if you're looking to sell your home
without an agent here is a step by step
process on how to do that I'm Jeremy
cone with the whistle Realty Group and
today I'm going to tell you how to sell
your home without an agent now the first
step in the process is determined your
asking price for your home you can do
this by looking at comparable homes that
have sold in your neighborhood recently
you can use realtor Zillow Trulia those
type of websites or you can also look
back at the county tax records to look
at the prices that homes have sold for
make sure when you're looking you're
only looking at homes that have sold
don't look at homes that are pending or
active because we don't know how much
those are gonna ultimately sell for so
you're looking at bad data now once
you've generated that list of homes that
are comparable to yours a good way to do
it is to look at homes that have sold
within the last six months within a half
a mile radius and then within 20% of the
square footage of your home if you can't
find good comparable homes within those
parameters you can start to expand those
parameters out to find a better list of
comparables so you can go up to a mile
up to a year back try to stay within
that 20% of the square footage though
now when you're looking at your home
compared to the other homes look at
features that they have in that in
common and also features that are
different if you look at it enough
comparables you can start to get a feel
for the value that different features
add and you can subtract and add
accordingly keep in mind that things
like solar don't necessarily add value
to your home so if you look at home that
doesn't have solar your home won't
necessarily sell for more just because
yours have solar okay now that's a whole
different video so I won't go down that
rabbit hole now once you've established
an asking price ask ask yourself how
that price is gonna look to a buyer
because if a buyer's looking at your
home for a certain price they're also
you look at other homes in the
neighborhood at a similar price point
you want to make sure that your home is
compelling to that buyer so your home's
not compelling it's not selling
all right the next step is to take
photos of your home you can do this
yourself but I'd highly recommend hiring
a professional photographer and
videographer to do the photos for you
the reason why is they're gonna have the
proper equipment and software to edit it
if you try to buy that yourself it can
easily cost thousands or tens of
thousands of dollars now make sure when
you hire a photographer videographer
you're hiring one that specializes in
real estate photography the reason is
homes don't photograph the same as
portraits or his wedding so you want
somebody who's a specialist you also
want to make sure that they can take
videos and they can take drone photos as
well because those convey a lot of value
when you put them online with your app
keep in mind that 44% of home buyers
find the home that they buy on the
internet and when they're looking on the
internet they're basically looking at
photos and they're deciding which one
they want to go see so having
professional level photos of your home
is vitally important to getting it sold
so the next step is to put your home on
the major websites on the internet for
buyers to find it now the MLS is a tool
that agents like myself can use to put
it on there and it's indicates to all
these major websites automatically now
because it's a tool that only agents
have access to you're gonna have to find
another way to get your home on those
major websites but I'm sure you can
figure that out make sure that when you
put your home on the Internet in the
description you're including any
features or benefit to your home that
the photos don't convey school districts
benefits the location things of that
nature
most homeowners who are selling their
home as a for sale by owner without an
agent they're doing so because they want
to save on the Commission now you can
save on the listing agents Commission by
selling your home yourself but you're
still going to offer a buyer's agent
Commission so you're paying the agent
that brings a buyer to the transaction
the reason why you're gonna want to
offer that is because if you don't then
that agents inspect their buyer to pay
them out-of-pocket a buyer's agent
commission is typically two to three
percent so what that cost is get passed
blow unto you in terms of a lower offer
price anyway now if you're trying to
work with buyers that don't have an
agent you can do that but more than
likely you're gonna be working with
investors that are gonna lowball you
because they're just looking to buy your
home and then they're gonna sell it
after they buy it from you for a profit
now that your home is up on all the
major web sites the next step is to host
an open house an open house is a great
way to get buyers in the door now when
it comes time to host your open house
you're gonna want to make sure you buy
as many open house signs as possible you
can make do with $25 just get twenty
five open house signs make sure you get
custom ones having professionally made
with bright colors so they direct people
to your house don't get the generic ones
they don't attract as much attention you
won't get as much traffic to your open
house you're also going to make sure
that you have a sign put in the front
yard so people know you're selling your
house you can have that sign custom made
and then you can have a professional
sign company come install a sign in your
yard for you now when the day of the
open house comes you're gonna want to
make sure you put out at least 25 open
house signs directing people to your
house from all the major streets around
you you're also going to make sure you
have the open house catered or at least
have some kind of food and beverage
there that way it's more welcoming and
it's also going to encourage people to
stay in the house longer and give you a
better chance to sell it to them now
you're also going to want to make sure
that you promote your open house on the
major websites that you're on Zillow
realtor Trulia you're also going to make
sure that you invite all the neighbors
to the open house and tell all the
neighbors about it that way they can
refer their friends and family to the
open house a good way to do that is just
old-fashioned knock on their door and
tell them about your house what we
agents do is we actually pay for a title
company for a service to get the phone
numbers for all the people in the air
and then we go and we call them all to
tell them about the open house and ask
them who they know that's interested in
moving into the area keep in mind that
between friends relatives and neighbors
and people seeing signs in the front
yard
that's where 15% of buyers are coming
from who ultimately end up buying a home
so you don't want to skip that step in
the process so you're also gonna want to
do a lot of social media advertising
obviously the first step is to share the
video that the videographer and
photographer took and the photos and the
listing on your personal social media
pages now you're going to want to go one
step further than that also create a
business page that way you can put some
money behind it and boost those posts
and do some actual advertising through
Instagram and through Facebook and every
time you host an open house you should
be putting that open house on your
personal page and on your business page
and you should be putting some ad money
behind it to promote it on Facebook and
Instagram now that your home is on the
market expect your phone to ring a lot
you're gonna get a ton of phone calls
now unfortunately probably over 90% of
those phone calls are gonna be agents
that are trying to get your listing now
a lot of those agents might tell you
that they have a buyer and if they do
great have them come by and show the
house just be aware that some of those
agents that are coming by that say they
have a buyer are coming by just to get
in front of you so they can then try to
win your listing from you so you're
gonna get a lot of sales calls from this
now you're just going to have to sift
through all that to find the buyer that
ultimately places an offer
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when your homes on the market what we do
is we put our home on the market on a
Wednesday then we don't allow any
showings until the open house on
Saturday now that does a couple things
allows you to keep your sanity so you're
not having to leave the house every five
minutes for showings during that time it
also brings everybody in at the same
time so they see all those people in the
open house and it creates that
competitive nature inside everybody now
after the open house you're gonna want
to make sure you reach out to everybody
that came through that's why you should
be signing people into your open house
and collecting their information you're
gonna reach out to them afterwards and
ask them for feedback make sure I know
it's your house but make sure when you
get that feedback you're not getting
emotional about it you're not reacting
to it because you actually want that
feedback that's gonna help you sell the
house the most important feedback is the
negative feedback because that's
something you can actually change and do
something about to make your home more
compelling now moving forward after that
open house you're gonna have to take
those phone calls and you have to
schedule the showings yourself so just
be aware you're gonna get a lot of calls
but you're gonna have to take those
calls so that you some of them are gonna
be buyers and you have to schedule those
showings you can also use a third party
service to schedule showings but it gets
a bit pricey once you've done the
showings you've done the open houses and
you get those offers first expect a lot
of people approach a for sale by owner
the same way they expect a garage show
they're gonna expect a deal so expect to
get some low offers that's okay now it's
time to negotiate if you haven't
negotiated before there's no replacement
for experience but you can buy some
books to help you learn a little bit
about negotiation and the more you know
about the local real estate market in
your area the more that's gonna help you
negotiate with a savvy agent or a savvy
buyer now once you've come to terms and
you negotiate and you have an offer that
you're ready to accept don't accept that
offer until you've read every word of
that contract
alright the contracts are long and
there's a lot of stuff that a savvy
agent can put in there that you may miss
that can come back to bite you later in
fact I highly recommend if you're not
using an agent hire a real estate lawyer
to look over your contract for you to
make sure you don't leave yourself
legally exposed to something that's
gonna come back and bite you later
because you know something you
overlooked and end up costing you
thousands or tens of thousands of
dollars down the road or even worse it
can leave you legally exposed and can
end up with
lawsuit later once you've accepted an
offer that's exciting now it's time to
open escrow you're gonna have to find an
escrow company and a title company if
you need if you need to referral for
those I can help you with that and be
happy to refer you to a good escrow and
a good title company now once you're in
escrow you're gonna have to fill out
some disclosures and disclose everything
you know about the property you're also
gonna have to make sure you're holding
the buyers accountable to the time line
in the contract okay now when it comes
to disclosures if you haven't done it
before it can be very time-consuming
even if you have done it before so
you're gonna want to make sure you hire
a transaction coordinator to prepare the
disclosures for you it's gonna make it a
lot easier they're also gonna help make
sure you filled out correctly so there's
no errors or omissions that come back
and result in a lawsuit after the fact
because you want to make sure you're not
leaving yourself legally exposed to
something as the transaction comes along
expect after they do that the buyer does
their home inspection expect to get a
request for repairs now that's the
second round of negotiation so be ready
to negotiate that as well they're
probably gonna ask for some repairs or
some credits in addition to that if the
buyers financing the purchase they're
gonna have to have an appraisal done for
the lender so you're gonna have to
schedule the appraisal appraisal when
the appraiser comes out you're gonna
want to make sure you're prepared with
some comparable properties and a list of
benefits and upgrades to help support
the price that you've gotten in your
contract after the appraisal comes back
hopefully it comes back at value if not
you're gonna have to do some more
negotiating to do now you're well on
your way to getting your home sold now
if this sounds like too much for you you
have some more questions I'd love to be
a resource for you just give me a call
at six one nine nine seven one zero
seven nine one or drop a comment below
and I'll make sure I reply to it thank
you
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