hello everybody this is Andrea again
from launch grow joy calm and in today's
video I want to show you how to get your
product into stores most specifically
we're gonna focus on how to find contact
information for retail buyers superfast
I think you're gonna love this video so
you're definitely in the right place if
you're thinking of selling your products
into stores or if you are already
selling to stores and you want to expand
the number of stores that you want to
sell your products you basically to grow
your business so we're gonna talk about
the different ways to find retail store
buyers and more importantly I'm just
gonna kind of quickly show you all of
these different ways I'm sure I've left
some out but then at the end we're gonna
talk about how to actually find contact
information for all of these retail
buyers when you are doing direct
outreach and make sure to stay until the
end because I'm gonna share with you a
tool an online tool that helps you find
contact information fast so let's talk
about trade shows this is one of the I
guess the oldest ways or the most
established ways to get your products
into stores so basically what you do is
you exhibit at a trade show it costs a
lot of money anywhere from I would say a
few hundred dollars to upwards of ten
thousand dollars or more and I
definitely did this I did the New York
now show which used to be the near which
used to be called the near gift show and
I did a lot of other trade shows as well
now the reason many people do this is
because they have thousands and
thousands of buyers that will come by
their booth and hopefully discover their
product and place order so this is
definitely a good way to do it
but again it costs a lot of money and
also a lot of your time as well the next
thing you can do is go to industry shows
so these are similar to trade shows
except they are organized by different
industry association so this is one that
I also did this is from the
international spa Association and the
reason I decided to attend this trade
show is because I was selling my
into a lot of spas at the time and I
actually wanted to increase the number
of spas that I was selling to so this is
definitely a great way for me to do that
another thing that you can do is to have
your products in two showrooms so
usually the way showrooms work if you're
not familiar with them is that every
well not every but a lot of the gift
Mart so for example the Atlantic gift
mark the Las Vegas gift Mart the gift
Mart's that have temper or sorry that
have permanent locations often will also
have showrooms so basically what happens
is when buyers are interested in adding
new products to their store they go
visit these showrooms and they place
orders this is very similar to a
tradeshow except the showrooms are
around year round and they are staffed
by sales reps which brings me to the
next point so sales reps is another way
to get your products into stores and I
also did this with my product business
as well and there are independent sales
reps which work outside of the showrooms
that I talked about here and then there
are also sales reps that works within
that showroom so you can either go to a
showroom to try to find a sales rep or
you can use a tool like rep hunter there
is there are quite a few I think another
one is great rep I'm actually gonna link
an article below this video where I
talked about different ways to find
sales rep so this is where basically
sales reps which are people they go
around they oftentimes will travel to
all of the stories that they have
accounts with and they will take your
product and introduce it to the store
owner so it's kind of like a feel team
where you have a sales rep team and they
go out and represent your products to
all these stores that they already have
established relationships with another
way to get your products into stores is
to get signed up with distributors and I
also did this when I had my t-shirt
business now there are these are very
common in the food business
so if you have a food product this would
be a great way to go
actually a lot of retailers will only
work with distributors but the thing
with distributors and showrooms and
sales reps is that they take a
percentage of your sales so that's
something that you're gonna have to
build into your price but basically um
you can find there's a lot of local
distributors there are nationwide
distributors with local branch these are
a little more difficult to get into
because usually the waste um I guess the
way retailers get into the or the way
manufacturers I should say get into
these distributors is because the retail
stores actually requests them to be
added to the distributor so that's
exactly what happened with my t-shirt
business so I was actually I had my
t-shirt in Whole Foods and Whole Foods
was working with a distributor so they
called the distributor
they said hey we want to carry these
t-shirts into Whole Foods can you get
them on board so the distributor called
me and they said hey you know we have
some orders from Whole Foods can you get
signed up with us so that is how I
signed up with a distributor but you can
approach them but oftentimes they will
approach you if a store requests for
your products to be added because that
is the only way that they actually
purchase products there are also
wholesale marketplaces so these are
places or websites where you can go
online this is an example it's called
tundra there are a few others I also did
an article on this I'm gonna link that
in the show notes below but basically
what you do is you sign up with these
online marketplaces and add Pro you know
add photos of your products and
descriptions add your buying terms and
your shipping terms and your order forms
and then retailers are already signed up
with these and they can search for your
products and place an order directly
online so this is a great way to get
seen a great way to get discovered by
other retail stores as well I know many
members in the launch group launch grow
joy community belong to some of these
wholesale marketplaces and I actually
have experience with this as well the
wholesale marketplace that I
used to use is no longer around
otherwise I would share it with you they
went out of business I believe but yeah
there's many more that are popping up on
a regular basis that depending on the
types of product you sell some of them
focus specifically on food others focus
on fashion others do gift items or home
decor others do handmade like for
example I'd say used to have a handmade
wholesale marketplace they no longer
have it but it's something that they
used to do as well so this is another
way that you can get your product into
stores and the last way them I guess the
the main weight that I wanted to talk to
you about today is the direct outreach
and this is actually how I was able to
get my product and to most of the
retailers that I ended up selling my
products to and I was able to get them
into over 300 stores and this was the
most effective way that hi that I found
in terms of getting my products into
stores so basically the way the process
works is that your research buyers in
your niche you find their contact
information you send them an intro email
you follow-up if they don't get back to
you and then you get a new retail
account hopefully so as you can imagine
this is a very time-consuming process of
what I did when I first reached out was
that I ended up searching a directory so
I knew that I wanted my products to be
in yoga studios so I did the logical
thing which was to go to Yoga Journal
magazine and look at their directory of
yoga studios and you I typed in the city
that I wanted to get my products and to
I did a search and then at that time
they used to give you the email address
of the yoga studio owner now they look
they no longer do that you have to
contact them through the form and I
think because of spam and because of a
lot of unsolicited emails a lot of these
directories now no longer share email
addresses so you can find the name of
the studio
the owner their website their social
media but oftentimes you will not find
the email address which is what you need
in order to get your products featured
in their stores
another way you can do this is to use
LinkedIn so I use the LinkedIn search
feature and let's say I wanted to get my
product into QVC so i typed in buyer and
QVC as you can see there are twenty over
twenty four hundred results now that
doesn't mean there are over twenty four
hundred buyers at QVC some of these are
former buyers but basically what you do
here is you would click connect you
connect with them and if they accept
your request then you can forget their
email address directly through linked
and you'll be able to see their so this
is another way that you can get their
contact information but the way that I
wanted to share with you today and I am
so excited about this tool it's called
marketer magic and I wanna switch
screens here for a second because I want
to show you exactly how you can use
marketer magic to get your products into
more stores and to find contact
information for thousands and thousands
of retailers across the USA now at the
time of the recording of this video this
only applies to USA based businesses but
who knows maybe they will expand this in
the future so let me switch screens and
I will take you inside marketer magic so
I can show you exactly how to find the
contact information that you need okay
so here is what's gonna happen once you
go inside market or magic now I've put
my affiliate link below so if you do
want to sign up make sure to use my
affiliate link you'll get again a one
week free trial and then you can sign up
if you feel like this is a great option
for you so you're gonna go into market
or magic then go into the many leads
feature and then you're gonna click on
create your new campaign so let's say
you want let's say you are based in I
don't know let's say Chicago and you
want to get your products into stores in
Chicago so let me just um and here sorry
um here is I'm just so excited about
this tool but here is where you can find
the different types of businesses that
you you can reach out to and you can
find their contact information so I'm
going to UM to show you kind of the
different options that you can get but
let's say you wanted to get your
products in auto repair shops or
acupuncture clinics there are many
different ones bakeries bars beauty
salons breweries cafes again car
dealerships chiropractors and I want to
type in a couple of different letters
here so you can kind of see the kind of
products or the kind of stores that you
can get into here gyms let's see um
martial artists places the one that I
was most excited about was yoga studios
because that is where I got my products
into and I think this tool would have
saved me a lot of time now I do want to
say so things like book stores um those
are not available and here gift shops
are not available in here
women's boutiques are not available um
boutiques again not available in here so
they don't have everything every
category available yet but they do have
enough where I feel like you are
definitely going to find retail stores
for your business for me yoga studio was
the one that I was the most excited
about but let's type in just so you can
get a kind of a better idea so
restaurants are in here salons as I said
um travel agencies if you have a product
for travel agencies I'm gonna type in
just a couple more places here so hair
salons they have gems they have let's
try something with n nursing homes and
nail salons so again you can go ahead
and explore yourself here but let's say
that you wanted to get your products
into yoga studios in Chicago so you
would do your search click on show leads
and it will show you 221 yoga studios
and their contact information in Chicago
so now
if you want to email you can actually
email all of these yoga studios all at
once you can also go to their social
media accounts you have their phone
number you have their email address
their website and so on so what you
would do if you want to email all of
them you would select this here click on
send email and then you type in your
business email address here um
type in the subject line and now it's
going to send to all of these email
addresses but it's going to send as a
BCC so they will not see that all of the
other businesses are getting the email
addresses or I getting emailed as well
then you would type in your subject line
so you can use something like new um new
yoga mats for your boutique that's
something that I might say if I'm
selling yoga mats and then in here you
can type your message so you can say
hello introduce your product and let
them know that your products are
available for wholesale so after you
type in your message you would click
send and I'm not gonna do that now
because I don't want to you know just
send a blank message but you click send
and it also tracks you like it'll track
here
if the email was sent I believe there's
also a feature to see who opened it or
now now I haven't done this yet um I do
plan on using this when I'm ready to
wholesale my my new e-commerce products
that I'm just in the midst of launching
um so type yes actually if you want me
to do this live if you want to see
exactly what I write if you want to see
you know what happens how I do this so
just go ahead and type in yes in the
comments below and let me know if you
want me to do this live at one point
when I have my products ready but um
yeah basically this is how you can email
221 yoga studios in Chicago at one time
so now let's see that you want to do
another search so you maybe you want to
try something else so let's say that you
are based in I don't know Albany New
York
right
let's pick a smaller City and let's say
that you want to get your product into
all the gyms in Albany New York and gyms
is actually another place where I got my
t-shirts and - so let's just see how
many leads they have here it's probably
a lot less ok so this is one says that
it's processing so there's probably not
as many gyms in New York or as there are
yoga studios in Chicago but once this is
done you're gonna see all of the results
here and you can basically do the same
thing you can send them emails you can
follow up with them um oh wow okay so
there are 323 gyms in Albany New York I
underestimated you can also view more at
a time so again you have all of their
email addresses right here so you can
reach out to all of them and each time
you do a search you can actually it'll
save it for you so you have the
different kind of stories you want here
now when you get a free trial you can
only do one of these searches and you
cannot send them an email so I just
wanted to make sure that you know that
if you use the Detroit the seven day
free trial but you can still go ahead
and play around and just see like see
what categories they have available here
to see if it'll be worth it for your
business again I'm really hoping that
they will add bookstores and toy stores
and boutiques and men's shops and all of
that right now they don't have those but
they do have a lot of different things
like let's say you have a food product
and you want to get your products in a
bakery and Columbus um you can do it
here so let's see I'm just curious to
see how many bakeries are in Columbus
Ohio
so again oh just one so um you know as
you can see they don't have you know
some cities have less things I'm sure
there's more bakeries in Columbus Ohio
but this is just and I'm actually glad
we did the search because this is just
how many they have so let's see I'm
actually curious if we go to a bigger
city for bakeries how many you will be
able to find so let's say bakeries
Dallas so ok and this is the last search
that I'm gonna do but I'm just so
excited about this tool so again 766
bakeries in Dallas so if imagine we have
a coffee product or a tea or some sort
of baked goods that he want to sell to
this bakery and even things like
t-shirts that might be a good fit to be
sold in bakeries or
if you want to if you have art let's say
and you design paintings and you want to
do kind of like a showcase of your
paintings and start partnerships with
bakeries in your town this is a great
way to do that so you have to kind of
think big here and think about what
types of stores can I get my products
into so I hope that was really helpful I
really wanted to show you this tool it's
called market or magic make sure you use
my link below this video it's um here
let me go to show you the link just one
second let me switch screens again okay
so here is the link this is again as I
mentioned an affiliate link so this is
the link I want you to go and use to see
if mark your magic is a good fit for you
so go to launch grow joy comm /mm and go
ahead and search to see if the types of
stores you want to sell your products
into are in there you can sign up for a
free 7-day trial I ended up actually
signing up for their month-to-month and
I believe if you sign up for
month-to-month its I would have to
double-check the pricing but I think
it's 47 dollars per month if you sign up
for a year-long subscription this is 37
dollars per month so as you can see even
if you got just one order you would more
than
cover your costs probably for the entire
year so I highly encourage you to go
ahead and use this tool leave a comment
below let me know if you do use it how
you love it and one thing that I did
want to mention is that if you have your
own email tool you can also export the
list and upload it or import it into
your own email provider you don't
necessarily have to go through the
market or magic platform so there's a
lot more cool features that market or
magic has but this is the one that I
wanted to share with you today so if you
found this video helpful make sure to
give it a thumbs up and also subscribe
to this channel because I will be doing
a lot more videos my goal is to get them
out weekly for you but I really want to
show you all of these cool tools that
I'm discovering or tools that I've used
over the last 15 years of running an
online business that I really want to
share with you as well so thank you so
much for watching this video make sure
to subscribe and I look forward to
seeing you in the next video bye
everyone