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How To Make a Great Radio Commercial

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here at mjm in the last 30 years or so

we've created a lot of radio commercials

I like to think most of them are

effective and I know a few that weren't

from all this experience in creating and

producing radio ads I've come up with a

list of 20 frequently asked questions

usually they've been asked by our

clients well let me walk you through

this list and I'll elaborate a bit on

each point first of all why radio well

it's the only medium that goes directly

to the right brain and only the right

brain why the right brain well people

make every buying decision in the right

brain which branding is better emotional

or logical let's look at that emotional

branding is done mainly in the right

brain through audio logical branding or

visual branding is done in the left

brain or the logical side of the mind


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