[Music]
hey everyone this is Karen Waxman
founder of retail MBA and today I want
to talk about the number one thing
buyers want you to know about selling
into their stores so if you have a great
product that you think would be perfect
for Walmart or Macy's Home Depot Kroger
grocery stores Bed Bath & Beyond or
whatever it is for you this information
about the number one thing that buyers
care about will support you in thinking
through the process of using retail
chains as a distribution strategy so if
you want to get your products in these
stores these are very important pieces
of information that you need in order to
ensure success so what's the number one
thing that buyers care about or wants
you to know about when selling into
their stores that is that they are not
responsible for your product you are so
what does that mean well most people
think that if they get a product into a
retail chain like Bed Bath and Beyond or
whatever once they get a purchase order
they're good to go and the buyers will
manage everything and everybody will be
happy well that's not really how it
works with retail chains what actually
happens is the buyer will give you a
shot they'll test out some of your
products and put it in their stores and
you know at that point you know they'll
see if the product sells and if it
doesn't they'll move on or if it does
sell they're gonna stay and they're
gonna continue to work with you
but more specifically what they don't
want to deal with is making sure that
you know your product got there on time
that your packaging was correct that it
didn't get squished and in delivery and
that if you put your products say on a
clip strip which is one of those plastic
you know strips that has a bunch of your
products on it that if it was delivered
to stores that you know the product was
placed in the correct way or not because
sometimes these buyers get so busy
they're not paying attention to your
product and so forth and or if you go to
stores and you see that your products
placed in the wrong section of the store
by accident doesn't always happen but
sometimes it does
you know the buyers are going to expect
that you handle it a lot of times
they're too busy or they don't even
respond or whatever and it's like you
had that one shot to get that product in
stores and so you just want to make sure
that you know things are managed and so
forth
these retail chains you know have a lot
of systems in place to have you review
the products in a real time to see
whether or not the product sells or not
and so they're expecting that you're
looking at the systems making sure that
the products selling if it's not selling
if something looks strange that they
want you to be all over it looking at it
you know seeing what's going on there
and then ultimately if that product is
not selling you need to get into those
stores to see what's going on now it
might freak you out and some of you
might say oh that I'm not going after
retail chains I'm telling you this not
to freak you're anything but to help you
think about the process of the buyers
giving you a shot these could be
millions of dollars for you in your
business so whatever put it aside learn
what you need to know in advance so that
when these things come up you're not
going to be freaked out right so that's
just the point of sharing this stuff
with you it's really just to support you
and helping you and letting you know
that all of this stuff is totally learn
about and manageable and it is a lot
easier than you think and you can avoid
a lot of these headaches a lot of these
issues in advance before you even deal
with retail chains so if you want to
learn exactly how to reach out to retail
chains what to say to them to get them
to buy how to ensure that that this is
taken care of that your product will be
managed correctly so that the product
sells and everything converts then you
definitely want to learn more and we do
amazing events quarterly called retail
MBA live you can take a look at the link
below retail MBA live.com is the website
and essentially it's a one-day event we
power through exactly how to get your
products and stores we help you create
your pitch finesse the buyers to make
sure that they're interested in your
product to ultimately buy from you we
explain to you exactly what's gonna
happen you in stores how to manage
issues expectations how to make sure
that you do all this stuff in a very
affordable and cost-effective ways you
can do this the hard way and get into
retail chains and then you know go
through all these nightmares or you can
learn it in advance and then just have
somebody walk you through it and
ultimately just zip through and get your
products in stores and hopefully make as
much money as physically possible and
that's why I do these things by the way
these live events I usually partner up
with retail chains so that you can have
product reviews and so forth so we're
really trying to you know
help you in every way possible to make
money with retail shades anyways I hope
this provided value for you again please
take a look at a link below for retail
NBA Live otherwise please be on the
lookout for the additional videos that
we create on selling retail chains
thanks so much
you