YouTube shopping features make it easy
for you to share your products directly
with your audience and help grow your
business in this video we'll walk
through how eligible creators in the
YouTube Partner program can connect
their stores to their Channel and how to
tag products in videos shorts and live
streams let's dive in as a first step to
use YouTube shopping features you need
to connect your store to your channel
setting up a store is something you can
do outside of YouTube with platforms
like Shopify spring or spreadshop to
link your store from either your mobile
phone or desktop go to YouTube Studio
then earn then shopping then connect
store note you can link one or multiple
stores once your store is connected to
your channel you'll unlock the store tab
direct tagging of specific products
featured in your content and the product
shelf let's walk through each one first
the store tab the store tab will
automatically appear on your channel
once you've connected a store to your
channel here you your fans can browse
and buy your products at any time the
store tab will pull products from your
store automatically but if you want to
customize go to earn then shopping and
select create own selection next let's
walk through how to use direct tagging
to sell specific products featured in
your videos shorts and live streams this
type of tagging gives you the freedom to
create content that actively highlights
specific products from your store in a
way that's true to you your fans and
your business goals first how can you
tap tag products in your videos and
shorts you can tag specific products
that are featured in your videos or
shorts during the upload flow from here
hit tag products to tag your existing
videos or shorts you can go to The
Details page then products when you tag
specific products on your videos and
shorts a product's overlay will show on
your content when your viewers open the
overlay they'll be able to browse and
learn more about your tagged products
directly on YouTube while still watching
next how does product tagging work for
your live streams you can tag products
in your live streams and feature a
tagged product by pinning it to the
stream viewers can see tagged products
by tapping the shop icon and can shop
without leaving your stream to tag
products in your live stream go to live
control room then in the left menu
select stream or manage below the live
stream preview click the shopping tab
then click the plus icon to search and
select up to 30 products to remove a
product click the trash icon next to the
product you can also pin one item to
feature it prominently on your live
stream to pin a product during a live
stream select one item to promote then
click pin product your pinned product
will be prominently featured during your
stream viewers can click on the overlay
to see more details and options to
purchase the product tagging your
products in your videos shorts and live
streams is a great way to share your
products with new audiences to see how
your tag products are performing go to
YouTube Studio then earn then the
shopping tab or for more details check
out the revenue tab in YouTube Studio
analytics finally let's talk about the
product shelf when you have a store
connected to your channel the automatic
product shelf will appear under all of
your videos where you haven't tagged
specific products the product shelf will
pull products from your store
automatically based on things like price
popularity and availability but you can
customize by going to earn then shopping
then create own selection this is a
great option for Passive selling across
your content where you don't necessarily
feature specific products for more info
on these YouTube shopping features check
out the links in the description below
thanks for watching