sell

Facebook Shops Tutorial for Beginners | How to Sell Products Directly Through Facebook [2020]

recently Facebook rolled out Facebook

shops for small businesses all around

the world now small businesses can sell

their products directly through Facebook

without either needing a website

hey guys Stuart here thanks for joining

me today I'm gonna guide you through a

Facebook Shops tutorial and show you how

you can quickly set up a single online

store to sell your products directly

through Facebook this is a new and free

shopping feature that Facebook has

decided to roll out early due to the

devastating impact that this global

pandemic has caused for many small and

local businesses all around the world

Facebook has done a fantastic job in

supporting small businesses by pushing

out Facebook shops

early as consumers can now purchase

products from their favorite small

business directly through Facebook and

without even having to leave Facebook

okay now before we dive into Facebook

shops and if you get value from today's

video please leave a like and a comment

down below and if you're new to this

channel consider subscribing to stay

updated with new and actionable videos

designed to help your small business

thrive online and with that said let's

create your Facebook store with Facebook

shops

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okay now the first thing we need to do

before we can create our Facebook shop

is to head over to our Facebook business

page now if you haven't already created

a facebook business page then what you

can do is click the link up above which

will take you to a tutorial which will

guide you through how to create a

facebook business page step-by-step

tutorial all right now if you're here at

your facebook business page all we need

to do is head over to our left hand side

and click on shop now here you'll see a

quick overview a quick rundown of what

we're going to cover today and setting

up your Facebook shop now remember the

great thing about Facebook shops is

everything is done through Facebook

shops the entire customer journey when

they see a product they purchase a

product they pay you for this product

the entire process is done through

Facebook which basically means your

customers are going to have a much

better experience through Facebook shops

then clicking on another link going to a

slow website and jumping between

different pages so what we're going to

do is we're going to add your products

your inventory then what we're going to

do is make it extremely easy for

customers to buy your products through

your Facebook shop then we're going to

add your information your payment

information so now what we need to do is

click go to commerce manager and here we

are at the Commerce Manager now this is

where we need to set up all our

information we need to add our business

information here following this we're

going to add our products and change

some of our settings to make sure that

we have the correct delivery options and

customer service information then

following that the last thing we're

going to do is add payment information

and this is in regards to payout so when

a customer purchases something from

Facebook shop we want to make sure you

have your correct payment information so

you can receive these payouts so the

first thing we're going to do is head

over to business information and click

set up okay now here we need to name

your Commerce account as you can see

down here this should match the public

name of your business it will be visible

to customers and their order details

emails and notifications so basically

you want to name this the same as your

business name so we're going to add out

the

it's name down here and then once you've

added your business name pop over here

and click on next now here we want to

select our Facebook business page so as

mentioned before this is the business

page we're going to use for this

tutorial little giant clothing coat if

you don't already have a business page

like I mentioned before we've created

tutorial for this you can also pop down

here and click create a new page but

we're going to use this Facebook

business page here and then pop down and

click Next and here we need to connect

your business manager account now we've

already created a business managers

account it's very easy to do so once

you've created your business manager

account then you just need to select it

and click finish

sit up great now as you can see we have

completed our business information the

first step now we can move on to

products and settings so this is where

we can add our products and modify some

of our settings so head over here and

click get started now the first step to

adding products to your Facebook shop is

to create a catalog then we can add

products later on once we've finished

the initial setup so come over here and

select create a new catalog hit down

here and click Next ok now the next step

under product settings is to set your

delivery options now these are delivery

options that you offer for all your

items in your shop and the other thing

is you're responsible for dispatching

items within 3 working days from when

the order is placed so that's something

that Facebook shops has decided to put

in place and if you're going to run your

business you're going to set up a

Facebook shop then you need to abide by

these dispatching rules now if we come

down here we have the option to select

the standard delivery expedited delivery

or Express delivery now you have option

to choose all three but what we'll do is

just edit standard delivery so if we

come across here and select edie you'll

see all this information appear so edie

standard delivery the first thing we

want to add is estimated days to

delivery now remember you're responsible

for dispatching items within 3 working

days of when the order was placed so for

us we're going to say 5

here minimum and in Mex will be 10 days

then if we come down here we want to add

base price of this delivery option so

the base price will be 5 dollars so for

the purpose of this tutorial this

business that we're creating a Facebook

shop for sells t-shirts so our base

price is going to be $5 now if we come

down here price per additional item so

you have the option to add an additional

amount if that customer decides to

purchase multiple items so if I come

down here say for example they buy one

shirt that's going to be $5 however if

they buy 3 shirts or 2 shirts every

other item they decide to purchase after

the first shirt is going to cost an

extra $1 then the last thing we want to

add is your basket minimum for free

delivery this is the minimum basket

amount eligible for free delivery now if

we come over here they spend a minimum

of $15 then the delivery is free so once

you're happy with all the information

come down here and click Save now as you

can see there's an issue up here so for

highlight items must be delivered within

7 days of dispatch so again these are

some of the rules that Facebook is

pushing to ensure the high quality of

service so I'm going to add that and

drop that down to 7 and then come down

here and click Save so as you can see

I've added standard delivery now I can

edit that over here or delete that I can

also come down here and add xp deterred

delivery as well as Express delivery but

for now I'm just going to leave it as

standard delivery so when you're happy

with that come down and click Next now

you can also change these options later

on so for now we're just going to have

standard delivery and we're going to

come across and click Next and then next

we want to add our return policy now as

you can see down here the return window

should be a minimum of 30 days now 30

days is a good number so we're going to

leave that as 30 days now the number of

days is calculated from the day your

item is delivered to the customer then

if we come down here the next thing we

need to add is our customer service

email address now this is the best email

that your customers can reach you this

is your primary

customer service email now as you can

see over here reply to your customers

within two working days again this is a

standard that Facebook wants to push so

make sure it's an email address that you

check often so what you want to do is

hit down here and add that email address

and then once you have added your

customer service email address come down

here and click Save and remember you can

change these details later on in the

future

so click Save and as you can see we have

now completed our business information

we've edited some of our settings our

delivery options as well as our customer

service information now the last thing

we want to do with the initial setup of

your Facebook shop is to add your

payment information so that you can

receive payouts it's important to note

that you want to make sure that your

information is correct because you won't

be able to edit this later on I'm sure

they will allow it in the future

but for now you want to make sure that

your information is as accurate as

possible

so to add our payment information just

come down here and select get started

now the first step under payout is to

add your business address and your email

address so this is your business address

that's associated with the bank account

you'll add for your payouts now any

applicable tax documents will be sent to

this address it cannot be a p.o box so

come down here and add your business

address and then once you have added

your business address come down here and

add your email address now this is the

email address that will receive payment

and order notifications so make sure

that this is a business email address

that you check often and then once

you've added your email address make

sure that all your information is

correct and then come down here and

click Next and then here we need to add

the category that best describes our

business so for us we're gonna come down

here and we're gonna select clothing

we're gonna go means and women's clothes

shop that best describes our business

now if we pop over here this just shares

a bit of information about this mcc code

merchant category code when customers

buy your products they may earn credit

card points for their purchases credit

card companies use this code that you

provide to determine the number of

points your customers

now it's important to note that your

category code won't affect your product

ranking on Facebook so once you have

selected the best category that

represents your business pop down here

and select next and here what you want

to do is add where you do business so

select the region here then you want to

add your tax information so your state

tax registration number then you can

come down here and add additional states

if you want to now if we pop up here if

you have a physical presence in certain

states this is considered sales tax

Nexus ed your state tax registration

number for every state where you have a

physical business presence so make sure

to add those numbers down here and then

again what you can do is come over here

and read through these little notes what

qualifies is a physical business

presence now if you don't have a

registration number what you can do is

come down here and click skip for now if

you do then add all this information and

click Next for us because this is a

tutorial we're gonna click skip for now

now the fourth out of five steps for

payouts is to add your text and

representation so here we want to come

down and select our business type now as

you can see Facebook takes privacy

seriously the information is only used

for financial security purposes and

Facebook will never share this

information so if we come over here and

select the type of business that we run

so for us we're going to come down and

select a sole proprietorship then what

you want to do is add your business's

representative information so to keep

Facebook as secure as possible we

collect this information from people

representing a business or selling goods

on Facebook so what you want to do is

add representatives information down

here and then once you have added your

business type and then you've come

across and you've added your

representatives information for your

business and come down and select next

and then the last step for payouts

is to link your bank your payouts will

be sent to your preferred bank account

on a rolling basis so make sure that you

add your correct business information

down below then once you have added your

banking details come down here and make

sure you're aware of the fees on

Facebook with selling on Facebook

you'll be charged as selling fee of 5%

per transaction if a transaction is

eight dollars or less you'll be charged

a flat fee of forty sins so when you're

happy with all that information come

down and select finish setup and

congratulations you have just completed

the initial setup of your comments

account now we can start selling so the

first thing we want to do before we head

over to the commerce manager is to come

over to the right hand side and just

double check that all your information

that we've put in is correct if

everything looks good then head over

here and select go to commerce manager

and what we will be able to do in the

commerce manager is to set up your

product catalog and learn how to use the

selling tools within Facebook shops and

assign permissions so let's head over to

our Commerce Manager and here we are at

your Commerce Manager so as you can see

here this is basically the back end of

your Facebook shops so this is where you

can see information regarding your

orders returns inventory inbox payouts

text you can change your settings here

look at your disputes and you can change

permission so you can add other people

to help you manage your Facebook shop

then we've got insights account health

and education now over here is our

dashboard so you can see your balance in

this section here you can come down and

see your sales channels if you have

multiple sales channel so multiple

Facebook shops and then you have your

activity here so you've got your orders

waiting to be dispatched then you've got

your return requests and open disputes

then if we come down here you've got

your recommendations so everything is

all in one place you can head over to

your commerce manager and look at the

dashboard and check out your settings

look at your orders returns and your

inbox and remember you're going to get

notifications to the email that you

added earlier but you can also select an

box here to see those messages now what

you want to do before we start selling

is head over and complete your security

check so this only takes a few minutes

but it's essential so I'll let you do

that in your own time but what we really

want to guide you through and the main

reason you're probably watching this

tutorial is

you wanna start selling on Facebook

through Facebook shops so the first

thing we need to do is we need to set up

our catalog so you'll be taken to the

catalog manager to set up your Kellogg

and AD inventory to your sales channels

once you have set up your inventory

you'll be able to start selling on

Facebook so that's quite exciting we're

nearly ready to start selling through

our Facebook shop so let's head over to

set up and set up our catalogues so just

click set up and here what we want to do

is add products to our catalog so this

catalog doesn't have any products yet

once you've added your products you'll

be able to group them into sets for more

control over what appears in your ads

when you start using ads to promote your

products so we're going to come down

here and select add products and here we

want to select the option to add

products to our Kellogg now you can add

your products manually so this is ideal

for small businesses with a small

inventory and that really have changes

or you can come down here and you can

use a bulk upload it's great because you

can use Google sheets to add large

inventory large amounts of products

ideal if you have an inventory that

changes often or we can come down here

and use a pixel however today we're

going to guide you through adding your

products manually we will discuss these

other two options and another tutorial

down the track but for now because this

is the most common route and the most

straightforward for beginners we're

gonna add your products manually so

select add manually and then come down

here and click mix so I'm going to come

down here the first thing we want to do

is upload an image of your product so

for the purpose of this tutorial I'm

gonna use these two shirts as their

mothers t-shirt and the child's t-shirt

their matching t-shirt so those are the

t-shirts we're going to sell on this

Facebook shop so these are matching

t-shirts then I'm going to come down

here and add additional images this

image here and click open

so there we have it I've added two

images you can add more if you like then

come down here and name your product and

add a description now you want to be as

detailed as possible to allow Facebook

and the search engine to understand what

product you're selling then you want to

add a identifier to this product

you can retarget people that show

interest in this particular product so

we're creating this Facebook shop on the

basis that you do not have a website

because remember you do not actually

need a website to start selling through

Facebook

so we're gonna leave that blank then

we're gonna come down here and add the

sale price of this t-shirt so for us

that's going to be 25 US dollars and

then if we navigate down here we can

change the currency down here but we'll

leave that as US dollars then we'll come

across here and here what you want to do

is just add the same price so 25 dollars

again add the same price for this

product that you show on your website

now we'll come down here and we'll

select the availability select the

availability of this product and add the

inventory so product visibility that's

currently on choose whether you'd like

this product to appear as published or

unpublished people so currently that is

published I'm happy with that

stock availability edit of this product

is in stock or out of stock so currently

we are in stock so we'll keep that

selected then come down here and you can

add inventory if you like for a

particular product but we'll leave that

empty for now then we can come down and

add category at the product condition

and type to assign it to the most

relevant categories so condition we're

gonna say new come down here brand so

this is the particular brand you want to

add here then you come down here and

navigate over to delivery delivery

options and choose a return policy for

this product so we already talked about

this so again we've got our standard

delivery here then our return policy was

30-day so we're gonna add 30 days again

and then we're gonna come down here on

to variance now if you have variants of

a particular product you can add those

options here however for now we're just

going to show how to set up your initial

product just one product because every

other product is essentially the same in

terms of adding it to the catalog

manager so when you're happy with all

your details your product information

you've added everything here make sure

it's all correct then come down and

click Add product now you can come down

here and you can add additional products

to your Kellogg but for now because

we've showed you the process and Eddie

products to your Kellogg we're going to

select done now you can come across here

and you can add additional products or

you can come down here and select the

product you've just uploaded you can

check out those different variations you

can add additional media you come over

here and deactivate and delete edit your

product so for now we're going to exit

out of that one and we're going to show

you what this looks like from a

customer's point of view when they land

on your facebook business page and they

want to buy a product through your

facebook business page so let's head

over to our Facebook business page and

show you what it looks like now if I was

the customer and I navigated down to

face book shop this is where the

customer can purchase the product again

because I'm the admin I can come across

here and I can add a product and upload

it but for now I'm gonna select this

product as if I was a customer wanting

to buy it now currently it's out of

stock because I don't actually sell this

product at the moment this is just a

tutorial this is just an example so as

you can see they could order as many as

they'd like and then I could come across

here and they could purchase now it says

message because currently it is

unavailable and they could purchase this

product directly through Facebook so

it's very powerful and they can see all

this information here or check out all

the photos now another important thing

to note what you want to do is exit out

of here and come up to your button and

select add a button and this is where

you can edit your shop so if we come

down here and click shop with you and

then click shop now and then click on

next here we can add the shop on our

page so CIN customers to the shop

section of your page and then as you can

see configured shop now your button shop

now cool that's all done and in click

finish and now what customers can do is

they can click on this button for

example if I click test button and

customers will be taken directly to the

product page where they can purchase the

products directly through our facebook

business page and that is essentially if

you want to make some edits to your

facebook shop just head over to manage

shop and by clicking that button that

will take you back to your commerce

manager so your back end

of your shop and this is where you can

make changes you can add more products

and you have all this other information

on the left-hand side and that is

essentially it for creating your

Facebook shops and selling your products

directly through Facebook shops and

there we have it we've just covered how

to use Facebook shops to sell your

products directly through Facebook thank

you for watching if you got value out of

today's tutorial then please leave a

like and a comment down below and if you

haven't done so already if you're new to

this channel consider subscribing to

stay updated and we will see you in next

week's video take

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