here at mjm in the last 30 years or so
we've created a lot of radio commercials
I like to think most of them are
effective and I know a few that weren't
from all this experience in creating and
producing radio ads I've come up with a
list of 20 frequently asked questions
usually they've been asked by our
clients well let me walk you through
this list and I'll elaborate a bit on
each point first of all why radio well
it's the only medium that goes directly
to the right brain and only the right
brain why the right brain well people
make every buying decision in the right
brain which branding is better emotional
or logical let's look at that emotional
branding is done mainly in the right
brain through audio logical branding or
visual branding is done in the left
brain or the logical side of the mind
people buy in the right brain that's
where you want your branding to live for
why engage the imagination well to
engage the right brain where people buy
you need to engage the imagination 5y is
Radio better than print well print is
totally visual and all left brain not
engaging the imagination why is radio
more cost-effective than TV you get
better emotional right brain processing
for less money to learn more on this
topic of right brain imagination
engagement check out my blog on how
radio impacts buying decisions you'll
find the link below number 7
why use customer testimonials well it's
proof that you're good if you say
something about your company or an
announcer says something about your
company it's bragging but if your
customers say it it's proof number 8
what kind of voices do people trust they
trust friendly non professional natural
sounding voices again I've done several
earlier blogs on this topic just click
on these links below number 9 what
phrase do people remember the most well
that would be the last
and phrase according to psych 101 it's
known as the recency effect number 10
why should there only be one
call-to-action well two is confusing
just pick one 11 which product benefits
should I mention only the most important
one number 12
why is memory so important in radio
advertising well people are probably not
in their moment of need when they hear
your commercial thus you need long-term
emotional branding to help them remember
number 13 why is singing better than
speaking well singing is five times more
memorable than the spoken word 14 what
should be sung well only what you want
remembered over the long haul 15 why
should my radio commercial not sound
like a radio commercial well that's all
it stands out and surprises the mind
don't make it sound like every other
commercial number 16 why should I try to
use great music great music creates
emotional Buy in number 17 why is it
important to link radio to my website
well listeners want to find out more
about your company before they'll buy so
you need radio to direct them to your
site 18 what are the best ways to link
radio to my website
use consistent creative voice music
creative approach everything should be
glued together between your radio
creative and your site creative 19 why
does Radio engage better than print and
TV well radio is totally right brain
print is totally left and TV is both 20
what examples are there of success
exclusive to radio
Pizza Pizza Sleeman breweries firkin
pubs play diem these are all brands that
built their companies on radio
exclusively no billboards no print no TV
just radio well there you have it
lots of good questions lots of great
answers and if you'd like to use our
radio FAQ sheet as a handout for your
clients or your staff
you can download it here and if you have
any more questions or maybe some
different answers please write a quick
comment below or send me an email hey
thanks a lot and see you soon