so let's talk about selling your product
to target stores target is one of the
most massive discount stores on the
planet they have over eighteen hundred
and fifty stores they're responsible for
currently and their stores are huge they
have over 135 square feet per store on
average sometimes larger if they have
super targets and so forth and basically
the reason why people love working with
Target is because they buy so many
different products right and they sell
so many different types of products they
sell bedding they say to sell toys they
sell food and some of the stores they
sell everything from accessories and
jewelry you name it they sell that
product so one of the things that I can
tell you about Target working with them
is that because they are have a large
space and they have a lot of room to put
products in that means they actually
have the ability to test a lot more
products because of the fact that they
have these large spaces when you're
dealing with retailers like G and C they
have very very small stores so their
stores are limited so they can't put
that many products in there and so
they're really really difficult to you
know get your product in there and so
forth because someone really has to go
to bring another product in and so forth
but what Target they have larger stores
they have more opportunities and their
varietal and the types of products that
they have so one reason you want to sell
to them and one thing to think about is
the fact that you know even if you're
selling a consumer electronics product
definitely want to consider a retailers
like Target because they have room for
growth and expansion and so forth
another thing I can say about Target is
that they are kind of finicky in that
they basically just changed their way of
working before you actually had a phone
number that you call a buyer and so
forth and it was not that difficult to
reach out to them like most other
retailers you know if you wanted to
reach out to them one way you can do it
is you could send them an email or you
can call them and so forth and say very
specific things and get them interested
in your product but Target they actually
shut it down so you can't call them
anymore
and so like they literally just send
used to some voicemail so it's a little
trickier to work with Target
and they probably did that on purpose
they're probably getting inundated with
lots of people reaching out to them and
so forth doesn't mean that you can't get
into that stores it just means it's very
unique to Target in that they're not
actually being easily presentable and so
forth to suppliers that does not mean
that I think you should go and pitch
your product to them through their
vendor websites I have other ways of
teaching how to get into stores and so
forth but please note you know targets a
little bit trickier to sell to only
because they cut out a lot of the
communication that other retailers have
available to you now one good thing
about Target or there's very many things
is that they don't usually typically
just buy one product they give you a
little section of the store something
for all product types and categories but
a lot of times like say you want to sell
jewelry to them they wouldn't just give
you buy a few pieces from you they
typically give you a nice little section
and so they put that product into a
store so the cool thing about Target is
that they ultimately enable you to sell
several products of them and if you can
think about the math you know if they
buy ten twenty thirty pieces of your
product per store at you know something
that's pretty small amount but just
imagine they just buy that much and they
have eighteen hundred and fifty stores
currently that's tremendous buying power
so that's really really exciting for you
if you do ever get a deal with Target
please note that they'll probably test
your product and their top-selling
stores and so if you do actually work
with them just note that they'll always
test your product out they're not gonna
buy massive massive products on day one
but they will eventually buy large
aren't larger quantities from you once
they know that product converts and so
forth so all retailers basically will
usually start with a smaller test to
make sure the product converts in their
smaller stores and then they ultimately
move into getting reorders from you and
that's where the big money's are at and
that's when they buy the larger quantity
so they're never they usually don't
typically buy products for all eighteen
hundred stores on day one but you know
it depends on the product and how much
they believe it and so forth but most
the time they'll start a little bit
smaller so you don't need to panic there
anyways those are some reasons and
things to think about selling to Target
stores it's a tremendous opportunity for
you in your business if you want to
learn
exactly how to approach pitch and sell
target and any other changed or retailer
similar to them take a look at our
website retail MBA comm that's retail
EMA calm
we actually have systems and processes
in place that we've put together in
order to help people expedite the
process of getting their products in the
stores we have free content we have
training systems we have live events we
have retail matchmaking services
although we try and educate you first on
the preparation process of selling to
retailers like Target because it could
be so invaluable to your success to know
what you're doing before you even start
working with reps and distributors and
so forth because you want to set
yourself up for success for the long run
so we find that training and educating
you first and then teaching you the
strategies to get into retailers in the
shortest period of time is the way that
people have made many many millions of
dollars with our systems and programs if
you want to learn more take a look at
retailing we calm otherwise I'll please
be on the lookout for the next video we
create on selling to retailers karen
watzmann retail MBA we would love your
feedback thanks so much
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