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How To Market & Sell Professional Services Today

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I've been a professional service

marketer and entrepreneur now for nearly

25 years and over the course of my

career I've worn many hats but I've

always been in the business of growing

service firms sometimes that means

growing brand awareness sometimes that

means repositioning brands sometimes

that means productizing services so they

are easier to sell sometimes that means

coaching sales and business development

teams but there is one thing that has

not changed over those 25 years I

believe the fundamental goal of

marketing is to make a firm more

valuable there are many ways to do this

many initiatives that could contribute

to the goal but the goal itself adding

value really hasn't changed what has

changed a great deal

over the past 10 years is how service


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