so I came up with 30 different ways to
promote your clover brand 2020
why because promoting and marketing your
clover brand is one of the most
important things you will have to do in
running your clothing brand but nowadays
a lot of brands overlook this part if
you have a brand stay tuned and find out
30 different ways to promote your
clothing brand the key factor let's go
over a key factor that you'll have to
get an idea of you'll need to set some
business goals when you think of this
you try to be specific and pick a card
out benefit your clothing brand immerse
in a given moment in addition to think
of what you want to achieve with
promotion and marketing well they're
scanning more exposure or creating lower
recurrent customers
some examples include boosting sales by
25% by the end of the year or increasing
your email list by 1 files of people by
the end of the year once you figure out
your goals you need to get your
marketing campaigns towards those goals
this way it becomes much easier to know
which promotion techniques and marketing
campaigns to execute that being said
let's get into how to promote your
clothing brand stay until the end as
there'll be a bonus tip number 1
establish your brand philosophy
fundamentally you need a brand
philosophy you need to have a reason why
you started your brand what's your story
what's your purpose who do you represent
what messages are you trying to spread
across what is your brand identity set a
feeling an aesthetic your brand is
associated with such as luxury happiness
nonconformity etc there are people who
associate with those feelings
who buy from your brand this should be
ideally the first thing to do when you
think and I'll sign your brand if you
don't have a philosophy don't worry
build learn and develop this as you go
you may have to tweet your name branding
or designs a bit of ice worth to effort
once you've established a brand
philosophy is easier to make designs
know how to brand your business and also
speed to customers and gain message
across when promoting and marketing your
clothing brand I'll leave a video below
in the description which goes in-depth
on how to do this number two hold a
giveaway holding and giveaway is a great
way to spread awareness about your brand
and promote it some people have had
incredible results of it and gained
a traffic tip make sure you tell your
customers to share your giveaway around
tip number three have a referral program
offer incentives to customers to refer
your brand to new people
an example of an incentive is to offer a
discount off their next order this way
you have multiple cycles of sales
generating on the other hand you can
also have an affiliate program but
anyone can promote your product and you
can pay them a commission I'll leave a
link below and how you can do this with
a Shopify store number four have a blog
so this option may not be exactly ideal
but hear me out move a blog you had a
chance to tell your brand's philosophy
in addition you can explain your
inspirations behind some of the
collections or products you've dropped
you can also create a gallery or
lookbook of your clothing brand this all
helps with SEO and ranking on Google as
adds to your online presence you can
start a blog for less than four pounds a
month this may increase sooner so you
may capitalize on it while you can
I'll leave a link below to where you can
start your blog in the description
number five is selling multiple websites
in marketplaces get your products known
and widespread marketplaces such as eBay
and Amazon have multiple users active on
it to site daily it's reported that
amazon has 310 million active users
around the world while eBay has 167
million users uses to your advantage and
don't settle with your own website try
to experiment with sites of all sizes
and put more focus on the ones that
bring you the most sales number 6 make
video trailers video is one of the most
engaging pieces of media today
definitely use it to your advantage to
not only showcase your products but also
tune in the details of your product make
sure the video quality is good and well
edited you still want a video to stop
sell an image or lifestyle people want
to be part of that's what a branding is
number seven find a stockist
I know this may seem like a long shot
but it's always worth it there's no harm
in trying and you never know what could
happen
choose a store that you think targets
your audience and shoot your shot I'll
be opening a store on my website for
underground clothing brands soon so if
you're interested make sure you sign up
to my email list below or you can
contact me anywhere
number eight attend events and festivals
let's be honest some of the most fashion
conscious people go to festivals or
events
therefore this makes a great place to
grow your customer base and spread
awareness about your brand
try giving our freebies and business
costs to try to catch as much attention
as you can because there's such a wide
audience to target attending the right
festival event isn't that much of a
problem however if you want higher
conversions and really narrow down
yourself gain or day of your audiences
Russia stars and choose a festival or
event that matches your brand's
aesthetic and style number 9 use
stickers and flyers
Handy's out and place them free letter
boxes and stick them around your local
area you can even do this while we're
traveling out your local area especially
if stickers although it may seem a
little old-school depending on your
brand and your location this can
definitely be worth it be cautious of
any rules in your area regarding this
style promotion and be nice and
enthusiastic when handing out fliers to
people number 10 have top-notch customer
service if your customer service is good
word will go around and what if love is
one of the most powerful ways to promote
your brand clear return policies talk
politely and friendly to customers and
make sure you're patient and prompt who
your customers is requests I know some
of them can be a pain or you may not
have to patients by certainly a key
aspect of her brand Asian over the
number 11 guerrilla marketing this is
also one of the best ways to promote
your brand and also one of my favorite
guerilla marketing involves using
unusual or extraordinary ways to promote
your brand this type of promotion is
good because it surprises audiences and
catches their attention ultimately
erases curiosity or hype around your
brand which also helps you gain a
following here some of the best examples
of guerilla marketing I'll leave a link
below which goes more in depth about
this number 12 heavily rely on
word-of-mouth as stated previously
word-of-mouth can be so powerful and
generate terrific results for clothing
brand this is because style and fashion
is influential your favorite celebrities
wearing certain clothes you've never
seen makes you want to seeing a large
number of people rocking the same brand
makes you want to be part of that group
don't take shame in telling your
customers to support you tell friends
and family also to promote a shower if
your clothing brand you'll be amazed how
word-of-mouth influenced people number
13 create scarcity and exclusivity
have you ever wondered part of the
reason why supreme is so successful is
because they exactly use this tip while
it may not be the only factor it's
definitely a key factor that aids to
their success
supreme I've built up so much hype
around a brand that they all that stuff
sells out so quickly this is more of a
psychological effect people don't like
missing out or losing another example
was 1340 collected from justin Escalona
the only way to enter his website is via
an access code which he gives out to
customers at every launch he does some
obvious ways of creating this is by
creating the limited colors or pieces
you can also press the countdown time on
your website or product photo to
indicate how long a product or offer is
available for number 14
social proof every time the customer
makes a purchase get them to leave a
review of your product gather as many
reviews as you can as a lot of people
read reviews before buying anything you
can use social proof in a form of video
where people are talking good about your
brand or you can reverse customers
wearing your products on social media
pages final based by Cindy Donovan is a
great software you can collect reviews
to help promote your clothing brand it
allows you to collect reviews and get
more leads and also increase conversion
rates with over 20 different tools you
can check out my video on it below
number 15 create the ultimate customer
experience people love to feel important
and good about themselves so create that
feeling when people shop with you this
way it turns them into loyal customers
who make repeat purchases from your
brand here are some examples to execute
this improve your packaging make the
delivery package feel luxurious or
exciting you can even include extras in
the package like Frankie knows discount
offers and hang tags use your customers
name people love hearing their name be
friendly and polite make shopping and
return swift and easy for customers to
navigate through number 16 run holiday
campaigns lots of people look out for
clothes they can wear on special
occasions and holidays can generate lots
of traffic leads attention around your
clothing brand
once you've revealed some products for a
holiday create hype around it a week
before and is promoted for out the week
a good way to maximize sell this extend
this campaign after the holiday to maybe
2 or 3 days longer but no more than a
week this can give customers who've
missed out of second terms are buying a
product obviously you don't have to
launch a product for holidays you can
simply launch the sales office for the
holiday week number 17 former community
get in touch with your audience and
engage don't leave them hanging
especially in the comments over social
media
pages once you form a community you gain
a cult-like following of loyal customers
18 Walmart prospects for your clothing
brand this idea comes from the sales
funnel model this idea comes from the
sales funnel model which I've explained
in depth in another video and an article
sums up when you gain prospect they are
new to your brand and you don't know
anything about it your job is to brand
your clothing brand to them I showed
them where your brand is about an
aesthetic you provide 19 network a
network network network an engage with
others as much as you can build
relationships and learn from others by
also provide value for them this is an
overlooked and under method way of
forming your brand
number 20 magpie or competitors to
elaborate you want to copy your
competitors not literally because that's
just wrong we actually want to do is see
what some of your competitors are doing
and simply do it better find out what
works for them and then also do on your
own by in an improved way look how they
promote dekho everyone sets their
strengths and weaknesses and capitalize
on that so you have the edge over them
21 grow locally one of my favorite
promotion techniques is to promote your
clothing brand locally you want to act
local I think global focusing on
representing your local area over the
town or city can boost your clothing
brands customer base insanely it's why a
lot of artists such as - lots of pop
smoke I like so much because they
represent where they grew up eventually
once you have a strong local presence
you can focus more into global reach 20
to have a strong online presence notice
how I said strong this because you
should already have a social media
presence and if you don't what are you
doing by strong I mean expanding this
presence expanding your social presence
a very smart move would be to create a
tick-tock around your brand with the
intent of going viral it's the hottest
social media app right now so take
advantage other social media apps
including snapchat Twitter and Pinterest
number 23 send your closest semi famous
people or celebrities believe it or not
some of them were closed sent to them
make sure that your design is dope and
the quality is good there's no harm in
trying
imagine what could happen to your brand
if one of them suddenly wore it number
24 build your personal brand a love
clothing brand success today comes from
the fact that people who started a brand
were known for something else or had a
different background from
brand one example was coping it where he
recently launched a martial art for his
multimedia company the lyrical lemonade
think of celebrities youtubers and
influences prove their own merchandise
their fans buy from them because
initially dead a product they want to
represent the Idol or someone they look
up to
other examples include Virgil our blue
can Iijima and Jerry Lorenzo number 25
get feedback and execute on it make sure
you're always getting feedback on your
clothing brand whoever it is from
friends family or customers this will
help immensely and improving your brand
and scaling it so that your brand can go
once you get feedback you can look at
what designs you can do and how you can
promote your upcoming products in the
future always try to improve and learn
from the previous marketing campaigns so
that next time you can maximize results
number 26
soft sell a lifestyle this is probably
the foundation of how to promote your
clothing brand it links to my point
about having a brand philosophy but on
this point I want you to focus more in
selling when you soft sale is like
warming up your audience in getting them
ready to buy a product most people don't
buy impulsively and will need
reassurance and a reason to buy your
product so soft sell it live so that
makes it audience want to be part of it
use the herd instinct to your advantage
number 27
good a small motivator team ground
Cleveland Brown is hard let alone
growing one of your own you want to
build a team of people you can trust are
motivated and they you can rely on you
can try building it on your own by
somewhere down the road you will need
help having multiple people help run
your brand can generate a lot of
different ideas and ways to put my you
can brand you can also hire mentor which
I strongly recommend as they have done
what you want to do you want to make
your decisions based on a long-term
approach when you think long term you
can build your brand better go a bigger
and better customer base
I just sustain your brand for longer and
luckily used underline on the other hand
short term approaches will only bring
you quick and temporary results so it's
better for you to be patient and finger
long term number 29 take good photos of
your products I recommend investing in a
good photographer models or cameras for
this but if you network well or have
friends you can do this you can get away
with this for free some modeling
pictures on Instagram can go far
especially if you're using bikini models
in your products this generates a lot of
attention around your brand making it an
ideal way to promote your cry
and lastly number 30 connect with
bloggers and send them some of your
products you want to make sure that the
audience behind the chosen blog is there
our audience for you and your craven
brand a good place to start is with my
blog or my youtube channel here that's
one of the aims of this platform if you
want me to feature or review your
current on this platform you can contact
me anywhere now for other people who
have stayed behind and watch this video
up to now firstly thank you I appreciate
you let's get to the bonus point that
this might seem a bit cliche and you've
already heard it thousands and millions
of times but you need to have patience
and consistency a brand doesn't grow
overnight
don't focus on too many promotion
techniques at once always try to focus
around maybe two or three always
experiment be creative and try different
ideas if you have any questions about
the tips I've made don't hesitate to
comment or message me be sure to stay in
touch with other platforms on the screen
please like share subscribe see you next
video
take care
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you
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