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Why Tesco Failed In The United States

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When you think about London, the obvious landmarks come to mind:

Big Ben, Buckingham Palace and the Tower Bridge

But there is an unofficial staple in the UK. They extends. Well beyond the country:

Tesco.

It's the largest retailer in the UK with over 3,400 stores.

The brand has been met with success abroad in Europe and Asia

with international operation profits of over half a billion dollars in 2018.

There are more than 6,500 stores worldwide, but there's one place at the UK retailer just didn't take off:

the United States

Tesco announced its U.S. Expansion in 2006.

And at the time, Tesco was the third biggest retailer on the planet.

But the brand just didn't click with Americans.

Tesco left the U.S. in 2013 when it sold off its remaining stores to Yucaipa companies.

To understand why Tesco failed in the U.S.,

let's go back to the company start.

Tesco got its start in 1919 when Jack Cohen began selling surplus groceries from a stall in London's East End.

The first official Tesco store opened ten years later with the idea of bringing affordable foods to the people of Great Britain.

In the 1930s and 1940s, Tesco expanded across London and the suburbs.

Tesco went public on the London Stock Exchange in 1947 and in the 1950s, they opened its first supermarket.

Starting in the 1990s, Tesco set its sights on global expansion.

Tesco had stores in the Czech Republic, Poland, Ireland, Thailand, Malaysia and India.


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