How to sell products via email
How to Write Emails to Sell a Product! Email Marketing Strategy in 3 Easy Steps!
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hey what's up it's Scott and in today's
brand building tip I'm gonna cover with
you three steps to write emails that
sell but in a non sleazy scammy way
that's going to be delivering value to
people and they will look forward to
your emails and guess what here's a
little secret if we can get people to
open our email there's a much greater
chance that they could eventually buy
something from us right so if this
sounds interesting stick around because
that's what we're we covering here on
the whiteboard all right so here's what
I want to say before we even get into
these three steps all right when we are
showing up in someone's inbox they are
immediately going to look at our name
and they are going to say sales message
or helpful message or a friend right
that's what they're gonna instantly as
they're looking through that's what
they're going to be saying so it's
really important that you understand
that this is a relationship that you're
building and these three things will
help us do a much better job of building
that relationship all right and if we
build that relationship we've got a much
greater chance of them buying something
but then also sharing the stuff that we
are publishing alright and that is our
content I hear a lot of people that say
Scott I'm building an email list and I'm
not making any sales well that's the
wrong mindset because here's the deal if
you're building a list and you're doing
it properly
they're probably sharing your content as
well and if they share your content
there's a much greater chance of other
people finding you and then coming in
and then possibly then getting on your
email list or maybe buying something
because they shared something that you
have for sale so a lot more goes into
building the list and communicating with
that list and building that relationship
than just a one-off sale alright so I
just want to make sure I'm clear on that
all right so these are the three
critical parts about writing an email
number one is your subject line now why
is that important well it's like your
name it's the first thing that they are
going to see and it needs to get their
attention it needs to be something that
they're interested in if they signed up
to get bass fishing tips and you sent
them something about I don't know
how to throw a curveball in baseball
there doesn't really make sense that's
not what I signed up for right so you
got to make sure that you're definitely
delivering what they signed up for or
information about that so if they're if
they're in the bass fishing then it
would probably be like five bass fishing
tips for the weekend
something like that curiosity works
really well don't overuse it but it does
work well
try these five tips to catch more bass
and then maybe in parentheses never
thought they would work you know I'm
getting curiosity what are they I want
to know what they are right so curiosity
in a subject line works really well but
just delivering value in that subject
line that gets them to say you know what
I want to know what those five tips are
all right so that's what it is that's
what you're going to do in the subject
line attention right if we can't get
their attention guess what none of this
other none of this stuff matters none of
it right they're never going to go
inside of our email so the first part is
selling in a sense right we're selling
for them to open our email all right I
know it's not money but it is selling
right we're selling the idea to go ahead
and click in to the email so now once we
get in the email we are going to be and
this is what I like to do is I like to
tell a little story and also why I'm
sending them an email all right so that
again could be like hey I just wanted to
jump in here I went fishing with my son
last weekend and we tried out these five
new lures and there's three of them that
were just off the charts amazing we
caught so many bass off of these lures
and I wanted to share them with you
today and you know you got to see a
picture of my son he caught the biggest
one of the day here's a here's a shot of
him right so I'm telling the story why
I'm emailing them all right so you need
to think about that all right as you're
writing and crafting your email message
tell a little bit of a story now don't
bore them with like you know a whole
block of text but you want to tell a
story why are you you know make sure it
makes sense to the headline if it's five
five tips for catching more bass than in
here it's like hey I wanted to share
this with you because we caught a whole
bunch more best here's the story on how
it happened right even come out and say
I want to tell you a short little story
I want
a little story this is what just
happened or this is what happened in the
past right so you want to tell them a
story of why right and then they start
to understand who you are especially if
you are the face of the brand or if you
are talking about your family they want
to know a little bit about you and about
your company right that all comes into
being part of the story all right so a
story and then the why you're emailing
them okay and then obviously deliver
that all right the next thing that
you're gonna do here is you're going to
sell the click what do I mean by that
well you're probably going to have a
link in there that link is not going to
be something to buy right now now it
could be but it doesn't have to be and I
would say in the beginning it wouldn't
be what it would do is it would go to
the piece of content that you created
right so the link is going to go here
right now inside of here you could have
your product underneath the content or
woven into the content but you're not
technically clicking or having them
click to go to the product you're going
or having them go to the content which
then could mention the product or you
may just get them to click to read the
content because you know that you're
going to deliver value and eventually
you will have a click that leads to a
sale all right but we're building that
trust so what I want you to do is always
be thinking about how are you going to
deliver value that's first and then from
there how can you lead the value to
either mention your product or have them
think about products that you may sell
ok so that's how you can kind of weave
that in now if you wanted to get rid of
that product and just have it be content
that's fine right because then the next
one that you do might be about the
product that's inside of it so that
would be email number two maybe now I'm
going to be doing more videos like this
one on the brand building tips section
here in this segment but I'll be talking
more about how to
create a sequence all right there's
something that I call my my for email
profit push where I'm actually able to
deliver value and sell at the same time
all right and it works really really
well but I want you to always be
thinking about the content or the value
that you're going to be delivering all
right so let's kind of go through these
one more time we're selling ourselves as
far as for them to want to open our
email so we're selling the open that's
the first thing right open here's the
hook here's the reason why you should
open the email and then once they get in
you want to say yeah this is this is
right this is exactly what I'm telling
you here's the story why I'm I'm
actually sharing this with you so you're
you're confirming that this subject line
goes with the Y or the story right so if
it's five bass tips you want this to
have a story of why you're sharing the
five bass tips and and then deliver the
five bass tips but maybe not in the
email maybe that goes to the click where
you're selling to get the five tips go
here or maybe what you do here's another
idea maybe what you do in here is you
give them to and you say for the other
three go check them out over on the blog
or over over on Facebook where I posted
this and you'll get the other three so
again it's curiosity inside of here for
them to click out because we want them
to eventually click out maybe this here
is a Facebook post okay maybe that's a
Facebook post well guess what and here's
where people don't don't think that
they're getting value if someone doesn't
buy and all they do is just go to your
piece of content if that click leads
someone over here to this Facebook post
they can share it on Facebook and then
guess what other people discover your
blog or your home base as I've called it
in the past right so that's how a
Facebook post would work up or if it's
your if it's your blog post that's going
to get people over there maybe to
comment on your blog or maybe they're
going to share that post on your you
know from your blog on Facebook or maybe
they're going to share it with a forum
that they belong to or a group that they
belong to so there's a lot that can
happen by these people going through and
clicking and just consuming the content
all right so I want you to understand
this subject line
story and the why and then selling the
click all right so hopefully you
understand that this is the process and
it's not that complicated now here's
what I want you to do if you're already
sending emails I want you to leave a
comment down below and let me know that
yes you are and let me know is this
something that you're doing all right
now if you're not I want to know that as
well and if there's something that
doesn't make sense put it in the
comments let me know I want to create a
training that will address that so this
way here you can go out there build your
list but then communicate with your list
so people get to know like and trust you
and eventually will buy your products
but also share your brand all right so
the other thing I want you to do is
subscribe to the channel if you want to
receive more training like this every
single week go ahead subscribe you'll be
notified when we publish a new video and
then that way there you don't miss out
all right and just again leave a comment
down below and I'll also include some
other training videos on this page so
this way here you can go ahead and
further your education on how to build
your brand online so that's it for this
training you guys know what to do get
out there make it happen and take action
we'll see you soon
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