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How to Effectively Market and Sell to the Military (10 April 2017)

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the Department of Defense is the United

States single largest buyer of products

and services the military buys just

about every category of commodity and

service available

by law at least 23% of the Department of

Defense's contract funding must be set

aside specifically for small businesses

marketing and selling to the government

and especially to the military is a

specialized activity in order to do

business with the Department of Defense

you need to know how to properly market

and sell to the military there are three

essential things you must learn and

become proficient with before you can

effectively market and sell to the

military first you must learn the

process for quickly identifying which

bases and military organizations need

and use the type of products and

services your company provides once you

have this information focus your efforts

at these bases and organizations there

are legal constraints upon how companies

and individuals can market to and engage

with government personnel and decision

makers at military bases and defense

organizations you need to know how to

correctly use these authorized marketing

activities to approach military

decision-makers there are basically six

ways you can sell your products and

services to the Department of Defense

you need to identify which of these

selling procedures are most appropriate

to your company you will use these

procedures for conducting future

transactions with the military a word of

caution however there are specific types

of marketing and selling activities that

are prohibited by the Department of

Defense know what they are and don't use

them do you need help with effectively

marketing and selling to the military

to help you gain familiarity and

proficiency with marketing and selling

to the military the Defense Studies

Institute has published the guidebook

how to effectively market and sell to

the Department of Defense and military

bases this guidebook is easy to read and

understand thousands of small businesses

across the United States are

successfully using these guidebooks this

is the best and most comprehensive

military marketing and selling guidebook

available anywhere if you're serious

about doing business with the Department

of Defense then you need this guidebook

you'll find this guidebook and other

government contracting guide books at

our website ww-why invite you to take a

few minutes to download some of our many

helpful guide books

you