your sales guide you know you've been
listening to me for a while now about
sales sales tips sales strategies I've
been into sales space now for about 30
years made a commitment when I was 25
years old I'm going to become the guy
the legend the living legend of
everything sales and over the last I
don't know 25 or 30 years I've read
Brian Tracy Tom Hopkins you know you
name it okay all the greats from Zig all
the guys Jackie all the guys that have
ever the guys in galas that have ever
dropped sales knowledge read hundreds of
sales books watched thousands of hours
of video on sales and I came here today
to share with you five tips on how to be
a better salesperson my staff actually
put this together based on other
information I've done and they wanted to
wanted me to share with you these
five tips more information use video as
much as possible write up a hundred
percent of the customers become a
celebrity and train every day that's
what they wanted me to give you here's
my notes but this is what I'm going to
give you okay now that I have a little
maturation a little maturity now that I
know what I'm doing as opposed to when I
was 25 30 35 and 40 and thought I did
look if I had the sales game if I was
starting my career all over again John
pass me that millionaire booklet I would
start everything over differently you
know after 30 30 years of interviewing
salespeople being with masters and pros
I just spent some time with it God has
done twenty five billion dollars whether
real estate sales I've met some of the
best mortgage brokers in the country
some of the best insurance agents in the
world some of the best financial
planners on this planet when I say best
I mean they make the most money okay
let's call a spade a spade
okay the best salespeople number one
make the most money
you guys are gals out there they're
bragging about your closing ratio you're
like I'm the best closer in a world
grant cardone I could close anybody look
if you're not making money you are not
the best so I'm going to give you five
tips today off-the-cuff I hope this is
just enough to get you reel it up and
restart it on your sales
career whether you're new to sales then
around sales a while or you're a master
of your universe I want to take you to
the next level first thing you got to
get right if you want to be in the sales
game today is you got to get your
freaking financial literacy right you
got to get your money financial mindset
right you've got to start thinking about
taking your finances from the level you
are to the level where you and your
family deserve to be now you know this
is true
okay people that are not making enough
money simply make sense of why they're
not making enough money money is not
going to make me happy I'm fine where I
am I'm doing better than people that
live in Afghanistan okay but none of
that makes sense if you have the
potential to make more money if you have
a great product a great company and you
know another call another strategy one
more little maybe angle something that
you could persist with if you know that
you could be making more money and you
aren't
let's get that fixed okay I wrote this
little book called the millionaire
booklet this took me about two hours to
write this took me thirty years to put
together okay this is the playbook to
millions we actually called it playbook
to millions originally and Google and
Facebook wouldn't let me advertise it
because they said you can't promise to
make people millionaires I said no you
can't I can I've made millionaires and
the first thing to becoming a
millionaire a multi-millionaire I hacked
a millionaire or a billionaire and I've
spent time with enough millionaires now
is they have made decisions to get their
money right okay whether they're going
public or selling a product scaling out
they had to make a decision to get the
money the finance model of their
household their business their product
or their IPO right right if they want to
go to the market and become a public
company so number one get your money
right it's not about product knowledge
first it's not about sales knowledge
first it's not about sales process first
it's not about to follow up first or
right in the customer up first it's not
even about attitude first it's about get
your financial mental get your money
mental right okay because if you're
satisfied if you're happy where you are
financially
would you sell anything else look let's
face it your own commission you get paid
to sell things you get paid to close
deals you get paid to follow up only
when it works okay number one get your
money mindset right when I put this book
out this is 420 pages personal finances
creating a millionaire how to make
millions in business who have a business
even if you're just a salesperson the
wealth creation formula okay the rest of
this book is sales strategies 320 pages
of sales strategy a hundred pages on
finances okay actually it's 161 pages on
finances and the rest of the book 260
pages is on sales top sales secrets
connect super life sales secrets follow
up the greatest sales secret by the way
follow up was where the money is number
to follow up all the money is in the
follow up it's not an amazing grief it's
not on the internet it's in the follow
up you got a lead somebody's interested
how do I follow them up now this is
where the financial thing comes back
into play because the follow up is hard
nobody wants to make that second call
much less the third one or the fourth
window fifth one do you know that 25% of
all sales people make one phone call and
quit 48 percent never make two calls
most never make the first one it's crazy
okay most of your sales are made closed
between the fifth and the eighth call if
you're advertising on the internet
there's a good chance you have to call
people eight to 11 times just to get
them on the phone one time to qualify
them the first time to see if they're
even on the right product so follow up
the fortunes are in the follow up number
three you got to mix up you got to mix
up your strategies it can't just be one
strategy you're no longer just a phone
person or an in-person person or an
Internet person if you're heavily
dependent upon the internet do not
abandon your other mixed choices this is
like mixed martial arts we call it mixed
martial selling that's right
mixed martial selling I am the mixed
martial arts of sales because I use a
phone I use the Internet I use
social different than the internet and
number four I use a personal visit
I will walk in knock on your door and
number five I use referral so what are
your different mixed martial arts if you
will you're mixed arts of sales today
the Internet's one the phones one retail
traditional retail visits for social
media and number five referrals
influencers getting other people to
endorse you okay number four number four
seventy-two percent of all sales people
and sales organizations never write a
deal up this is one of the points that
juried wanted me to share with you today
one of the things I built my entire
career over one thing that probably has
me responsible for more deals more
closes more companies more business than
any other single thing I've done in my
career right the deal up okay when I'm
buying real estate I've bought and sold
seven hundred fifty million dollars
whether real estate every one of them
every property I bought with the sales
game it was all the sales came first I
had to get my finances right second
thing I had to do was make a call follow
the guy he's trying to sell a property I
got to find out why would you sell it to
me how can I get in his circle of
influence okay how can I get their
attention how can I then follow them up
to keep their attention every real
estate deal I've ever bought required me
to follow up just to buy the deal which
is a sales job three I had to use my
mic's pass to get the deal for I had to
write a deal up I can talk till I'm blue
in the face there's a there's a guy I
wanted to buy his property he wouldn't
respond to my phone call so what I did
was sent him an LOI letter of intent to
purchase his property number four if you
don't get to the write up nothing
matters you guys in retail you guys in
gals in retail if you're not writing the
customer up you're showing the product
presenting the product walking around
the product and you never write them up
you will never close the deal every meal
you have ever closed in your entire
lifetime guarantee you wrote it up you
didn't talk about it to close it you had
on a contract on a proposal somebody had
to sign something to buy it you wrote
them up now the last thing I'm going to
tell you is this and I could go on and
on I could give you another six points
to take you to the master levels okay
love to get you my playbook by the way
this thing is the bomb but the fifth
thing I want to tell you is the reason
you get this training if you're not
going to Train then put a sign on your
desk
I quit learning a long time ago and see
how many people want to buy from tell
your family go home and tell your wife
and your kids
I quit learning I quit reading I quit
studying I quit training I can't get any
better put on there done I'm finished
I'm in retirement early I'm going to
purgatory I'm going to wait it out cross
my fingers and hope they bring me the
sails heaven
look you're done if you don't train okay
now I know you know this you've heard it
I hate to tell you this my boy ed
McGregor Conor Conor McGregor McGregor
my boy Conor McGregor yeah went and
bucks on fight in New York I went and
saw him fight for one reason because I
saw him say I'm not the best
this isn't about talent it's because I'm
obsessed I out train everyone else I
have to win so bad I train look if
you're not training that says something
about your obsession or lack of
obsession with winning I want you to win
I know you're your wife or your husband
your spouse your family members your
kids your mom and dad want you to win at
the next level no matter what they tell
you even if they tell you you're doing
great Pat you in the back you know the
truth you know the truth the only way to
win is to train the only way to win is
to read the only way to win is to learn
learn more listen more learn something
new look we're gonna we're in a time
like we've never been before
technologies come and go faster than
people do things are changing like this
whether it's video you're using or
social media or snap or or short videos
or videos that disappear videos that
stay or text messaging that you can
create to push and market and brand
yourself called text messaging which
I've been using a lot look the world's
changing and if you're saying to
yourself I'm too old to learn that well
then guess what you're too old to learn
that you can't learn anything new just
put I'm ripe and I'm about to fall off
the tree and nobody's going to want me
look man you've got to train every
single day like your life depends on it
every single day I am here today I own
these four companies that I own the
studio my reputation everything is
because when I was 25 years old to the
to when I was 30 years old every single
day I trained watching video every day
I'd watch the video I'd walk in and then
I would role play and then we would do a
sales meeting every single day and
immediately immediately when I was 25
years old that is what changed my whole
life my commitment to training my
commitment and willingness to sit down
every day taking a piece of data sit
down and role play that with somebody
else okay
look at my stats every day and on the
way home on the drive home every single
day I would listen to audio on my way to
work every day I would listen to audio
when I woke up in the morning I'd watch
video every morning when I got to work I
role played every time I lost the deal I
rolled played what I would do
differently next time to get that deal
that is a commitment now commitment
started with number one I wanted to get
my money right I got tired sick and
tired of going to the store having to
put a bag up I got sick and tired of
hearing myself say that's too much money
when I was at the store the restaurant I
got sick and tired of that the only
reason there was too much money was
because I wasn't selling enough I wasn't
making enough and why was I only selling
enough just to complain it's because I
wasn't because I wasn't training because
I didn't know what to do you could
change that right now okay
I have products online that cost nothing
I have products online that cost 500
bucks I got products online that cost
$50,000 I want to help you to the degree
that you're able to help yourself right
now to listen to this message is a great
thing congratulations it's what you do
after this message
do you even remember the five things I
shared with you if not go back and watch
your video and you'll see the importance
of repetition if you don't remember what
I've shared in this video the five
specific tips go back and watch this
video and you will understand how much
you miss when you hear something I want
to help you my name is grant cardone
they call me the greatest salesman in
the world and if they don't call me that
I'll call me that because I know more
about selling in the 21st century
whether its traditional on the phone
cold calling warm calling - a referral
to somebody
only to an elevator pitch to sell in
$1.00 products or 100 million dollar
products I've done all that everything
in between I know how to sell in this
mixed martial arts universe if you will
and I want to help you do the same check
out my playbook to millions maybe we
give them a little link or something
Robert when you give them something a
little teaser so I could put you in a
funnel clickfunnels y'all know about
those there's a game-changer baby it's a
game change okay but just because you go
to the click funnel order social media
or you love Facebook does that mean you
don't continue to work all the other
angles and that's my last tip of the day
work every angle back to number three
mixed the mixed art of sale
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