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Ryan Serhant’s Simple Technique To Close High End Real Estate

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They've either won in life so that they can afford

that high-ticket item or they've won that product

because they've got the cash

and they're gonna go show everybody.

Ryan, quick tip when it comes to closing,

let's say, high-ticket, high-end real estate, right?

What's the difference between closing

high-end real estate versus like a simple smaller deal,

what's the difference in terms of closing skill?

I mean, I've only ever sold real estate

but, I think for me the difference between selling

high real estate and low real estate

or selling high-ticket items and low-ticket items

is that on the low-ticket items it's about the money.

And on the high-ticket items it's about

the relationship to the money.

Money meaning the price.

Yeah, about the price.

Well yeah, the price.

The price for the product or the price of money

that they're going to lose, right?