hey welcome back to the channel in this
video i'll show you everything you need
to know to make a professional facebook
business page so if you're an absolute
beginner
and you know nothing about this then
this is the video for you
now if you do already have a facebook
business page and maybe you clicked on
this by accident
my only request is that on the way out
you please click the like button
so that other people who are beginners
will not miss this content and will
still be able to find it now for those
who stuck around congratulations you're
starting your first facebook business
page
which is a really big step it really
means a lot and it's more important now
than ever before
because maybe a couple years ago a lot
of small businesses could get away with
not having a facebook business page
these days with everybody using their
phone so much
pretty much every business should have a
facebook business page especially
the small businesses with a physical
storefront because so many people out
there
are going to be looking for reviews and
menus and hours
and prices and everything else like that
so in this video i'll show you how to
set up your own facebook business page
it's honestly really easy to do
so by the end of this video like i said
you'll have a full-blown
professional facebook business page now
with that being said guys let's jump
into this video
we have a lot to talk about all right so
here we are on my desktop and the first
thing you want to do is actually open
up whatever browser you like so it
doesn't matter if you're using a laptop
a desktop windows mac doesn't matter
just open up whatever browser you like
so i'm using safari here obviously
chrome or firefox or really anything
would work
and you want to go to facebook.com and
you need to sign into your personal
profile
and if you don't have a personal profile
just create one it takes a couple
seconds to
you know put in your name your email and
your password but the reason
is we have to actually start from our
personal profile here in order to make
the business page it's just what
facebook requires
uh just for the sign in and everything
like that but eventually i'll show you
how you can actually push this over to
a facebook business manager account and
kind of separate it a little bit more
from your personal profile
but regardless you have to start from a
personal profile so
what we want to do is actually across
the top you'll see this bar following it
over you should see a create button the
little plus icon right here
so if we click on that it'll give us a
drop down menu and you want to click on
page
so the first thing you'll probably
notice is that facebook really changed
the way this looks so you'll see that
now we actually have on the top right we
have our mobile or our desktop view i
think that's a really cool thing to have
and the editor is just a lot different
than it was in years past so
that's why i wanted to make this video
now if you saw last year's tutorial or
any others
you'll probably know that they look
slightly different all the settings
should still be pretty similar
but just in different locations so the
first thing we want to do from here
is go up to these fields on the left
side so starting off with your page name
this is obviously going to be your
business so we're going to say central
stakes
say we're like a cheesesteak truck or
like cheesesteak food stand or something
like that and the next thing is actually
your category
and your category is something that i
always recommend people make it as
specific as possible
because you know central stakes you want
to just say store you want it to be
more specific so that when people are
searching for
restaurants or food trucks then your
category
if you're in that category you're more
likely to appear higher in their search
on top of that when somebody sees your
page they know right away as you can see
the category is going to show up right
there
they'll know right away exactly what you
are so here we can say restaurant
and you'll see that restaurant shows up
there but you know sometimes it's better
to search a couple other terms that
might be more specific so if we say
maybe like food food truck there we go
so look food truck right there is an
example that's what we can have and
it'll show up right there
as a food truck now we could have up to
three different categories
and so you know i do recommend
populating them and having a few more
usually only your first one is going to
show up right there but let's just say
restaurant
restaurants another one and we can also
say maybe food stand
food stand see if we have it there we go
food stand okay so now we have those
three categories but the first one you
type in is going to be the only one
appearing on the top
the other two will still be valuable on
your page to help for ranking and to
help for people identifying what your
page is
then we can go down to the description
you have a limit of 255 characters so
you can't write a huge paragraph
but i recommend writing as much as you
can within 255 characters
just make it very telling of what your
what your business is all about
what your page is about and why people
should be interested in your page so
i'm going to type that out right now so
all right so something like that should
probably be fine for this page and then
we can hit create page
and it's going to prompt us to add the
other two images so the profile photo
as well as the the big wallpaper right
there and it might take a second to
actually go and create the page there we
go
it was created so now we can add a
profile picture now
profile pictures i already have a couple
images here the problem is this one's
actually a square and that's going to
show up as a circle right there
so we're just going to use it anyway but
i recommend definitely making sure that
you don't have this issue
it's going to cut it off and just really
not look good of course you could be
using like canva.com is something i
usually recommend
i have a tutorial on that as well if you
guys want to see how to make your own
logos
but you know assuming a lot of
businesses out there already have a logo
that's
fitting in a round circle right there
then you shouldn't have a problem
the next thing is to add a cover photo
again this is these are both optional
but i really highly recommend it
it's going to be a huge help for your
page because that's what people can
really see
when obviously when they visit your page
or even before they visit your page
when they're just looking at the search
results and so having an appealing
picture in an appealing wallpaper
will definitely help they'll go a long
way so for this one being that we sell
cheesesteaks i'm just going to use this
as the background
and if you don't like it you can
actually adjust it so we can go and drag
to reposition this
drag it up and down so we'll just say
like right there looks pretty good
and so there we go now we have those two
images we can click save on the bottom
left and that'll bring us to the next
page so you can see right now this is
what our page is actually going to look
like when people visit
and we have a lot of stuff on the left
side i'm going to go through that and
show you guys how to actually customize
this because we are far from done right
now
this is where a lot of people usually
call it and they say yep i got a page
and this is how facebook pages just fail
they don't really do what they're
supposed to
because they're missing some really
essential things so the first thing that
i recommend doing once you have your
page
looking like this is actually going and
adding a call to action
so a button is supposed to be
essentially what is your facebook
business page all about what is the
objective of it
why are you making it is it to direct
traffic to your website
is it to get bookings is to get people
to order whatever it is they have a lot
of different options here
and so i think facebook does a great job
of making this as custom as you need it
to be
and having a big call to action button
right on the top so
for this restaurant maybe we just want
to order food obviously like i said go
read through these it makes sense for
different businesses to
do different things but we're going to
say order food and so ordering food it's
going to direct to a website
i'm going to make a full tutorial on how
to make like a food ordering website if
you guys want to see that
i mean obviously not everyone's making a
restaurant page right here so
we're just going to type in
centralmedia.com
and we are going to say save and so
there we go so now we have our button it
shows up right there and the next thing
is actually to make sure that button
works so we can go and say test the
button
it'll open up in a new page and if we
did it right there we go it brings us
over to centralmedia.com
so it's definitely important to test
that to test that so you don't have that
sending off to
some error 404 page or something like
that so the next thing i recommend doing
is actually going to create a username
this is how people can find you
it makes it easier to share your page
just say hey look up santro stakes on
or tag us at central stakes on an image
or you can have it so that you can go to
facebook.com
central stakes you can do whatever you
want so we're assuming
we're going to make this central stakes
is going to be our username and then you
have to click away get a little green
check mark and then click create
username
now right here this is what i was
expecting sometimes this happens it's
really 50 50. sometimes i make pages and
it lets me add a username immediately
and right now it's saying that this page
is not eligible sometimes facebook
gets a little buggy and they want you to
have like 100 likes on here
or they want you to have just a little
bit more time so if it doesn't let you
make a username don't worry about that
just come back
in a week or two after you start having
some more likes and more engagement
and some more content out there and
you'll be ready to go with adding that
but you'll see
looking at our page then we have these
little tabs right here remember these
these are going to be important
and i'll show you later on exactly how
to change them but we have three
showing and then we have a little more
tab for the rest of them so obviously
the ones showing up right there should
be your most important things
and then as we go down you'll see that
we have uh just some other posts and
engagement stuff down here this is what
it's going to look like
the about section notice how this is
completely empty we're going to fill
that out as well
and it's going to show us it's only
showing us the insights other people
wouldn't see that obviously
and so let's let's start off on the left
side now on the left side here we have
home this is where we are right now
we can go to inbox and this is going to
be your messages from facebook
as well as instagram direct and so you
can connect instagram i'll show you that
later in the video
you can also see the comments and other
things like that down here
and so i'm not going to get into the
messenger because we're going to touch
on that later in the video but you can
actually go into some advanced settings
with
how you want your messenger to react
when people visit you let's click on our
little name on the top left here it'll
bring us back to the home page
and then we can go down resources and
tools it's kind of just a forum it's an
open blog where
there's a lot of different things that
you can use a lot of articles on how to
make your page better
so if you're if you're bored go and read
through that you can manage jobs
i'm not going to do that right now we
can go to notifications it'll just tell
us some basic stuff
and then we can go down insights is
going to be an important one eventually
but not yet
so let's just show you that real quickly
insights you'll see that we have a bunch
of different tabs showing up here
you can see followers likes reach page
views
just tons and tons of different
analytics in which with each one
you can go into like some really
advanced stuff from like the gender to
the location of people and the date and
you can really learn a lot about who
your audience is
eventually once you start getting
traffic this should be important this is
really important to be looking at this
to improve your page and actually learn
about what's working and what's not
working
but then we can go down skipping these
these are all kind of the page quality
is going to be just like a quick little
health check you got the green check
mark meaning you don't have
any copyright problems and then the
majority of what we're doing
is really going to be in these last two
so edit page info
is going to be extremely important this
is what people miss out on
and so we're going to start off here so
we have our name we have our description
we don't have a username remember
facebook was weird they didn't like us
doing that let's just try it again
so let's just type that in and it's
going to say not available
again it doesn't want us to have one
right now eventually you can do that i'm
just going to delete that
but going down we have the categories as
i mentioned before so we have our three
categories if you ever want to change
them
page info is where you find that you can
add a phone number or you can just hide
that and say we don't have a phone
number
you can add an email you can add a
website you can add a physical address
if you're an online business maybe you
don't have a physical address but i'm
just going to say for mine
we do have a physical address and we're
going to be 123
south street philadelphia
philadelphia pa there we go and so we'll
have
our address showing up so that people
can find us and service area this is
going to be less important for us
unless we deliver or maybe if you're a
landscaping company or
something like that you can add your
service area for the general just for
people to know like
you know if they find a landscaping
company that's 100 miles away
that might be too far then we can go
down hours
you can select what your hours are and
this next one i think this is new this
year i don't remember seeing this in the
past maybe i just ignored it
but this is going to be especially
important i think with the new like the
pandemic and everything going on so
some places were closed or open with
some different things going on
we're operating as usual we're just
going to say that right there then we
can go down and add some little products
and privacy policy and stuff like that
i'm not going to do that right now but
that's everything for page info
very easy to fill this out i think they
really made it a nice clean interface
here
and then settings admittedly is a little
bit more intimidating and this is
probably where we're going to spend the
majority of the rest of this video
because this is where you can really
tailor your page to make sure it's as
effective as possible
reaching the largest audience and doing
exactly what you wanted to
now starting off with general this one
read through this on your own time
because it's going to be some things
that
depending on what your business is you
might want to have an age restriction
you might want a profanity filter
you might want to moderate stuff have
some words that are that are being
blocked so people can't comment certain
words on there
and you could use that for whatever you
want whatever words you you just don't
want on your page
and so you have some things like that
going down we have messaging
we have some really advanced settings
here this is what i mentioned before
when we went into notifications for
messenger you can actually
really customize this quite a bit so
what i like to do is actually go down to
starting a conversation so that's going
to be down
in this section right here we can show a
greeting so when people go onto your
facebook business page
then it'll automatically show them like
a little thing will pop up and say hey
how's it going this is this is us like
welcome to our page
and so we can change what that custom
message is by clicking change
so changing that you can see that we
have a little custom field there so it's
going to say hi
and then whatever the whatever the name
is of the recipient it's going to be
their full name
you could change it if you wanted to so
let's change that and instead add
personalization and maybe we just want
the first name
so we can say hi mike thanks for getting
in touch with us and let's get rid of
the on messenger
don't really care about that and then
please send us any questions you might
have
or yeah something like that sure we
could just say that that's fine for now
obviously it could be different for
anything you'd say let us know if you
want a quote or if you have any
questions or
whatever and you can add
personalizations like i said besides
just first name
you can have like a link to a facebook
page your full name or their full name
rather
and the address as well so we are going
to click save
and that is our little greeting right
there now your messenger url
is going to be an easy way for people to
if they want to send you a message they
can just go to m dot me slash
and this should be santro stakes it
should be the user name
which is another reason i wanted to have
a username but facebook
again sometimes gets weird and doesn't
let you have a username right away
so for now we just have this big ugly
like
20 digit number there going down here we
have you can add messenger to our
website not gonna do that right now and
then during
messenger conversations you can have
automated responses
so following this up if you just say hey
send me a question
and let's just say you don't look at
messenger all the time maybe you check
it
once an hour maybe it's on your phone as
a notification you see it whenever you
see it
then down here you can have an automated
response just to kind of keep the person
from leaving your your facebook page so
if we go and set that up
it'll bring us over here and so we can
edit the message so we can have
instant reply and we're going to edit
our instant reply
the timing is sent instantly as soon as
they do something we could say
hey thanks for reaching out to us we
could say here let's just delete all
this
hey thanks for your question
all right so we can add that right there
and so we can just basically say like
hey thanks for checking out our page uh
feel free to browse around for the time
being i'll get back to you as soon as i
can and you can throw in maybe a
discount code if you want
uh 10 off just to just to keep people
around make them a little happier
because sometimes if they just send a
message to you and it just goes out into
cyberspace and they never get a response
like it's very discouraging and it's
better to not have messenger at all
than to have a messenger where you are
not responsive at all
now there's other things down here of
course we can have some different
messages for like appointment reminders
follow-ups page recommendations like
stuff we have a lot of stuff going on
here
but for now this is all i'm going to get
into as far as
messenger goes so if we go back up here
let's get back to where we were go to
central stakes
go down to settings and we were in
messaging so after messaging
you saw we have all this we can go down
to page info and again
this kind of circles back it's just a
redundancy here this is what we already
saw
uh from the shortcut before so we
already edited all of this
going down templates and tabs this is
what i said you have to remember in the
very beginning
the three tabs that were shown were home
offers and reviews
and then the rest of these that are dark
so these are gray but the rest of them
that are dark were in the drop down menu
so you really want to make sure that
your first three are the most important
things for
your business so we can go down here and
say that maybe maybe something else like
services would be a good one maybe that
would be like our menu
you can always like edit what these
actually are so we can go
and maybe change uh maybe about us is
going to be an important one
maybe we don't want offers at all so you
can drag this down here to the last
and you can just disable it entirely so
we're going to disable that
disable that one we are going to disable
events maybe we don't have events going
on
and so maybe this is what we want we
want about we want reviews and then
below that we're going to have
these couple things right there and so
you can go and this will automatically
save
and this is our current template right
now you could also change it because
different
different things would be you know
having a different line up there so
obviously a non-profit a venue
they wouldn't be recommending the same
tabs but of course you can customize
this like i just showed you
going down we have event ticketing i'm
not going to get into that because you
have to set it up with eventbrite
notifications is something that again
this is what i think is interesting when
people
set up their first facebook business
page one of the first things you realize
is that it is nothing like having a
personal
facebook account because your
notifications you'll just have so many
more notifications
and it just gets really annoying and
it's a big distraction so
i recommend disabling a lot of the
notifications
you can go down here and say maybe we
don't care if there is a
new follower on the page maybe we don't
care about new likes
we don't care about um edits new shares
we don't care about that stuff maybe we
do care about page mentions
and we can also go down here and say hey
you know what i don't want notifications
every single time something happens
that's a distraction
i'm making cheese steaks you know so
let's go down and say get one
notification every 12 to
24 hours and then you can change it you
don't want emails you don't want text
messages
and so this is how i'd like to set up my
notifications
we can go down to advanced messaging i'm
not going to get into that because
obviously like i said messenger you have
some really advanced things you can do
if you have high volume messages in the
beginning you don't really need to set
up any of that stuff it's not really
that important
we can go down to page roles if you have
a larger team this might be something
that's appealing to you
you can add other people as either
editors or i mean careful who you add as
an admin but
you could add moderators advertisers or
analysts editors obviously you'll be
able to post and do stuff like that
moderators can look at the comments and
you know filter out the bad ones
advertisers obvi that's pretty
self-explanatory and then an analyst can
just see your insights
so it's good to add other people so
you're not the only one doing all of the
work here and also so you're not giving
out
your personal pro personal facebook
account to people
if you just add them it's just a lot
easier to do stuff people in other pages
not going to get into that preferred
audiences
ad limits branded content these are all
things that
we really don't need to get into right
now see branded content let's go back to
where we were
then we have instagram down here you can
connect your instagram it's honestly
really easy to do
a lot of people ask me how to connect an
instagram to a facebook business page
if you just go into page settings
connect account and it just has you sign
into instagram it's
it's that easy to do and then once
you're signed in it'll just be connected
and this will allow you to
upgrade your instagram account to a
business account or a creator account
and that'll give you a lot of other
things to have buttons on your instagram
account
to see your insights to run ads like the
end the options are definitely nearly
endless there
and so i highly recommend you do that we
can connect whatsapp
as well we can go to featured
cross-pointing the rest of the stuff
down here
is a little bit less exciting page
management history you can see like what
actually happened down here
if you you know someone on your team
made some changes you can see what
happened so you know exactly
how to go back and and see what what's
different if your page suddenly is not
performing well
or if it suddenly is performing really
well so those are the settings down here
activity log is going to show you like
what you posted stuff like that
and we can go on back to our so we'll
just go back to our page now
and that'll bring us to right here and
so that's everything on the left side
then now on the top
we'll see that we can actually see the
drop down if you have more than one
facebook business page
you can easily go through here and you
know select different ones and manage
those
and then looking at your page you have a
couple options here as well so you can
go and view it as a visitor
again i highly recommend you do this to
make sure that your photos are not cut
off they all look normal everything
looks like it should
and you can see everything as you want
to so you see right here how many
followers our description
send a message and then the categories
that we're in they can like the page
they can send us a message
and they can go down and see the post
that we have so
viewing it it does look pretty good
everything seems to be in order exactly
as we want it
and so now it's actually showing four
tabs for some reason but we can see the
rest if we hit the more menu
and going back to home that's what we
have so let's exit viewing that
and the next thing you want to do is
actually go and start adding
some content so you can go and create
posts and your first post
the one thing that a lot of people
forget and i see this all the time
one of the big reasons that a lot of
businesses don't succeed
and then others you know fix this
problem and they do succeed
it's when you're posting content you
have to remember that the goal of it is
not just to advertise because people
are going to follow you voluntarily if
you're if you're paying for an ad
you can make this whatever you want but
if you're trying to get people to
organically like your content
follow your page they're not going to
follow it just to see what your daily
like advertisements are instead you
really want to make sure you're adding
value
and there's a couple ways to do that one
of them is you can provide some
entertaining photos or videos
so i mean the easiest example would be
like if you are a petting zoo
posting videos of your animals doing
animal stuff is something that is
extremely shareable on facebook
and i mean some people really took
advantage of this if you guys remember
i think it was like the pig and the goat
in the water like if you ever saw that
video
that's an example of somebody gaming the
system and just trying to use this and
advertise and make
content that was shareable to help their
own business now similarly you could
make other things that are also in
entertaining so if you're like a bait
shop
and you want to post pictures of people
catching their fish
then whoever whoever's in that photo is
probably going to share that photo
with their friends so it's a great way
to gain more exposure like that
and then thirdly you could be sharing
some deals that are like facebook only
exclusives
so if it's like hey today we're giving
out free cheesesteaks but you need to
show us that you're following us on
then it could be a great way to you know
again gain some more engagement
or you could have little contests things
like that but just remember that
whenever you make a post you want to be
providing value in some way so you're
not just saying
like come buy our cheesesteaks we make
really good cheesesteaks this one's our
philly cheese steak right like
that stuff's going to get annoying
nobody's going to follow that and even
if they do follow it if people don't
engage
after a few attempts of facebook showing
it eventually you're just going to have
dead followers where
your posts are not even being shown on
the home pages of
other people on facebook so that's my
spiel about posting different things
that are providing value
and that's pretty much everything i
wanted to show you in this video that's
really all you need to know about
creating a facebook business page is
pretty self-explanatory
pretty easy to do so now is a good time
to get started on that
thank you guys for watching this video
if you have any questions go on down
leave a comment below
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this video consider liking and
subscribing
thanks for watching guys i'll see you
next time