hi i'm johnny from ultimate paper-mache
calm and today i want to talk about
pinterest if you've been following me
landahl on my channel you know that i've
been putting aside my paper mache
sculptures just for a little while so
that i can do an experiment to see if I
can sell some art online tons of people
have asked me in the past how I would
recommend them selling art online
because obviously we get a lot of
artists to our website and it's a big
question
especially when the economy is not going
all that great for a whole lot of people
and making a little bit extra money
would really be helpful since I have
never had the answer to those questions
because I haven't sold any art for years
and I've never done it online so I
decided to do this experiment to see
exactly what would be entailed and I'm
discovering there's a whole lot of stuff
from sales which means that I have not
had time to do absolutely anything else
it's been building my online store and
keeping my garden from getting totally
overgrown with weeds and that's been
like it nothing else is recessed me in
my life for a long time it took me I
think since March 13th to build the
product and to build a website and I
just now started doing the marketing I
think as a last Friday which is about
suppose that two and a half months ago
and then my best daughter decided that
she's going to do it too so she's got a
new website selling her new abstract
paintings I'm show you them cities I got
one she gave this to me and definitely
beautiful so much detail in it this is
small when she's doing some bigger ones
some of them are smaller than this and
they're just really nice and so we
teamed up and she's doing it and I'm
doing it and we're both got pretty much
the same kind of website we're teaming
up on the marketing part neither one of
us can't afford to make any kind of
advertising we're not going to be doing
Facebook at anytime soon no Google
Adwords
none of that stuff because we just don't
have the money for it so she's going to
do the Instagram marketing for both of
us and I'm going to do the Pinterest
marketing for both of us which is
working out really good for me because I
don't own a smartphone and I really
didn't want to go buy one for Instagram
I don't get Instagram I just don't get
it at all she's actually gotten me over
100 followers already on Instagram I
have not gotten her any followers on
Pinterest and that's what I want to
talk to you guys about I pay for a
course that's rather expensive turns out
it probably didn't need to do that
because I could have gotten the same
information if I had spent a little bit
more time doing some research online but
it's kind of hard to tell when you're
seeing so many different contradictory
articles about how to do something it's
hard to kind of pin it down and see what
is what is it really that we should be
doing in order to make it work so I'm
not unhappy about the fact that I paid
the money for the course but I think
that I probably could have done without
it the one thing that I have been
learning from a whole lot of people is
that Pinterest changed a lot since I
kind of just threw together a Pinterest
account girl to my paper-mache calm I
just put some images up there and never
pay any more attention to it I got a ton
of followers and I haven't done anything
to it for years I'm now starting to get
back into it just because I'm doing
these other two accounts and I just feel
guilty about leaving the ultimate
paper-mache site all by itself and just
think like I should have done more and
so I'm going to try to do that too but
that one was really easy years ago you
just put up some images if you haven't
have the right keywords on there then
Pinterest would show your images in
other people's feeds when they would
open up their own account if they happen
to be interested in sculpture or paper
mache or DIY crafts or anything then my
images would end up on their feet and
they might repin them that that happens
now a lot even with those old pins that
I could have there years ago I'm still
getting like 30 or 40 routines every
week and not doing anything at all to
make that happen that isn't the way it
works anymore unfortunately because now
you have to work at it they have changed
their system of what they're going to
show people who are not followers of
yours
even people who are followers as a
matter of fact I think I'm pretty sure
that's true they're doing it the same
way that Google does it that amazon.com
does it I don't know how Facebook does
it I'm sure they have some kind of
algorithm going on to the what matters
now on Pinterest is whether or not they
believe that your image is really going
to be interesting to people they're not
going to recommend your image to people
who aren't following you unless they
really think that it's going to be a
value to the person that it's going to
be seeing it and the only way that they
know if the other people are going to
like it or not since a computer can't
actually look computer image and see if
it's good enough they have to depend on
other people posting it other people
seeing and other people following your
account and in order to get followers to
a brand new account is a little bit
tricky because because Pires isn't going
to show it to anybody
it's the same exact thing that happens
on Google when you build a brand new
website that's why even though my
website has been I think officially
online for two months now I got I think
six visitors yesterday and I'm pretty
sure four or five of them were me
because nobody knows it's there and
nobody is going to know it's there until
I start getting links back to that
website and I can't get links back to
the website it nobody finds it all right
so it's tricky and there are ways around
it
I put Pokemon paper-mache calm together
it was fairly simple because I had a
craft website it was a hobby website how
do you make something how do you do
something there were questions millions
of questions about paper mache they
still are I keep answering the same ones
over and over again and in order to get
the links back to my brand new website I
just went out to Yahoo Answers there was
I found everything Bella paper mache
question out there and I answered it and
I did as much research and I answered it
as clearly and carefully as I could and
then gave a link back to my brand new
website and within a couple of months I
had an authority website Google found me
they realized how many articles were on
that website and how many people were
liking the website how many people were
sharing it and so it just kind of
bullying from there and I've never had
to do any real marketing for my paper
mache since pretty much shows up on the
first page of Google for tons of paper
mache keywords that isn't the way it
works for an online store first of all
what kind of questions do people ask for
animal art or abstract art I haven't
figured that out yet I don't know where
the questions are so I don't know how to
answer them
I think Cora qu o ra com is now where
people go to ask the questions I need to
do some research and find those
questions that there are any about our
particular forms of art objectives or
mine because that would be one really
good way to get some some links back to
my website but I just haven't done it
yet I also need to put a blog on my
website because that really helps too
but what I need to do right now is build
up our Pinterest account so that people
will be able to see our images they will
be able to share them and then hopefully
may we actually click on those images
and come over to the website the biggest
goal in the beginning
off of a brand-new company essentially
an online company is to get enough
traffic to your website to find out
whether or not you have something that
people will want to buy because if you
don't if you're able to get a whole
bunch of traffic to your website and
nobody buys anything and you'll either
either you need to change your coffee so
that you're selling it correctly and
saying the right things and presenting
it so that people will actually think
that it's a good thing to buy or you
just don't have something that people
want and they're going to go find what
they really do want someplace else is
changing the copy is really easy
changing the product when you've only
got one project himself is a little bit
hard so we need traffic come in so we
can find out as soon as possible
if if the experiment works the reason we
need to do it quickly it's because we're
paying for the website I was I did
reduce the price of my website just a
little bit I was using a Squarespace
website with a Shopify buy button in
order to save about five bucks a month i
could move everything to Shopify so now
it's like twenty nine dollars a month
instead of thirty five dollars a month a
little bit of a savings and it looks a
little bit like like a store and it's
more organized so it was it was a good
move I think and it looks almost exactly
the same because I found a theme on
Shopify for free that allowed me to
reproduce the same design that I had
before so there hasn't been a whole lot
of changes other than just moving the
basically the server so that was easy
that's what Jeff is doing - she's
starting out on Shopify so in order to
get people to Shopify Jesse's doing her
Instagram and I'm doing my Pinterest in
order to get people to find Mike and
resume Pinterest I need your followers
to our Pinterest accounts and that's
what I'm hoping you guys will help us
with
as soon as we get enough followers to
our accounts we can then take it to the
next level and this is what every
Pinterest expert says you have to do in
order to make it work as as a actual
marketing system you need to start being
a contributor to other people's group
boards but the problem is it's one of
those it catched when it is again in
order to actually ask people who owned a
popular group board as you can
contribute they're going to go back and
look at your account and see how many
people are following you and it's like
me and Jesse are following me they're
going to say those things you know I
mean just don't want to bother with it
so now I'm hoping that you will do Jesse
a huge favor I feel a little
uncomfortable even asking it almost
seems kind of like I just put out a
whole really long video kind of building
up to a sales pitch but I'm really not
selling anything I just need a favor
we need followers if you will follow us
we will follow you back I'm in charge of
both of our Pinterest accounts so I know
I didn't say that
then as soon as I can get some followers
to our accounts and I can get enough
then we get to find out whether or not
it's really true that being contributors
to group boards will really help get
traffic to a website or not this is like
a huge experiment in traffic building
without spending very much money I think
almost everybody who tries to sell art
online it's pretty much in that
situation there are tons of websites
trying to sell prints and canvas art and
original paintings
tons of them so the only really the only
hope that we have is that we can get our
images on the Pinterest where they will
be seen Google will then find those
images
put them in the image search on Google
even if our links don't have them to
show up on the regular Google search
results you know in the text if somebody
hits the image search we're hoping that
they'll find us and as far as I can tell
without doing any advertising and
spending any money this is about the
only way we can do it that and Instagram
like I said I don't know anything about
Instagram so I can't talk about that the
next step after that is to start looking
at our statistics on our website to find
out whether or not people are coming to
our websites from Pinterest or Instagram
or not because that's what really
matters it the really big goal for us is
to get people to our website so we can
find out whether or not we'll actually
be able to sell anything or not it's so
complicated I had it and it's taking me
so long like I said two and a half
months to just even to get to this point
where we would start marketing so this
is not an instant way to make money
we're still not sure if it's a way to
make money all over you gotta do this
guy and you guys know that I don't
actually mind if I do an experiment and
it doesn't work because I will I will do
something else since I kind of talked
Jesse into doing this if it really
doesn't work for her I'm going to feel
really bad
this was because I kind of made her do a
whole bunch of work to create a brand
new website and she already had one and
if it doesn't work out every kind of
wonderful so keep your fingers crossed
for bulldozes there thank you so much
for watching like I said the links are
down below I keep mentioning them there
because I don't want you to forget and
compass it may open that paper maché
calm we'll see you there