How to sell products to world market
How To Easily Sell Worldwide on Shopify (No Apps!) | Shopify Markets
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in their recent wave of updates shopify
just made it very easy for all
e-commerce brand owners to actually sell
in different markets different countries
in different currencies and collect the
right taxes from these people
automatically before there used to be
something available with shopify plus or
with other apps again that you could add
to your shopify store but now that is
natively included in your regular
shopify plan so in today's video i want
to share with you how you can set up
shopify markets to sell in more than one
country or just split within regions
within the world and have more than one
currencies automatically switch based on
who views your website and where they're
from
let's start talking about the update
itself so what's new why did it come
around you know what's actually included
inside of that so in their editions
update they released you know at the
beginning of the summer actually more
towards the end of june this is
basically the new sort of feature that
they call shopify markets but they say
right here is that simplifies
international selling by helping you
reach new geographic regions and
optimizing your business to drive global
sales so that said what they say right
here the top three points for you to
remember is that you can have different
prices and you know different domains by
different markets you can sell in each
markets local currency meaning that if
you sell in the uk you can sell in
pounds if you sell in the u.s you can
sell us dollars if you sell in canada
you can sell in canadian dollars and
language which is very important that
you can actually automatically translate
your website based on these different
markets around the world but the last
thing which is also pretty important is
that if you're a brand selling
internationally something that is
sometimes very inconvenient for the
clients is that they order from your
website and then once they get the
product it'll actually be stuck at
custom and then they'll have to pay
duties or import taxes and then it just
kind of get very annoying for your
customers whereas you can actually
include that yourself in the pricing on
your app so basically if you play with
your tool right here and i'm actually
going to show it to you in a real life
shopify dashboard in just a second but
you can actually choose basically they
give you examples of markets right here
so for example let's click uk and then
you can actually click you know you can
actually see it right here you can have
a different domain extension for that
market and you know you can make sure
that you have a different language and
you can kind of see it here at the top
basically it kind of shows you these
other options if i picked germany as an
example i would see the same product but
in a different language or i would say
the same product with a dot d e right in
the us it would probably be a you know
the same website but just with a
different extension japan you know
pretty much the same thing a different
sub domain right here so now let me show
it to you in action so as you can see
from that website right here their
primary market is the us they also have
another market that is set up which is
basically international so you can kind
of see what sales come from that market
versus what sales comes from the other
market so once you click manage on a
certain market it tells you right here
domains and languages as you can see
right here you can see the us at the end
of that client's domain which is their
domain variation for the u.s market it's
in english then what is the currency in
pricing which is u.s dollars duties and
import taxes which you can also manage
by itself right here basically not
collecting any duties or import taxes
shipping zones that you can also have
based on that you know those are
actually more general store settings and
you can also see the performance from
that specific market share which is very
good because now you can actually split
your market shares on a shopify meaning
that if you have more than one markets
set up in the back end of your store you
can actually see and do reports on how
many sales come from each market you can
go by world region so you can actually
go by continent right north america or
europe but you could also go by actual
countries like canada versus the us as
an example if you want to add a market
it's simple you just go back here to
markets then you go to add a market in
the top right you give it a name right
here so let's say i just go um i don't
know europe and what i can do from there
is add countries or region so right here
as you can see you have either countries
or the continent so what i could do is
let's say rights i could go down to
europe and simply select it as a whole
and then click done and then it would
actually add them to that specific
market which i'm not going to do right
now because i don't want to mess up this
client's store and then once you
actually do that again it's very simple
it's pretty straightforward you simply
click the language that you want to
translate the store into then you pick
whatever the currency that you want and
then you pick if there's any duties or
taxes so it gives you these three tabs
for you to actually go into and just
modify right on the store so whenever
you click on the domain it's very simple
it actually gives you three options do
you want to use the primary domain only
or you want to use a domain at a sub
domain or a subfolder right just again
we saw it earlier if you come back here
they showed you all the the examples
that is a subdomain right here because
it starts before the domain so
jp.shop.com if you actually switch to
germany then it's actually the extension
at the end so basically instead of being
a dot com it's a dot d e so you can also
use that which is would be a different
domain right here right so if you go to
your examples that would actually be a
different domain or subdomain that you
would pick right there and if you
actually click that right here en
gb or en
us that is actually a folder for that
domain so those are again some of the
different examples that you can use what
i'm showing you here as an example is
the fact that that client actually uses
a different
domain per store they have different
shopify stores set up which again makes
everything pretty complicated but they
could now consolidate all of their
different markets all of the different
stores into a single shopify store which
is just split between different markets
what that allows e-commerce brands to do
now is to have again it's mainly on the
advertising side of things you can keep
everything inside a single pixel so you
can have one shopify store then you keep
one single business manager one single
pixel inside of there and allows you to
have all the data at the same place
which is good because the more pixels
you have the more your data is a little
bit scattered and we've had cases where
look we had a domain per country which
can work and to some extent but having
everything under the same pixel it helps
the advertising platforms learn a little
better about your brand so you can kind
of consolidate everything right here
from the ad platform side of things to
the back end of your shopify store and
also to your inventory because splitting
your inventory across
different shopify stores can be a bit of
a logistical hassle for you to make sure
that you're not
actually having you know some doubles on
both that you're not also so basically
you have to allocate a portion of your
inventory to specific shopify backend
whereas now with markets you can
basically have
everything within the same back end and
they're all linked together so if
somebody tries to buy the us in the uk
at the same time you only got one left
well the first person wins they won't be
able to buy the same time like we could
probably do so with two shopify backends
if you have not allocated inventory the
right way so again this is a great
change for anybody using shopify anybody
currently running ads because it will
simplify your setup of pixels and just
your overall logistical aspect of the
back end of the pos shopify as well as
the connection with any ad platform now
if you're an ecommerce banner store
owner making at least 20 to 30 000 a
month with your brand i'll make sure to
click on the first link in the
description down below we're getting a
very short demo call with our team so on
that call we'll take a look at your
brand and see if you're a good fit for
one of our e-commerce marketing programs
like our tick tock specific program or
our omni channel marketing program if
that's the case we'll help you with
skill if not worst comes to worst we'll
just leave you with the free action plan
to implement on your own so on that note
make sure you check out other videos on
the channel for some more useful
ecommerce marketing tips and i'll see
you guys in the next video peace
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