selling property off the plan can be
tricky the biggest hurdle is building
confidence with your buyers purely based
on a promise that you're gonna deliver
the project on time and to the right
spec and standard it's a tall order even
for experienced developers and sales
agents so in this video I'm gonna share
with you seven tips that position your
properties in a way that will help build
confidence and trust with your buyers to
ensure you maximize every sale
what's up guys Peter Kelly here from
little fish property developments
helping you maximize the value of your
land and generate well through low risk
residential development projects on this
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now before we hook into the tips let me
explain why the best time to sell your
properties as a property developer is
off the plan now here's the dream
scenario you get all your property sold
off the plan before construction is
completed then as soon as construction
is finished you have subdivision
approval because you're a kick-ass
developer and your new property titles
have been registered so your solicitor
can arrange settlement with the buyers
all of that means you get paid
essentially straightaway upon completion
of the project now that is the ideal
situation let's get into the seven off
the plan sales tips that will help you
knock your sales out of the park
number one get the best 3d render set
possible if there's ever a place to
spend money when it comes to maximizing
off the planned sales its these renders
because renders Sall it's as simple as
that
they need to be the highest quality you
can afford granted renders can be
expensive but let me assure you an
unsold empty development is way more
costly number two is a killer marketing
brochure a high quality brochure is
another non-negotiable and selling
properties off the plan this is where
you put your a grade renders that you
have just done up in lights it's also a
good idea to include as much other
relevant information as you can think
floor plans information on the local
area the best cafes nearby a map of the
neighborhood parks shops and amenities
also project fixtures fittings and
finishes information about yourself the
Builder and other project collaborators
the more information the better remember
it's all about giving your buyers
confidence think about it if you deliver
subpar renders with an average brochure
printout like the one the agents supply
as part of their free service how can
you expect buyers to believe you can
execute and deliver an amazing
development you can't it's like a used
our salesman who drives a clapped-out
bomb they lose all credibility so you
have the high-end renders and a killer
marketing brochure next up number three
a watertight inclusions document
hopefully you've been following here at
the fish for a while now and you're
aware of the importance of engaging a
quality interior designer let's assume
you have asked your interior designer to
provide a presentation document in
addition to the standard fixtures and
finishes stuff that's required for the
construction documentation this might be
an additional cost but it's well worth
it a presentation document is an extra
document where your designer explains
the inspirations and thoughts behind the
design inspiration your agent can use to
accompany your brochure it will help
explain all the thought and
consideration that went into your
project and that's why it's a great
opportunity to purchase off the plan
number four let's talk mood boards or
for us here at the fish we prefer trays
whichever one you prefer is fine mood
boards or trays are a great marketing
asset for your agents to leverage it's
no secret people love to touch and feel
things given your buyers can't touch and
feel the property you're trying to sell
it's a creative mood board that can make
a big difference it's basically a
selection of your most important
fixtures fittings and finishes these
boards and trays are another area where
your interior designers hard work gets
put up in lights
number five is having a hoarding on the
boundary of your development site with
an awesome marketing banner it's another
place you get to showcase your enders
and it's another touch point that you
can leverage when selling your property
off the plan so as soon as your site has
been demolished pick the best spot to
get a hoarding built and add the
professionally designed marketing banner
promoting the sales of your properties
including your agents contact details
and the property particulars number six
is making sure your site is clean and
tidy at all times when you engage your
builder you need to make a point of this
if a potential buyer does a walk or
drive by to check out the site's
progress and they see that it's messy
it's not going to give them much
confidence that they can expect to see
an awesome product at the end it might
not be a conscious thought but it won't
make them feel good when you're selling
property off the plan there aren't too
many free hits but this is one of them
so make sure
take full advantage of it and make sure
you build it execute on the presentation
accordingly and lucky number seven is
about selecting the right agent selling
property off the plan is nothing like
selling normal real estate so you need
to find the best off the plan specialist
you can in your area and buy specialist
I don't mean an agent that says they can
sell off the plan they need to have a
proven track record off the plant sales
need to be their primary focus and skill
set all agents are Neagle its horses for
courses your chosen agents should
understand your project inside and out
they should be able to read plans
remember room sizes fixtures fittings
all off-the-cuff if your agent is to
build trust and confidence with the
potential buyers he or she needs to be
all over this stuff it's absolutely
critical if the agent needs to call you
the developer or the Builder every time
they get a tricky question from a buyer
the buyer's confidence will instantly
start to plummet these are just some of
the links we go to here at little fish
especially when selling property off the
plan if you take on board these seven
tips they'll give you the best possible
chance to sell your dwellings no matter
what state the market is in in all
honesty if you get them right you can
expect to be selling your properties
consistently above market value in fact
we take selling property that series
here at the fish that we run a live blog
post on our website for every relevant
project it's a place agents can send
buyers to follow along with the
project's progress for us it has been an
integral part of building confidence
with all our potential buyers if you
haven't checked out one of these posts
before I'll leave a link to our current
featured projects in the description
below well that's it guys hopefully
getting some value from these training
videos we love making them so we'll keep
punching them out if you have any
questions or topics you'd like us to
tackle drop them in the comments below
you know the drill
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behind as always thanks for watching and
happy developing
you