sell

How to Sell Value vs. Price

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the more you focus on the value of your

product or service the less important

price becomes hello I'm Brian Tracy

today I want to talk to you about a very

common question I get how to sell value

versus selling price one of the great

areas that I work on with corporations

all over the world is called the value

proposition or the customer value

offering what it basically says is that

customers buy your value or service

because they anticipate enjoying of

value that they would not have in the

absence of your product or service

people don't buy products they buy the

results the product will give them now

I've trained more than 2 million

salespeople in 75 countries and I teach

them all the same thing sell the value

and the benefit of your product or

service to your customer focus on


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