How small businesses can pitch to John Lewis

and I would say it's really important to

be your brand so really live your brand

come and see us wearing your brand or

demonstrating the essence of your brand

in some way I think it's really really

important that you are authentic in your

proposition so we'll really want to

understand the story behind how you've

conceived your product to your

proposition because we want to

understand how we can then translate and

tell that story to the customer so

that's really really important and I

would say the last thing is be creative

in your pitch so we see lots of

different brands and suppliers on a

regular basis and you know i think

really doing something that stands out

but that it's consistent with the brand

values that you're showcasing to us is

very very important