it's actually easier to sell something
that's expensive rather than something
that's cheap now too many people think
they need to offer the lowest price or
give the biggest discounts to get deals
but the opposite is actually true if you
have something expensive you know
something that's high-end high value and
worth it well it's way easier to sell
that than to sell some cheap product or
service that will leave the customer
wondering if it will actually work
sometimes having a cheap price puts
doubt in customers minds now I'm not
saying that you should be selling cheap
dye so dollar store fines for a huge
markup because that's just unethical but
for the people out there selling
high-quality products with a strong
brand name behind it and have a sales
process that allows them to demonstrate
the value to the customer well then
that's the winning formula when you have
this combination you're not competing on
price your customer isn't going to
decide to go with your competition
because they're a dollar cheaper they're
going to go with the product or service
that has a sales rep who can effectively
communicate and demonstrate why their
solution is the best because in the end
that's all the customer really cares
about think about it if one option is a
small percentage more than another but
actually solves their problem better
well that's the choice the customer will
go for the reason why is if they make
the wrong decision and choose something
slightly cheaper but it doesn't meet
their needs at all well they've just
wasted their entire purchase investment
this is something we at SoCo trained on
many of our customers are quality brands
who aren't interested in competing on
price instead they want to demonstrate
the value they bring to the customer
then deliver and exceed on their
promises
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