- Facebook page shops and Instagram profile shops
have existed for quite a while.
But this latest iteration marks the most significant change
that impact SMB, small and medium-sized businesses.
Facebook shops are not always a good fit for every business.
Be sure to stick around to the end because I'm going
to share with you who should and who should not
be using the new Facebook shops.
Before we dive into setting up your shop,
let me give you a little more context.
As I mentioned shops on Facebook and Instagram
have been around for a while and historically,
they were geared towards physical products
towards online retail stores selling products.
But good news!
Facebook does plan to include expansion of tools
for service-based businesses and digital products.
Now, the biggest change is the build-out
of a complete end-to-end commerce ecosystem.
The Facebook shop's platform includes tools
for promotion, sales, marketing, conversion,
customer support and more.
SMBs could go fully native
and just set up your full online shopping experience
for free on the Facebook shops,
but Facebook made the theory strategic decision
to also continue partnering and expanding the relationships
with third-party e-commerce tools such as,
Shopify, Big Commerce, Whoo Commerce and many more.
This is great news for you.
So let's walk through five key areas that are brand new
as of the Facebook shops newest iteration.
The number one is that you'll be able
to create a unified single shop presence
across the entire Facebook family of apps and services.
So that's Facebook, Instagram stories and ads
and coming soon is Messenger and WhatsApp, wow.
Number two is a seamless checkout experience.
Why, because Facebook stores the credit card
of the user when they've made a purchase.
Number three, I personally I'm most excited
about what's coming is real time shopping on Facebook
and Instagram live.
This area alone has massive potential.
Think QVC or Home Shopping Network meets Facebook
and Instagram live.
Number four is the use of AI, artificial intelligence.
Now, this is where Facebook is going
to automatically identify and tag your products in photos.
People will be able to link to product photos
in Facebook and Instagram feeds.
Number five, the use of AR, augmented reality.
That is where your audience,
your users can try on things like sunglasses,
lipstick, makeup or they can take their mobile device
and they can preview items in the real world.
This is going to really help increase conversions for SMBs.
All right, let's dive into how to set up your Facebook shop.
There are two main components.
Number one, you're going to need to set up commerce manager
if you haven't already and then number two,
set up your catalog manager.
Let me show you how to do that.
Go to Facebook.com/commerce_manager.
Click the blue button, create a commerce account.
And in Facebook gives you two choices right here.
You can go totally native.
Start on Facebook or if you already have
an e-commerce platform like Shopify, BigCommerce,
you click that second one over here.
Next, Facebook shows you three things that you will need,
your US bank account and routing number,
tax and payment information, shop preferences and policies.
Hit next, go ahead and set up your business information.
Give your commerce account a name.
Ideally the name of your business.
Next, you'll select from your Facebook pages
and if like me, already had a shop before,
you go ahead and click that page and it will convert
to the new Facebook shop.
Hit next, Facebook does want you to connect
to your business manager account in this next step.
If you don't have one, check the link in the description
below for a video of how to set up business manager.
Click finish setup.
Next now, you're on to your products and settings.
Go ahead and get started and now you're going to pick
from an existing catalog if you had one before
or create a new catalog.
First, shipping, remember face workshops are mostly
for physical items, so you will need to determine
what are your shipping standard, expedited and rush.
Fill that detail out.
Next, return policy, very important.
How many days and you have
to have customer service email.
You can't proceed further without that.
And finally, your payouts.
Where do you want to receive the money
when you make your sales.
Fill out all your bank details.
Next, select from the drop down menu of categories
of what you sell.
Next, you have to tell Facebook which state
and if you have a physical presence business,
your tax registration number for your state.
That's not your tax ID number.
If you don't have a physical presence business,
you just hit skip for now.
Next step for a five on tax and representation,
you select your business type and then Facebook does ask
for a representative.
You need to figure that out for your business
in the tax arena.
Step five of five, link your bank details
because Facebook pays out directly into your bank.
And your good, finish set up.
Next, now it's time to add your products.
Go into commerce manager that you just set up.
On the left hand menu, you'll click inventory
and add product.
Facebook gives you three different choices.
You can add each product manually or you can use
what are called data feeds.
Or you can connect Facebook pixel.
Those two options, the data feed or the Facebook pixel
are ideal if you have 50 or more items.
Otherwise, you've got under 50 items, use the manual.
Adding a product manual is super easy.
You upload a picture, a thumbnail, put a name, description,
content ID, website links.
A lot of these fields are optional.
You could put a current price and a sale price,
inventory, condition even, shipping and you're done.
You can add more products as you have them.
Now, we're just going to view the shop,
what it looks like on your page.
And here it is.
To get back to your shop at any time,
go to your Facebook page, click on shop on the navigation
and then click manage your catalog.
Fees, everybody's asking about fees.
There is what's called a selling fee.
It's simply 5% per shipment or if it's under eight dollars,
a flat fee of 40 cents.
Now if you already have a shop on Facebook or Instagram,
your shop will automatically update
to the new Facebook shops.
You'll get a notification or an email or both from Facebook.
By the way, on Instagram, you will need a business profile,
not personal, not creator,
you can always switch to business.
How will you promote your shop?
Well certainly there's organic means on Facebook
and Instagram by the way, Instagram
has a dedicated shopping tab
and they'll have a destination in Explorer.
You can also share your link to your shop outside
of Facebook and Instagram.
And you can go the paid method with ads.
You can set them up actually
in catalog manager directly from there.
You can do traffic ads or dynamic ads with the pixel
on your website or you can promote collections
with the storefront ad or a lookbook.
There's a lot of options to get more customers
through paid means.
Should you create a new Facebook shop or not?
Yes, if you mostly sell physical products.
Yes, if you're new to online commerce.
Yes, if you already have a Shopify or Bigcommerce
or whatever store.
You can easily connect your catalog and test,
reaching a new audience on Facebook and Instagram.
Yes, if you already promote or advertise your products
on Facebook or Instagram.
There are clear benefits to your audience.
They can have that seamless experience
and when it's available, you can try the real time shopping
on Facebook or Instagram live.
No, don't set up a Facebook shop if you mostly sell services
or digital products, but remember, that might change.
No, if you prefer to have full control
over your online store and also just sticking
with your own merchant account or just Shopify et cetera.
Otherwise, you may as well just give it a go
and help increase sales.
You could reach a wider audience and make more money.
So setting up your Facebook shop is the first step.
Now, how do you get your products out there
and promote them?
In this video, I break down my proven strategies
for increasing your organic reach on Facebook.
But if you want to pour jet fuel on all your promotions,
you gotta go to the page route.
Click this video to watch our playlist,
all about mastering Facebook ads.
We'll see you over there.