today we're gonna walk through five
steps that you can take to create and
sell your own online fitness program
let's go
[Music]
hey there my name is Daniel and welcome
to another video on you screen health
and fitness where we help you make money
with your fitness content online this is
your first time here and you want to
learn how to make more money doing what
you love with health and fitness go
ahead and start right now by subscribing
and clicking the bell so you don't miss
anything as a fitness trainer one thing
is always true there just aren't enough
hours in the day you want to help as
many people as possible with their
fitness goals but there just isn't
enough space in the calendar well not if
you want to eat sleep or have any form
of a social life so how do you help more
people get the results they want without
needing to magically add extra hours to
your day well you'll be glad to know
that the answer is pretty
straightforward you create an online
fitness studio which is a video based
platform that allows trainers to work
with clients online through this hub you
can share workouts courses nutrition
advice training plans and recipes
basically if you think it'll help your
audience and improve their results you
can create and share it with them
through your online fitness studio this
is an awesome option for personal
trainers and course instructors because
they allow you to work with an unlimited
number of people virtually anywhere in
fact online fitness studio is hosted on
you screen have an average of three
hundred and forty three monthly
subscribers earn an average of seven
thousand five hundred and three dollars
per month and have clients in up to one
hundred and eighty eight countries it's
hard to scale to three hundred and forty
three clients with real-world training
and you can't get there without adding
any extra hours on the gym floor
obviously this can be a practical
solution for any trainer with a busy
schedule trying to figure out how to
earn more money but it can be even more
effective if you've already got an
established audience on a platform like
YouTube or Instagram shellshock Fitness
is a great example of this it's actually
a physical studio based in Franklin
Tennessee right outside of Nashville
where they run a wide range of group
fitness classes but they wanted to
expand their reach and grow their
business and the owner shelley wanted to
bring her brand of training to people
who couldn't attend in-person classes at
the studio so she created an online
fitness studio where she could record
and upload classes so that people could
follow them at home or in the gym she's
even got apps so people can stream her
programs to their TV tablets and
smartphones so they can take their
training with them whenever and wherever
they need them
is able to coach more people without
having to be there at the point of
purchase hire new staff or expand her
physical facility let's break down
exactly how you can do something similar
with your own online fitness studio
online fitness studios can be broken
down into two types of business models
transactional video on-demand or TV OD
Chabad is what we refer to it at you
screen where people pay a one-off fee
for your content and subscription video
on demand or SPO des pod where people
pay a recurring fee for access to the
video content the model you choose will
dictate the type of business you run so
it's worth understanding each one
transactional is the pay as you train
model this is where people pay a
one-time fee for access to and ownership
of the videos you create think of it
like the online streaming version of
buying a fitness DVD or p90x course it's
a great model if you have one specific
thing that you want to teach like a
particular class workout routine seminar
or workshop you could also create a
bundle that works as a complete one-off
package for your clients let's say
you're a fat loss focused personal
trainer with an incredible 12-week
training plan that leaves everyone
looking like a Greek god the plan
contains everything needed to see
results including training plans diet
plans exercise videos recovery tips and
much more you can put all of the videos
and resources together into a bundle and
allow people to buy it and access it
forever
so let's take a closer look at the pros
and cons of this particular business
model you can create a high ticket offer
at one hundred and ninety seven dollars
or more once the product is ready you
can sell it for years to come you can
easily promote this to in-person and
online clients it's easy to create an
affiliate offer for third party trainers
to sell for you you need to continually
find new customers to keep the revenue
flowing your income is not recurring or
predictable it can take a lot of time to
create a comprehensive product you need
to invest a lot of time into marketing
the membership business model requires
people to pay a monthly fee to access
your content which means that if they
pay they can access your videos and if
they stop paying they lose their access
to your videos this is the perfect model
for trainers looking to build a
comprehensive client focused online
training business
because it allows you to continuously
create update and share content that
will deliver real results to your
clients no matter where they are you
have the flexibility to post multiple
training plans multiple course options
nutritional advice recipes ebooks
challenges workshops and much more the
fact that you can update and renew in
real time ensures that your clients
always have the most up-to-date
information let's take a look at the
pros and cons of this model you can earn
a recurring income your income is more
predictable customers stay subscribed
for longer the business model is built
for scale you can easily promote this to
online and in-person clients video
content can easily be repurposed for
marketing you'll need to invest time
into regular content creation trade-off
short term income for long term income
with your model picked out it's time to
talk about how to structure and deliver
your content online clients will leave
the video subject matter up to you there
are two elements of an online fitness
studio macro-level content which is the
big picture of what your studio will
offer and micro-level content which is
how your content looks on an individual
level macro level content is your site's
core message so when you look at the big
picture you need to ask several
questions the wire clients coming to my
site what do they expect to see when
they get here what do I want to teach
how am I going to teach it what
resources do I need to have in place you
need to know the goal of what you're
creating before you put the individual
pieces in place so if you're a strength
coach what sort of things would your
site need in order to deliver the best
possible experience strength focus
branding videos that focus on technique
progressive plans they can print out
nutritional information workouts for
busy gyms or travel days just looking at
this list you can see the site theme and
structure starting to take place you
could also apply this to class based
workouts - like if you're an instructor
with a unique take on spin classes you
might create a list that looks like high
performance branding bike tutorials bike
recommendations downloadable playlists
workouts focusing on different levels of
intensity it's a different site but you
can see the macro level structured
taking shape let's look at spin TV it
just takes a quick look to see
this is offering something much
different than shell-shocked fitness so
really take the time to get familiar
with what your studio is going to be and
who it will appeal to after that you can
move on to the micro level which is the
content your audience will consume this
is what your audience will actually
watch interact with and experience
thinking about the strength coach
example again on a micro level you'll
need to think about how you're going to
create four different experience levels
different levels of intensity different
training environments principal workout
sheets progressive training plans and
how they'll be broken down into videos
and resources meal plans you also have
to think about how you'll deliver your
content will your courses follow a
logical sequence will you record a
loaner in front of a class will you use
live videos or written content where you
need to create PDFs this can feel a
little overwhelming but if you organize
things properly with categories and tags
and such the content will be easy to
find and navigate especially on a
platform like you screen this is your
Studios storefront it's where people
will come to learn more see pricing and
find out if your style is right for them
if you need some inspiration here are
some examples
[Music]
one thing that will influence your
website is your branding if you can make
your design aspirational hopeful and
give them a glimpse of the experience
they'll have while training with you
you'll be on the right track this is an
area that many trainers struggle to get
right well you may know what your time
is worth on the gym floor it can be
difficult to translate that online we've
done some research and here's what our
study found for the average online
fitness studio transactional business is
charged between $75 and one hundred and
ten dollars per bundle while
subscription based businesses charge a
monthly fee of between twelve and
fifteen dollars so we'd recommend
starting there and then increasing or
decreasing based on the feedback from
your audience we also found that online
fitness studios that offer a free trial
earn a lot more money than those who
don't
in fact the average monthly income for a
studio without a free trial is five
thousand six hundred and thirty seven
dollars and the average income for a
studio with a free trial is nine
thousand five hundred and seventy five
dollars our research also showed that
offering a free trial of around one week
gets the best results marketing is a
vital part of your new studio you need
to connect with people who will benefit
from your training and love the message
you're sharing the best way to do this
build a community click the link in the
top right corner to open a new tab and
watch a recent video that I made talking
all about how to build a community
communities bring people together around
a common goal training style or even
dietary system and create a sense of
belonging you can see this everywhere my
Mills CrossFit and Zumba powerlifting
ketogenic diet veganism carnivore diet
you can probably spot someone from these
groups a mile away because you'll hear
them coming and talking about it before
they get to you but jokes aside you can
leverage this sense of community to
market and grow your audience online
fitness studios in the form of video
based training sites allow you to scale
your business and reach as many people
as you can
it'll help you smash through the
barriers and reach way more people in
way more places the same way that
Shelley from shellshock fitness took her
Tennessee based training method to the
entire world
if you've got any questions or need help
be sure to reach out to our team so does
that make us your personal trainers for
your
what's the one thing stopping you from
going all in on your own online studio
let me know in the comments and as I
mentioned earlier if you're interested
in learning all about how to build a
community from scratch click right here
to watch this video I really think
you'll find it helpful and to learn even
more about making money with your
fitness content online make sure that
you subscribe to this channel thanks so
much for watching I'll see you next time
[Music]