How to sell real estate on instagram
How to Grow Your Instagram Account For Real Estate (From Scratch)
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if you are a real estate agent in 2020
then there is
no denying the fact that instagram has a
powerful place in your overall social
media strategy
with over 100 million users on the app
in the us alone it's safe to say you
gotta be where the eyes are
so i wanted to share the first five
things that i would be doing if i was
just starting out on instagram and hey
be sure to stay till the end where i'll
be sharing how to find my free resources
on instagram for real estate agents stay
tuned
if we haven't met yet my name is
stephanie lugo and if you're looking to
grow your real estate business and have
some fun while you're at it you've got
to subscribe to this channel
where i share the latest in social media
strategies for
real estate agents and be sure to hit
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every time i'm dishing new strategies
for you here on youtube
since starting our real estate business
almost six years ago we have
built our six-figure business using
social media and primarily
instagram instagram is so important to
our business that has become
one of our number one lead sources in
terms of conversion
value of the clients and how much we
love working with these clients
and there's really nothing special about
the way i've built this on instagram
any real estate agent can do this too so
oftentimes when i'm sharing strategies
to real estate agents they say you know
stephanie
what does someone like me to do if i've
never really put any thought into
instagram regarding my real estate
business
so here are the five things that i would
tell you to do if you were just starting
out
from scratch with your instagram for
real estate journey
so step one is to look at your accounts
right and this is probably the number
one question i get is stephanie do i
need a personal or
business account i'm here to tell you it
doesn't really matter
okay if you already have an instagram
account and say it's a personal account
where you already follow your friends
and family
go ahead and stick with that account now
if you prefer you can convert that to a
business profile you can also convert it
back if you hate the business profile
the only thing that you get when
converting to a business account is some
extra features like viewing your
analytics
right so being able to see what kind of
audience you have and when they're most
likely to be on the app
all that is pretty important information
to know but not totally necessary
you also have the ability to boost posts
and create ads from within the app
as well again none of this is going to
be do or die to your overall instagram
strategy but
you want to make sure that you go with
whatever audience you already have
so most agents that i work with tend to
already have a personal account where
they have an audience
if that's the case for you stick with it
if you're starting from scratch
it might be worth it just to start a
business account and go from there
now the second thing you're going to
want to do is set up your perfect
instagram bio okay this is going to be
the first thing that people see when
they go to follow you
and you want to very quickly and
concisely explain
who you are what you do and why you do
it
on the area where your bio is so i have
a free guide on how to build out your
perfect
instagram bio that's actually linked
below in the description don't go yet
you want to make sure to watch the rest
of this video but
if you haven't done this work you might
want to spend some time
using that guide to really get into the
nitty gritty but here's what you need to
know you need to have
your full name and your brokerage
information on your bio
right we always want to lead with
compliance in mind you might also want
to check with your broker to see if they
have any rules regarding your social
media presence to just make sure that
your compliance but usually
having the name of your brokerage's
office on your bio is sufficient
you then want to make sure that you have
some details in that description you get
a set amount of
characters and texts that you can put in
there you don't have to go crazy with
emojis you don't have to go crazy with
all the things that you can do with your
bio
just make sure that if somebody who has
no idea who you are
if they fall onto your profile and
they're trying to decide whether or not
to follow you
they can within like five seconds
understand exactly who you are
and what you do just from that bio but
remember i have the whole guide
linked below it's gonna be a lot easier
to do it on your own time
and get into the nitty-gritty there so
check that out after this video
so the third step that you're going to
want to do if you're starting your
instagram from scratch is
plan out your first nine posts now again
if you already have an instagram account
and you've been posting some personal
stuff for friends and family
you don't have to delete that that's
totally fine just leave it we're going
to kind of
start anew with a new strategy and
you're going to plan your first nine
posts to do that now why nine posts well
most people when they decide whether or
not to follow you they're going to
scroll down
just a little to get an idea of what
you're all about
and that first nine posts on your
profile is really
going to convey who you are and what
you're all about
and it's almost like giving a that
potential follower
a snapshot of what they can expect when
they're following you
so you do want to make sure that these
are high quality images or video
you want to make sure that they are high
value posts with good captions
and really sharing value with your
potential audience in terms of buyers
and sellers
and again you know that i'm a big fan if
you've been following my channel for a
while you know i'm a big fan of sharing
both personal and business related
content
because i as i say the thing that always
makes real estate businesses successful
is
real people and real relationships so
don't be afraid to
share a little bit of that personal side
of your content
now in that first nine posts you should
have your face
your face the money maker showing up at
least
once in those first nine tiles and you
would do well to show up in your feed
every three posts that means
every third post at the minimum you're
going to be putting your face on there
i know it sounds scary if you're not
used to being on this side of the camera
but remember
this is how we stand out from our
competition no one else has what you
have right here so make sure you're
showing up in your feed
so that people can get to know the real
you and really
feel that connection so that when it is
time to reach out to a real estate agent
you are the right choice step four
is you gotta start building your
audience and what better place to start
than with your database
the secret of instagram is to treat it
like an extension of your database
so if you're starting from scratch the
first thing that i want you to do after
getting your profile all buttoned up
is go and make sure you're connected
with everybody who already knows you
likes you and trusts you okay there are
a couple of ways that you can do this
right
within the app in terms of connecting to
your followers and friends
on facebook or connecting to contacts in
your phone
instagram wants you to be connected to
these people as well
so they're gonna make it really easy you
can go ahead and search on the different
functions in the settings on instagram
to connect with these other people
you're already you know connected with
via facebook or the contacts on your
phone but regardless you want to make
sure that
anybody who belongs in your database
you're following
this includes friends family past
clients
prospective clients and other business
relationships
whether it's referral agents from
different markets i'm never afraid to
follow other real estate agents i think
that's one of the most powerful
parts of your audience on instagram to
be honest as well as
other people who help support your
business so think lenders
title inspection companies cleaning
companies i mean the list goes on
but anybody that you interact with on a
regular basis you need to be following
first once you follow these individuals
the best thing that you can do is send
them a direct message and kind of get in
front of their radar
they're already going to be notified if
you're following them for the first time
but take it a step further by sending
them a direct message and just saying
hey
so glad to connect with you here on
instagram feel free to follow me back
we'd love to stay in touch
and there you go you've already started
generating an audience on instagram
full of the right kinds of followers
people who already know you like you and
trust you and who want to support
your business this is the secret to a
powerful instagram presence it's making
sure that the people you're interacting
with and engaging with
actually have the power to help grow
your real estate business
okay so we're not looking for quantity
we're not looking for
10 000 random followers that's not the
secret to success
the secret to success is having maybe a
couple hundred or a couple thousand of
the right followers on instagram and
going in deep with them
okay so now it's time for step five but
let's recap really quick
okay the first three steps are all about
buttoning up your presence on instagram
and making sure your profile is
ready and poised for growth and then we
start with following our database and
engaging with our database there because
again
social media is just an extension of our
database database plan we want to make
sure that we're including those people
in our strategy so that we're top of
mind and in front of them
every single day now it's time to grow
that audience and really
put some pieces in place to make sure
that we can do that over time
so there's a couple of things that you
want to do here in step five in order to
grow your audience
you want to identify other businesses
influencers
and other hashtags on instagram that
have alignment with your database
okay so what does that mean if we're
going to be successful on instagram
we want to be connecting with people who
we know like and trust and that's not
just
anybody that has to be people who have
interests that align with ours
values that align with ours and who
actually have the potential to buy or
sell in our market
okay so that's interests values
geographical
terms that we're kind of trying to stay
within all right and the best way to
find more of those types of followers is
to find the kind of content that those
followers are constantly engaging with
so a lot of times
this turns out to be businesses in your
area
who have really good instagram presences
already
also other influencers in your area so
maybe local mommy bloggers
maybe it's local activity accounts
there's all kinds of different accounts
on instagram but
a lot of them can be local to your
geographical market you need to identify
who those people are what those accounts
are
and you need to follow them as well and
then the same thing with hashtags
you can follow hashtags and if you need
a little help with hashtags be sure to
check out this video here i do
do a deep dive in that which will help
you get started there
but you should know that you can follow
certain hashtags and you should follow
hashtags
that are in alignment with your
potential audience and that
kind of intersect with where you're at
geographically
so for example i might follow if i were
doing this for myself i might follow
the most important businesses that share
my interests and values and share the
interests and values
uh with my audience so for me that's
going to be some of the most popular
restaurants and bars in the area
different things to do in the area and
different mommy bloggers
that i know my audience tends to follow
maybe different fitness accounts
or hiking trail accounts that are big in
my geographical area
here in phoenix i'm gonna go follow
those people and i'm gonna be
liking their posts and commenting on
their posts as much as i possibly can
to make sure that i'm showing up in
front of their audience as well
i'm gonna do the same thing with the
hashtags so for me
for example hashtags that i would follow
might be moving to arizona moving to
phoenix
but i'm not going to stop there and i'm
not going to make this
only real estate related hashtags
because think about your audience
they're only concerned about real estate
related topics when they are needing to
buy or sell real estate
but we want to be relevant to them 100
of the time
so think about what your database what
your audience is likely interacting with
on the accounts
or on instagram and make sure you're
following those hashtags as well
so for example a couple of hashtags that
seem to be in alignment with my audience
might be
dt phoenix so it's a geographical
downtown phoenix
hashtag that kind of tags any content
that people are posting in downtown
phoenix where i tend to do a lot of
business
another hashtag i might follow is local
az
which tends to include content posts by
local businesses in arizona you need to
do a little research there and again
check out that video that goes deep into
hashtags that might help you out a
little bit
and stay away from hashtag real estate
hashtag realtor because
the only other people who are posting
content on those hashtags
are other real estate agents and
realtors we want to be in front of the
people who
need us not the people who are us right
so that is your step number five you're
gonna go and find
local businesses local influencers and
other hashtags
that have alignment with our audience
that we're trying to grow
once you've identified a good handful of
these every single day i want you to go
on these accounts
of the businesses and influencers and go
through the hashtags and make sure
you're interacting with content that's
posted there as well
i'm talking likes i'm talking comments
i'm talking
showing up in the space as much as you
can because you're a getting in front of
their audiences so people are going to
see you popping up on these accounts
more often which is really important
um and b you're telling the instagram
algorithm what your account is all about
and the more you do this instagram is
going to be incentivized
to suggest your account to others who
have similar interests
and that is going to help grow your
organic reach and your organic growth
over time
and there you have it take those first
five steps to
creating a powerful machine on instagram
that's going to help you generate leads
on demand i know it sounds kind of
simple but
it's really that simple if you want to
take your learning
even further with instagram for real
estate be sure to look at the links
below because i have some great
resources for you
uh including your instagram guide and my
latest free masterclass where i'm
dishing all the strategies
that i'm using to grow on instagram in
2020 for my real estate business and i
don't want you to miss out on those
and hey be sure to subscribe to this
channel and hit that bell notification
icon because next week i'm going to be
sharing
step by step what i'm doing every single
day to help
leverage this strategy and grow faster
than ever before and i don't want you to
miss this
thank you so much for tuning in and as
always till next time
keep on crushing it
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