twitter is coming out with a new
shopping feature could this be the next
best thing for your business stick
around until the end because in this
video i'm gonna break it all down for
you hey everyone it's remy from hubspot
welcome back to the channel so earlier
this year twitter decided that it wants
in on the social commerce fund so like
instagram and facebook twitter wants to
now also allow its users to easily shop
through their platform they slowly
rolled out this feature to a handful of
brands in the us so you might have
noticed that some brands now have shop
buttons on their profiles as businesses
showcase their products and tweets
customers will be able to see the
product's name the shop name the product
price and the shop button that they can
click on which will then redirect them
to the landing page to purchase now they
haven't announced yet when this feature
will be rolled out for everyone to use
but i want to give you guys the tools
that you need to prepare so that you're
ready to go once this happens first
things first if you aren't too sure how
to go about using twitter for business
then you're in luck because i have a
free guide all about how to use twitter
for business and turn those followers
into paying customers this guide will be
super helpful because it's going to
teach you how to navigate your twitter
analytics and everything that you need
to know on the back end of your business
account in order to set it up for
success you'll get a better
understanding of how twitter ads work
how twitter impressions work engagement
rights all that good stuff so make sure
to download it i'll have the link to it
in the description box below so let's
talk about how you can prepare your
account and your followers for when this
new shopping feature arrives let's say
that you're a hair care brand and you
want to sell your hair products once you
get access to this feature you'll first
want to get a better understanding of
what your followers want to see or buy
from you and the best way to do that is
by asking questions asking them things
like what their current hair routine
looks like what are they using to fight
frizz or what are they using to help
promote new hair growth from there you
can start showing off your brand's
products and how they are the answer to
all of those questions after you get
some responses from your followers you
can post before and after photos reviews
or the science behind why your products
will be so effective in helping them
achieve the hair of their dreams by
using this marketing technique you're
not only teaching your followers more
about you and your brand but you're also
learning more about how you can better
serve them once you've gathered this
data from them you'll have a better
understanding of what products to
promote first once the shopping feature
becomes available twitter has over 211
million global users so this shopping
button will definitely be a hit so the
time to prepare is now the shopping
feature should not be what you heavily
depend on to make sales but since
everyone will be using it when it comes
you can use this time to build out a
strategy experiment engage and grow your
following if you want to learn how to
build out a successful social media
strategy then make sure to check out
this video right up here a twitter blog
post released back in july stated we are
in very early explorations we're excited
about the potential of shopping on
twitter and eager to learn more as we go
this lets us know that for now twitter
is still testing out this feature via
the few brands that have access to it to
see how people respond to it since this
feature will be available to use in
organic tweets and not just ads you can
expect to see everyone taking advantage
of it no matter the size of their
business by adding this shop button to
their platform twitter will potentially
be helping brands drive more clicks to
their websites and i think it'll be a
great addition to their platform since
it's basically the last app to add a
shopping feature like this if they
decide to roll it out to the public my
guess is it'll be here sooner than we
think most likely in 2022. do you plan
on using this new feature for your
business once it becomes available let
us know down below in the comments i
really hope you guys found this video
helpful thank you so much for watching
and we'll see you next time bye
you