tick tock is growing fast and it is set
to
dominate this year in 2021 so if i could
give you
one single piece of advice for social
media it would be
this immediately start using tiktok
with relatively little competition on
this platform growing tik tok
is pretty much accessible to everyone
tick tock has become the ultimate way to
grow an audience very fast
and to promote your business in a very
authentic and engaging way
so if you lack the capital to invest in
facebook or instagram ads
then building a following on tick tock
might just be the key to skyrocketing
your sales
i mean just look at the massive impact
that the dreams challenge had on ocean
spray sales right
but the rules for success on tick tock
are a lot different
than any of the other platforms and
that's why in this video you're going to
learn marketing tips and strategies
that are going to help your business go
viral
[Music]
hey guys what's going on my name is
michelle and if you're new welcome to
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be
one step ahead of the competition in the
early days of instagram it was
so much easier to grow and i'm sure i
speak for a lot of us
when i say that i wish that i would have
put in the time
and energy to grow my instagram account
back then
so it almost feels like tick-tock is a
second chance
and growing on tick-tock right now is
much more accessible
so i would urge you to follow these
steps because
who knows this window of opportunity
might not be around forever
so in this video we're going to cover
two things first we're going to talk
about how to use the app
and then i'm going to teach you how you
can make your content go viral
now i have time stamped these two
sections below so if you want to skip
ahead
you can do that um but other than that
let's get into it
what are the benefits of being on tiktok
so
since this platform is pretty new i
think a lot of people are still
struggling or fighting with the idea you
know should they be on tick tock
would they benefit or not and i know for
me in my business
i was definitely a little lazy i already
had instagram i already had facebook to
worry about and i didn't want to worry
about another platform
but it was recommended by a friend and i
decided to try it
and i am so glad that i did so
here are the benefits that you can
expect from being on tick tock
firstly and probably most importantly
you can take advantage of
exponentially fast growth reaching a
massive audience and growing your
following is easier than on any social
media platform
right now so if you're looking to be an
influencer industry expert or a business
owner this is a very great place to
start
tiktok allows you to link out to your
other social media profiles
so if you're looking to grow on
instagram or youtube then tick tock is
going to be that perfect gateway to do
so
and of course expanded reach is going to
lead to more sales so if you have an
e-commerce business or maybe you sell
services then tick-tock is the place to
reach your niche audience
i also find tick-tock pretty liberating
because people come onto the platform
expecting to see content that isn't
overly produced
so that means you can quickly and easily
make videos that aren't
perfect and still be successful
on that same note this is still a really
fun feel-good platform
whereas i feel instagram can be a little
bit flashy
um tick tock is still a place where
people come to be educated
inspired or entertained it's a very
light-hearted place to be
which really does take the pressure off
how does tick-tock work
okay so i'll really quickly glaze over
the interface and how to make content
but if you do want an entire video on
how to use tick tock maybe you're
looking for something
a little more in depth then just make
sure that you're leaving me a comment
in the comment section down below and
that way i'll know to film it
how to set up your profile so first
things first you're going to need to
make your account
you can make an account using your email
your phone number
or a third-party platform like facebook
to change your username
tap the icon in the right bottom corner
it kind of looks like a little person's
body
so you'll hit that and then you'll hit
edit profile
here you can change it to your branded
business name now make sure you're
adding a bio that sums up
who you are as a business so that people
are getting it in two seconds or less
and of course you don't want to forget
to link out to your website
that way if people are interested in
buying your products or services
they have a place to go how to navigate
the app
so now that your profile is ready to go
it is time to understand how people
consume content so the app is divided
into two main feeds the for you feed is
where the algorithm is going to show you
a stream of videos
that it thinks you're gonna like this is
kind of like instagram's explore page
swipe left and you'll find the other
feed which is called
the following feed the following feed
will show you videos from people
you choose to follow on the right hand
side of any video you're going to find
icons to engage so that's going to
include your likes
comments and your shares now this very
last icon
is a spinning record with music notes
and this represents
the song excerpt that the user is
playing in their video
so if you click on it you're going to
see the track's name
artist and the song's popularity
keeping an eye on the popularity is also
going to help you understand
if a certain song is going viral now
i'll explain later why that's important
but here you're also going to see a feed
of other tick tocks that are also using
this song
how to create a tick tock video okay so
now you're ready to share
your own tik tok so first you're going
to tap the plus sign
at the bottom of the screen and before
you start recording you can actually add
a song
so that your video is actually in time
with the music
but otherwise if you just want to film
something in the moment you can skip
ahead
and start recording without a musical
track and then you can add the music
later tick tock has a lot of ar effects
to choose from just tap
effects on the left hand side to browse
them
and a quick tip here it's actually been
speculated that using these effects can
increase your exposure
so be sure to keep that in mind as
you're creating and
lastly and probably the most important
feature here
is the timer so this is going to allow
you to film videos without having to
hold the record button and that's just
going to allow you to be free
do your thing and get creative with your
content
so you can upload videos that have been
recorded outside of the app if that
works better for you
and then you can stitch them together in
the app so if you have footage in your
camera roll and you want to use those
you can definitely just import them and
then trim them
once you're comfortable with tiktok try
using duets so
duets are gonna split the screen so that
you can build on another creator's video
so you can record your own content
alongside the original
and people are really using this feature
to make reaction
or response videos music is at the heart
of tick tock
so picking a popular song can be the
reason why your video goes viral
so to choose a song you're going to hit
add a sound
at the right hand side of the recording
screen here you can browse the most
popular tracks on the platform
here you can also look at the songs
associated with certain challenges on
tick tock
challenges unite the tiktok community
and they can be sponsored by advertisers
so for example abc ran a like an
american idol challenge
on tiktok and people were just showing
off their voices and
singing but most challenges aren't
sponsored though they're actually
created by
tick tock and the community itself so to
browse all of tick tock's current
challenges
you're going to want to tap the
magnifying glass at the bottom
of the home screen and then at the top
of the same menu there's going to be a
search bar which can be used to find
specific creators
sounds or hashtags how to look at your
analytics
okay so once you start sharing your tick
tocks you can check out how many people
have watched them
by looking at the view numbers on your
profiles and then
if you want to look even deeper into
your analytics you're just going to want
to click
the video itself and then you're going
to hit the three little circles and then
you'll hit
analytics here you can see stats like
your average watch time
where people are coming from as well and
then you're also going to want to tap
the notifications icon at the bottom of
your screen
and that's going to be showing you who
has commented or liked your videos
recently okay so that is basically a
super quick rundown of how to use tick
tock
and like i said it's by no means
exhaustive so if you do want something
that is a little more in-depth
just leave me a comment uh in the
comment section below and i'll make sure
to
make that video for you guys so now
let's talk about the eight tips and
tricks
you need to make your content go viral
okay super quick break here um if you're
ready to start driving more sales
then you should definitely think about
leveling up
your marketing you can level up your
marketing just by changing the way that
you're thinking about your store's
marketing funnel so if you want to learn
how to drive more traffic
to your online store then make sure that
you're signing up for the free
marketing 101 webinar i will make sure
to leave a link in the description box
for you guys how to make a video go
viral okay so tip number one is to tell
a story
start your video off with a problem give
clear steps about your journey and then
end it off with a solution
so let's say you sell handmade vegan
shoes
you can start the video by saying you
know at first i thought it was
impossible to make handmade vegan shoes
but i did it and here's how then
you could show some behind-the-scenes
footage and then at the end you would
just
wrap it up all in a neat bow with your
final solution
so if your story is unique or inspiring
you're not only going to grow your tick
tock audience
but you're also going to gain some loyal
followers that are emotionally invested
in the backstory of your brand so if
your aim is to sell products
these types of videos that tell your
brand story will really help you make
sales as well
alright so the next tip that i have for
you guys is to provide a value
so while tick tock trends can be a fun
for a short while
i think eventually viewers are going to
get bored you know there's only so many
times you can watch
the same dance done by different people
so what this means for you as a creator
is you're going to need to provide value
people are coming to the platform either
to be
entertained inspired or informed
so you're going to want to ask yourself
by the end of this video
what did the viewer gain did they laugh
did they learn a new skill
to grow on tick tock you're going to
want to lead with providing value first
and then secondly you'll want to promote
your brand so
going back to our shoe example let's say
you create a video
explaining how you were able to make
your handmade vegan shoes
okay great the heart of the video is
going to be educational though
it's really only at the very end of the
video where you're going to be
fulfilling your own needs as a brand
and take those couple of seconds to plug
in your call to action
so your call to action could be check
out our online store
or it can be you know stay tuned for
this collection to drop
but you're really only taking the last
few seconds of the video
to plug your products the type of
content that we create on instagram is
pretty much just shameless advertising
a video on instagram might just be you
know like a bunch of models
wearing your shoes laughing smiling
kind of like a commercial that you would
see on tv there's no real value there
but that's pretty much normal for
instagram however
that type of content does not really fly
on tick tock
so make sure that you are providing
value and that there is a takeaway for
the viewer
tip number three is use viral sounds so
using trending sounds is extremely
important to get discovered especially
on tick tock so
if you're not using trending sounds
you're gonna be far less likely to be
featured on the for you page
and the for you page is where you're
going to gain most of your followers
so this is extremely important so what
you're going to want to do to find your
viral
sound is you're going to want to click
add song as you're creating your video
then you're going to go under playlist
and then you would look
under the tick tock viral playlist and
if you're creating an explainer video or
content that does
need sound to make sense what you can do
is you can drop the volume
on the added song and then you can raise
your own volume on the original track
and then that way the viewer can you
know hear what you're saying in your
video
um make sense of the video but you're
still getting discovered
for that viral sound that you're using
in your video tip number four
we are just ripping through these okay
so make sure you're hooking people
you're not only going to want to hook
people at the beginning but you'll also
want to hook your audience
every 5 to 10 seconds
this increases your videos average watch
time and
we do care about our average watch time
because if tick tock's main incentive
is to keep people on their app longer
and your content
is hooking people your average watch
time is long
then of course tick tock is going to
reward you with added exposure
now i find that adding captions or words
on your video is going to get people to
stick around longer so when people can
watch your video and then also read
along
they kind of get like glued to your
content it's definitely happened to me
and i'm sure it's happened to you before
as well
so make sure you're adding captions and
words
another great tip is to ask a question
right at the beginning of your video
and then use the rest of your video to
answer it
now this works because people want to
see things through to completion
going back to our shoe example you know
we could start our video asking you know
are vegan leather shoes really more
sustainable than actual leather shoes
now this question works because it's
controversial
and it hits on sustainability which is a
pressing topic
and of course we're asking a question
and using the rest of the video
to give a solution or an answer and the
final
tip for hooking an audience is to make
fast-paced videos
quick jump cuts flashing text and that's
going to continue to
hook people throughout the video all
right tip number five
is find your niche and stick with it
so you'll notice that some of the most
successful tick tockers
are making one type of content and one
type of content
only they recycle content by presenting
it in slightly different ways
and these are the videos that go
completely viral
this is efficient because not only is it
less work for you
um it's also effective so it's really
just like
a complete win-win so for example the
silk labs
makes content around the behind the
scenes of owning a small business
and jenna has videos about how she makes
her products and the growth of her
business over time
so she really found the type of content
that works for her and she continues to
post
that kind of content without deviating
so you might be asking yourself okay
how am i gonna find the type of content
that works for me well if you have
no pre-existing audience then you're
gonna have to experiment a little
until you find the type of content that
really hits
but once you do find that winning type
of content you're going to want to keep
creating you know content exactly like
that
but just different variations so you
might want to post the exact same video
with a different sound
and that's going to reach a completely
different audience sticking to your
niche
is not only important to grow on tick
tock but it's important to reach an
audience that will be aligned with your
brand so if you post something that's
maybe a little bit off brand for you
then sure you might get 100 extra
followers but are those followers really
valuable
if they're not the right audience so
biggest takeaway
is find that niche stick to it
and you'll be successful okay so the
sixth tip is to
close your app as soon as you've posted
now there are theories that are going
around that are saying that you know if
you post a video you should
immediately close your app the reason
for this is because
tick tock actually wants to send you
notifications to
entice you to reopen your app so if you
can hold off long enough and resist the
temptation to open the app again
then this can help your videos go viral
i've noticed that it works for me
but the jury is definitely still out on
this one so try it yourself
um and actually leave me a comment if
this is working for you
leave me a comment i'd be curious to
know tip number seven
is ensure that your videos can be
watched on their
own so on tick tock there's a little bit
less of an emphasis on follower loyalty
so when you log on to youtube uh for
example you can easily watch
every single video that your favorite
youtuber has posted so series content
like
part one part two those are more
appropriate
on youtube but with tick tock it's
definitely much easier to miss videos
even of the people that you follow so
make sure that you're creating videos
that can be watched
alone so take the show seinfeld for
example
let's say i started watching right in
the middle of the season seven
um i could pretty much pick up what's
going on right but if i jumped
into the middle of stranger things or
shit's creek
in the middle i might be a little
confused right so
go for seinfeld type content um that is
just easy to understand
and that they stand alone rather than in
a series
create content assuming that you're
reaching a brand new audience most of
the time
especially when you're just starting out
so tip number eight is watch for shadow
bands
shadow banning is when the bots that
moderate tick tock
detect some sort of a violation of the
use of the app
this is going to result in less exposure
for your account
now tick tock has not yet confirmed that
shadow banning is something that they
actually
do however there's definitely enough of
people that have experienced this or
been affected
by sudden drop in engagement so you
might notice that all of a sudden you're
not getting all the likes or all the
reach or all the comments that you're
used to
and sometimes this can be for no
apparent reason at all
so what i'm saying is keep an eye out
for this now
if this does happen to you just try
deleting the content that you think
might be against violation um also many
actions taken
in a short amount of time like replying
to every single comment
um or liking you know a bunch of videos
that might be flagged as spam behavior
so this could all be contributing to
your shadow ban
and then sometimes you'll just have to
wait it out it might take a couple of
weeks for your account
to be restored back to normal before you
can actually start seeing your regular
engagement come back
all right so in the span of this video
you just learned the basics of using the
tiktok platform
and you learned how to go viral i'm
telling you it does not take a rocket
scientist to go viral
it is so so accessible so doable
so all you really need is the drive to
do it and make sure that you're
following the steps in this video and i
promise you
you're going to gain some real traction
so i know most of you watching
are business owners or maybe you're
wanting to become an online business
owner
now if you're serious about starting an
online business
then shopify has everything that you
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and i will do my best to get back to
each and every one of you um
if you have questions about this video
um or questions about your marketing in
general
um but if you are looking for more
simple and actionable tips to help you
grow your online business
then make sure that you are subscribed
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um we release a new video each week
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so make sure that you're subscribed so
that you don't miss out other than that
thank you so much for watching and i
will see you in the next one bye
[Music]
you