if you're making very little to no sales
in your Etsy shop it's probably because
you're not driving enough traffic to it
Pinterest is the number one traffic
source for many Etsy sellers including
myself I always find that I make more
sales during the months that I promote
my products on Pinterest so if you're
currently not using Pinterest for your
shop or you have no idea how it works
then this video is for you before we
begin my name is Sandra welcome to my
channel I help you build side hustles
and passive income streams online so be
sure to subscribe and hit that Bell for
more content just like this Pinterest is
an amazing traffic Source because first
of all it's free to use and it's a
visual search engine users are
constantly going into Pinterest and
typing in the search bar exactly what
they're looking for each pin directs
them to either a blog post or a product
for sale so they're either looking for
inspiration or something to buy you can
see that when you create and upload pins
of your Etsy Pro products people will
find your PIN click on it and they're
automatically directed to your Etsy
product where they can purchase it this
video is going to be super beginner
friendly we're going to go over how to
optimize your Pinterest profile how to
create Pinterest boards how to create
and upload pins and how to find relevant
keywords to use in your boards and pins
because like I mentioned Pinterest is a
search engine and the better your
keywords are the easier it will be for
your pins to rank so let's get started
if you don't already have a Pinterest
account just go to the sign up button on
the top right and sign up with your
email it's just that easy so let's talk
about optimizing your account first
because the more you can fill in the
required Fields the more people will
want to follow you when they find your
account and the easier it will be for
you to rank in Pinterest so the first
thing you're going to upload is a
profile cover so basically your banner
now if you're wondering what size this
image should be I've actually pulled up
in an article from Pinterest that tell
you that it should be at least 800
pixels by 450 pixels if you're designing
your own Banner in like Photoshop or
canva then just make sure that it's at
least these Dimensions mine is very
basic but very on brand for what I offer
in my Etsy shop I just got this stock
image from pixels.com they offer free
stock images that you can use but you
could totally choose a stock image put
it into a design tool like canva and
maybe add in some text on what your
profile is about maybe even add in the
URL to your Etsy shop and maybe your
Instagram account if you want your
Pinterest followers to find you on other
social media platforms to change your
banner size just go to the pencil icon
right over here and then click on change
cover next you can change your profile
photo I always recommend a photo of
yourself because people love to see the
face behind the brand and right
underneath is the name and the about
section now this is the opportunity for
you to put in some keywords that will
help your profile get ranked easier and
in order to change all of this we're
going to go into settings so at the top
right over here just click on settings
under public profile this is where you
can change your profile photo under name
you can see I've just put in my name but
I've also put in positive affirmations
for self-love that's a keyword phrase
that I found through my keyword research
which we'll get to later and then I've
put in office Decor so I just want
people to know what my whole Pinterest
profile is about when they land on it
under about section I've put in a
sentence that include a few irrelevant
keywords and then I've just put in visit
my shop at and then I've included the
URL to my Etsy shop because that's
obviously where I want to direct people
to under account management make sure to
convert to a business account so you're
going to change it from personal to
business so that you have access to
business tools like analytics because
this way you're gonna see what's working
in your Pinterest account and what's not
over time and I've been getting this
question a lot so I will clear this up
now under claimed account you cannot
claim your Etsy Shop anymore you can
claim a website so if you have your own
website or blog you can do that right
here and if you're wondering what the
heck does this even mean when you claim
your Etsy shop at least when we were
able to before your pins become rich
pins so if you don't know what Rich pins
are I'll just put up a blurb right here
that comes directly from Pinterest on
what Rich pins are I've actually sent
them an email and asked them will our
pins still be rich and they said yes
don't worry about not being able to
claim your Etsy shop when you add in a
destination link for all your pins they
will be rich so I'll show you that later
on when we go to create the pin and add
in a destination link moving on to
Pinterest boards if you scroll down and
click on saved you will see all of the
boards that you have created so these
are all of my boards the best way I can
explain what a board is is that it's
basically a category a collection of
pins that that I have created myself and
that I've also shared from other
people's profiles now a tip here is that
you want to share other people's pins
that are complementary to your pins not
competitive so for example if you are
selling printable wall art you don't
want to be sharing other people's
printable wall art pins because that's
competitive to yours but you do want to
share other Home Decor pins so you'll
notice I have a lot of Home Decor boards
and I've shared things like vases
candles Furniture things like that
because that complements my printable
wall art it does not compete with it so
hopefully that makes sense now to create
a board just go to the plus sign right
over here and click on board this is
where you're going to name your board
and what I recommend is that each name
is a keyword and like I mentioned we're
going to get into keywords later on but
for this one I am going to name this
self-love tips because like I mentioned
I offer a lot of wall art planner and
positive affirmations now you can click
on keep this board a secret if you're
not ready to pin to adjust yet or maybe
it's a personal board that you just want
to keep secret but I'm just going to
leave that as is and create it right
away Pinterest is going to populate a
bunch of pins based on the keyword that
I use self-love so it's going to ask me
if I want to pin any of these and
honestly I could start saving a few
right now because they're not
competitive to my positive affirmation
cards there's a lot of like blog posts
that are very complementary so I can go
ahead and start saving so if I wanted to
save let's say 12 days of self-care I
can click on Save here let's save a
couple here so you can start pinning
right away when I hit save it's going to
pin it to this board and then let's just
click on done for now and then this is
my board so far but all I have right now
is the title of the board and then three
pins that I shared to it so what I'm
going to do is I'm going to go to the
three dots right over here and I'm going
to click on edit board this is where I
can add in a board cover if I want to
and then add in a description so I've
already created a description for this
that includes keywords of course and I
have a whole spreadsheet that I'm going
to go over later on but this is what it
looks like because I like to divide up
where I find all of my keywords so
you'll notice right here under board
content I had the idea of having a
self-love board so this is my um that's
the content and then the next three
columns are how I found my keywords but
I ended up with a board title of
self-love tips that's just the keyword I
chose from my research and then I'll
write in a board description so this is
the board description feel free to pause
the video screenshot it to kind of get
an idea of how I like to formulate my
description but basically I include
keywords naturally uh within the
description so I'm just going to copy
and paste this right into the
description right over here and I'm
happy with that I'm I'm just going to
click done and then I can start adding
in pins into this board if you're
getting value from this video so far hit
that like button and let me know in the
comments if you have any questions so
far and what you would like me to
elaborate on in future videos okay fun
part creating and uploading pins to
upload your own pin you're just going to
go to the top left over here to create
and go to create pin so what's great now
is Pinterest will actually list their
best practices right over here so if you
want to know the best practices on
creating a pin just click right over
here and it's going to show you
dimensions of static images and length
for video pins and things like that so
feel free to read through that so keep
in mind that Pinterest is a visual
search engine you want your pins to pop
you want them to be beautiful high
quality pins what I like to do before I
even start designing pins is I will go
on to Pinterest and start typing in
keywords that are relevant to my
products and just get inspiration on how
other people are creating their pins now
I've already created three pins for my
new positive affirmation cards and I
used canvas so this is what they look
like this is my first pin I literally
just took a few of my cards and I put it
onto here just added in some text I've
put in positive printable affirmation
cards for kids and then I created
another board and I just designed
another pin and I honestly just got a
lot of inspiration from just looking up
other people's pins and seeing what I
can't take inspiration from that I have
a whole canva tutorials playlist I will
link that in the cards for you if you
want to take a look at that if you've
never used canva before and I have a
video on how to create pens that you can
also check out I will link that down
below for you but the other thing
Pinterest always recommends is to create
fresh pins which means pins that they've
never seen before and all three of these
are very different from each other so
that's why I like to bulk create my pins
I guess and try to make them unique from
each other basically I just went into to
share over here and then I downloaded
them as JPEG files if you do have the
pro account you can increase the quality
if you like and then just download them
as JPEG files if you would like a whole
new tutorial on how I created these pins
let me know in the comments below but
like I mentioned you can check out the
tutorial I have on my channel as well
alright so let's upload these pins I'm
going to just press this plus sign right
over here because I'm going to upload
all three pins at once so you'll
actually see how I do this in real time
so if I just scroll down you'll see that
I have now three spots where I can
upload all three and of course you can
do way more at once you can do 10 to 20
pins if you want to kind of just create
all of them at once but I'm just going
to do three pins in this tutorial so I'm
going to click right over here and I'm
going to select the first pin I'm just
going to hit update changes because I'm
not making any changes to this pin here
and then I'm going to add a title so
this is why I love having the
spreadsheet that I have created I have
you can see at the bottom here I've got
a tab for pins and a tab for board words
this is just how I like to organize all
of my product pins and the keywords for
each I actually have a master
spreadsheet but I didn't want to
overwhelm you with what that looks like
so I just want to show you kind of how I
break it all down here you'll notice
similar to the boards tab I have a
column 4 product so this is affirmation
cards for kids and then I will do
research for the keywords for that
specific product that's what these three
columns are and then I have pin titles
and you'll notice I have three pin
titles and three pin descriptions for
the same product the reason I like to
cycle through these is because Pinterest
actually likes to see different titles
and descriptions so you don't want to
just keep copying and pasting the same
title same description you could get
flagged for spam they might think you're
a robot so it's just nice to kind of
cycle through I'll usually have maybe
three to five different descriptions for
um the same product so let's go ahead
and copy the first title go back right
over here and paste it into here
positive affirmations for kids then I'm
going to put in my description and I'm
just going to highlight this one once
again feel free to pause this screenshot
kind of how I like to put this together
similar to the board description I like
to naturally include relevant keywords
within this description so I'm going to
copy this right into here you can add in
some alt text here which will be read
out loud by screen readers and then
finally you want to add the destination
link this is really really important
this is actually going to make your PIN
Rich which means if I change anything in
my Etsy listing then it will change
within the pin like the price or
something like that so I'm going to go
to my Etsy listing and I'm going to copy
the link and paste it into here now I
can either publish immediately or I can
publish at a later date I'm just going
to keep it at publish immediately now
the last thing that I want to do here is
actually pick the board that I want this
to be pinned to so you'll recall the
board I created was the self-love tips
I'm just going to select self-love tips
right over here and when I click publish
it will automatically pin to my new
board and then I'm going to follow the
exact same process for the next two pins
right over here
just to show you what my board looks
like now I'm going to go into self-love
tips my new board and these are the
three pins that I have just published so
if I click on the pin you'll see that
the Etsy link is right here so anybody
that is searching for keywords that I
have potentially included in here they
might find my pin and then they can
click on the pin they'll be directed to
my cards where they can decide if they
want to purchase or not so you can see
how Pinterest is an incredible traffic
source for your Etsy Shop finally we're
gonna get into keywords now how do you
actually find all of these keywords to
put in your board and pin titles and
your board and pin descriptions so
there's a few ways as you saw in my
spreadsheet the first way and I put it
in here is search bar now I'm gonna go
to Pinterest right over here and then
I'm just going to go to the search bar
and start typing in relevant keywords
within the products that I offer so I
can start typing in like self-love
positive affirmations the things like
that and just see what Pinterest is
going to populate for me so let's start
with positive so I'm seeing already
positive quotes for life that's a key
word so these keywords that Pinterest is
populating these are actually keywords
that people are searching for right now
which means I have a chance at ranking
with these keywords so that's one that I
could copy and paste into my spreadsheet
so right now I'm just doing research um
so let's see positive affirmations if I
type in positive affirmations I'm seeing
positive affirmations for kids positive
affirmations for kids printable so
you'll see all of that here these are
great keywords already so if I take it a
step further and I go positive
affirmations for kids classroom that's
pretty cute I really like that maybe
teachers are looking for positive
affirmations to put in their classrooms
so those are already ideas I can put
that in there so let's try now self-love
I'm seeing self-love quote self-love
affirmation quotes so you can see that
this is a cycle you just want to start
thinking of some words that people could
be searching for to find your product
pins so even if I try maybe mindfulness
mindfulness meditation mindfulness for
kids okay so that's the search bar
feature and you'll see right here I've
gotten positive affirmations for kids
kids positive affirmations printable
daily affirmations for kids so these are
ones that I found through my research
and of course I can add in way more
um as I think of completely different
words that could also describe my
product then related searches so what
I'm actually going to do is I'm going to
type in positive affirmations for kids
and press enter so if I start scrolling
down I'm going to see a bunch of pins I
can actually do my research right now
and just kind of get inspiration on how
people are creating their pins for
similar products but what I am looking
for is these bubbles right over here so
under related searches all of these
bubbles are similar keyword phrases that
users are actually typing in so daily
affirmative patients for kids that's a
good one kids affirmations free
printable I wouldn't put in free but I
would put in probably kids affirmation
principal kids affirmations for school
positive self affirmation so these are
really really good and then if I click
on one of these I can do the research
again for this specific keyword phrase
and look for those related searches
again so this again becomes a cycle and
I can find endless keyword phrases that
I can add in to my spreadsheet so you'll
see that's what related searches are and
these are the keyword phrases that I
found through this method now finally
this is actually my favorite one it's
the ads campaign keywords so this is the
third and final way I like to find
relevant keywords what we're going to do
is go to the top right here into ads and
we're going to click on create campaign
now we're not actually creating an ad
we're just trying to get to a certain
feature where we can do some more
research so I'm just going to hit create
new and I'm just going to go to Brand
awareness under campaign objective
really doesn't matter to be honest and
then let's just hit continue then under
targeting details let's go to find new
customers and you'll see a section here
for interests and keywords let's just
click this drop down arrow and you'll
see right here enable interests and
keywords it might not be checked off for
you by default so just click on that and
then click on ADD keywords now this is
where we are going to type in once again
a keyword that we think people are going
to be searching for and then Pinterest
will populate more keywords that are
related to that so if I type in positive
affirmations and hit enter it's not only
going to give me the keywords that are
relevant but it's also giving me the
monthly searches which is pretty amazing
it tells me how popular and high on
demand these searches are so this one is
two million to three million 500k to 1
million and what I like to do is
actually diversify the monthly searches
because you might be tempted to only add
in the ones that have the higher monthly
search churches but typically those
keywords are more competitive so I'll
add in some of the high monthly searches
but also I'll scroll all the way down as
well to see the ones that are up to
maybe 10K and see if they're also
relevant like self-motivation quotes
that's a good one positive morning
quotes and again just kind of like
diversify and making sure that they're
all relevant to my product pin so that's
what you'll see under ads campaign so if
I do another one let's say I type in
self love and just see what shows up
here I'm seeing self-love Journal now
that's not relevant to the positive
affirmation cards that I'm making here
but it could also be inspiration for
another product I could create later so
self-love Journal that's pretty good
self-love quotes motivational monthly
searches between 500k to 1 million
that's a pretty good one what's great is
I can actually hit this plus sign right
here and then it will just kind of add
to this list of keywords that I can
actually just copy and paste into my
spreadsheet after so self-love quotes
affirmations that's a good keyword and
you'll see it'll just keep copy relating
on the left hand side here so that's
under ads campaign then after I've
compiled many keywords for this product
that's when I kind of decide what I want
my pin title to be and what I want my
pin descriptions to be hopefully that
all made sense let me know if you have
any questions on keywords in the
comments below if you're wondering how
many pins you should be posting every
single day when you're first starting
out I recommend about 10 pins a day
don't panic I know that sounds like a
lot but keep in mind that at least 50
percent of these pins can be from other
people that you're sharing so maybe
share four to five of your own pins
every day and then pin from other
people's accounts then after a couple of
months of using Pinterest you can slow
it down a little bit because when you
start to gain momentum other Pinterest
users are going to find your pins and
they're going to repin it to their
accounts therefore exposing your pins to
their audiences as well so you can see
how this becomes a Snowball Effect give
this video a like if it was helpful and
once again let me know in the comments
if you would like me to elaborate on
anything else in a future video you can
head over to this video next where I
show you how to create pins using canva
and I'll see you there