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Why is IKEA so cheap?

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A chair, a book, a fork, or even a tie-dye pillowcase.

Whatever you want, they probably have it.

Although, some assembly is required.

Ikea, the blue and yellow furniture behemoth from Sweden has quickly become a mainstay

in many households.

Through their alternative approach to interior design, which champions cheap prices and a

do-it-yourself attitude, Ikea made roughly 42.7 billion dollars (38.8 billion euros)

in revenue during the 2018 fiscal year.

When you walk through one of Ikea’s maze-like showrooms, however, it’s hard to fathom

how they’re able to make that much money.

But Ikea’s low price points and slick designs are part of the reason why so many customers

continue to flock to their big-box stores.

So, to put it simply, I want to understand why IKEA is so cheap, and in addition to that,

I want to figure out whether their low prices means a weak commitment to mitigating their

environmental impact.

The story of IKEA’s low prices can be tied back to the mindset of its recently deceased

owner: Ingvar Kamprad.

Kamprad was an extremely cost-conscious man.


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