram how much did
it cost you
to create that relationship where you
could get a referral all you need is one
referral from this person
and you just made a lot nothing that's
right carrie
absolutely nothing it starts with
finds people how many guys love it if
you like the idea say love it
okay the loan officer you could do this
with mortgage rates
the lawyer very simple say hey mr lawyer
can you give me some legal facts i could
share to my audience
boom these people will give you content
all right they will give you content you
could share
on your social media the handyman
okay give me some tips about home
maintenance credit pair accounting you
guys get the idea
all the people listed here have the
ability
to give you content so for those of you
guys who don't know what
content you need to promote on your
social media whether it's linkedin
or instagram facebook twitter pinterest
whatever it is
guess where you're going to get these
content you go to the loan officer
and say hey i really like you obviously
go with one you really like you don't go
like hey say hey i think you do really
good business
i'm just starting out as an agent i know
i don't have client stream but i'm
building my business
q just tossed me some quality facts like
the local mortgage rates and i will put
that on my social media and i will
credit you i will credit you and i will
send people back to you i'll tag you
with every post i do
they will give you that content i'll
guarantee you not only they give you
that one element they're like hey i got
this i got this i got this
i got this about the community i got
this about the loans
you know i got all that stuff for you
all right so i got all that different
type of stuff for you to share
with your audience
what do you guys think so all these
people are not only
sources of referral
they are also sources of content
how many guys are looking at this and
you're like this is so obvious
it's always been right in front of me
why am i sitting there calling some dude
from high school i'd even
like to tell them i'm in real estate in
hopes to increase my sphere of influence
right so just think a little different
yes you could door knock yes you could
cold call yes you do all this stuff but
don't
overlook the stuff that's right in front
of you
these people are a source of referral
but they're also sources of
content
you do not need to have your real estate
license
to start your linkedin profile
has everybody got that remember what we
said about that i said in previous
webinars
you just can't say you're a licensed
realtor
but you can say ready for this
you could say joe juder real estate
boom just like that is that implying i
have my license
no that's totally ambiguous
but it starts to get the ball rolling
with contacts and different things of
that nature
it starts to get people liking you start
to get people contacting you you're not
saying you're a real estate agent you're
not seeing your real estate license
it's just throwing it out to the
universe that real estate world
here i come okay so those who say
whoever have my license yet
stop looking for obstacles there's ways
to get you want to get your business
going so once you have your license
ready to rock
and if you guys already have your
license well you don't need to worry
about this
okay so
this is why i'm talking about this we
also found linkedin
so hopefully if you get nothing else
from this we know when to post
right guys and we know collaboration
is key we don't just go to the account
can i list your house for you
do you want to buy a house you say how
can i
help promote your business
and how could you provide me content for
my business and let's see if we can work
together
to do some good stuff
all right
so how can i make their audience
your audience
okay this has been helpful so far
so
okay good i'm glad it's been helpful
make sure you subscribe to this channel
okay so we've got 700 million users
linkedin four out of five
linkedin users drive business decisions
for their company it's not
quantity it's qualities we're talking
about before i hope you guys don't mind
me just writing stuff on the board like
this
i'm doing a lot of this with stream of
thought i know it doesn't look as pretty
arthur gives me crap about that all the
time
but i just have these ideas like as i go
and i really want to share these ideas
so i don't spend as much time making it
look pretty
but i just want to get these facts out
there for you guys so i think of it more
as like teaching from a classroom with a
chalkboard
you guys mind all right
move right along
now we did our collaboration
okay right guys
all right so we have our collaboration
right everybody we made our
contacts with the account the lawyer the
all those different people
okay
now what's the next thing you're going
to do
you're going to get recommendations from
all those people where's that list of
people we did together
all these people we're going to get
recommendations so i'm going to add
another thing here
source of recommendations
no i can't spell that either huh
somebody recommend me a second grade
teacher
okay source of recommendations and now
you're probably thinking man
there's more yes there's more a source
of recommendations
how many you guys look for business
via referrals online whether it's a
facebook review a linkedin
recommendation or some other source
maybe on zillow somewhere
but that's a key thing you look for when
you're looking to
find out who to work with how many guys
look for those people
online you look for a recommendation or
referral
i think mostly all those i know i do if
you don't i think you're unique but most
of us
look for some type of what they call
social proof
you'll hear this word quite a bit
social proof
okay big word there important word
now we have those people we collaborated
with
now i could have the person
i want to cancun with tell me i'm great
i could have the dude i played football
with in high school tell me i'm great
or i could have the respected lawyer or
the respected interior designer
in my community tell me i'm great which
would you
listen to the person who's an
established professional
has more weight their recommendations
have more weight i'm going to make that
big and bold
for you guys and put it in red everybody
see that the recommendations
have more weight and i want to say
something else here
you do not need
to sell a house with them
to get a recommendation
everybody got that you do not need to
sell a house with them to get a
recommendation
does everybody know about that and you
can be honest because here's my other
question
how many of you guys when you look at a
recommendation
you just look at how many stars there
are you just see five stars
one star two star three stars you kind
of look at the comments you would deeper
die but first and foremost you just look
at
five stars four stars three stars and
then you kind of skim through the notes
you look at me you skim through but
first thing that pops out
is the amount of stars am i right or am
i right
what do you guys think am i right or am
i right
carrie says she reads them good job
carrie
some of you guys read the comments right
but you get my point
you see the stars and this could be
honest when they give a recommendation
they don't have to say they sold a house
you listed a house they could say
you know what misty
really gave me great information about
the property values in my
area five stars all right
patricia really knew what she was
talking about discussing the development
in the community
recommendation that is not lying they
didn't say they did a house with you
they're just saying honestly that they
had a really good
professional interaction with you and
now
you have recommendations from
professionals in the business
stating their professional interaction
with you
all right does everybody get it so for
those of you guys saying i read the
comments fine
get a good comment get a good review
right
but you get my point that lawyer could
say you know what
angela showed up on time she knew what
she was talking about
i really feel like she's a true
professional
that doesn't say that house listed a
house sold
all right and that's coming from another
professional in the area
all right so is this good stuff or what
so how many of you guys haven't thought
of this so now you have collaboration
which creates
a referral source of content and source
of recommendations
good stuff what do you guys think
all right
i went over that other stuff last week
we'll go over it again
so that's it for today i hope you guys
got a lot out of this
and you can watch it again it's going to
be on the agent school channel
we're going to do these every day next
week and it's for the price of
free so if you guys got a lot out of it
i hope you guys leave some good comments
in the
comments below on this youtube video
after it goes up i would really
appreciate
it and with that being said i will see
you guys
soon thank you so much everybody
have an amazing day oh let me put up my
instagram profile once again
so you can find me there if you have
questions or if you want me to do a
different topic on a different webinar
let me know that's where you want to
contact me
other than that have a great day thanks
guys