How to sell products to home depot
How to Sell on The Home Depot Marketplace in 2023: Tips for Selling on Homedepot.com 🔶 E-CASH S2•E52
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i mean there is so much money to be made
on home depot marketplace
i'm just flabbergasted nobody's talking
about it so in today's conversation i
want to really clarify things i want to
show you
how to sell in home depot marketplace
and i'm giving you tips for becoming a
successful hometebow.com
vendor don't go anywhere
[Music]
welcome back folks to another edition of
the awesome sweaty kiwi show how are you
today i hope you're all doing fantastic
i'm doing
marvelous if you ever ask me if you are
doing as splendid as i am go grab a cup
of coffee rt
or vodka and let's roll in today's convo
guess what we have a wonderful topic
how do you actually sell on home depot
the marketplace
in other words the online platform and
how do you make money how do you make
hundreds of thousands and even millions
on that platform let's first talk about
the home depot at a glance
and uh incorporated in 1978 the home
depot is a retailer of home improvement
supplies
it's operating nearly 2500 stores
throughout the united states
so the chain sells tools hardware
construction products and home
improvement services
among other goods i mean everybody knows
home depot at least they've been there
at least once in their life right
even if you're not a diy person you you
probably went with a relative
to a home depot store at least i have
and as the largest home improvement
retailer in the united states
home depot has earned average annual
revenue upward of
100 billion dollars in the last five
years you heard it right
100 billion dollars so i want you to be
part of that kachin kachin kaching
try to grab part of it it's very
important now as a seller
at the sale as a seller on the home
depot marketplace you can provide
customers with a wide constellation of
products
everything from appliances bath and
faucets blinds and window treatments
building materials decor and furniture
doors and windows electrical flooring
area rugs the whole nine yards hardware
heating cooling kitchen loaning garden
lightning and ceiling planes
outdoor living paints plumbing storage
and organization tools
you know they're covering the whole
gamut here
what do you need to sell at
homedepot.com think about it it's a
no-brainer folks
it's a no-brainer no matter how good
your product is is going to be difficult
to grow your business without having
major retailers on your side
it's as simple as that one plus one is
equals two
and that's that's the logic we have here
for many manufacturers and online
sellers i mean aka
you and me people who are actually
online entrepreneurs
making it onto big box stores shelves
and websites is the key to seeing your
business dreams realize if you were
trying to make
hundreds of thousands and even millions
seven digit eight digits
revenue you need to get on marketplaces
as big as a walmart marketplace
and home depot you know why because
amazon is saturated it's there
the competition there is just crazy you
know who you can't survive unless you're
really really really
really really really good and you know
that's just what it is
and so the home depot is america's most
popular source
for home fixtures furnishings and diy
home improvement
so use standard chains because the
competition is still
small on the side if you do if you
follow the steps i'm going to show you
today
you are going to succeed on home depot
guaranteed
all right let's first talk about setting
up an account
so you want to get listed on
homedepot.com right so
first you need to register online with
home depot so before you can even submit
an application to be a supplier you have
to register with home depot via the
website
and you'll be required to actually
provide several pieces of information
demonstrating the legitimacy of your
business including your tax id number
your done breastfeed number your tnb
number ownership and financial
information
and any certifications required to
legally sell products in your field
now don't worry about it this is not
like a biggie you know if you are a cell
phone
if you're a sole proprietorship you're
just trying to make your name online
it's
it's okay it's not a big deal just make
sure things are legit
okay if you are a prospective supplier
for stores in the united states
that is not currently under contract
with the home depot and you're just
inquiring to have your merchandise sold
within uh their retail online stores
or even their brick and mortar stores
then you want to visit the
new product submission site and once
submitted the home depot
merchant team will contact you within 7
to 60 days
with the next steps i'm showing you
right now how things go here
and i just want to clarify that this
tutorial is mainly about selling
products
on homedepot.com in other words showing
you how to become a merchandising
supplier
okay and and but you can also become a
non-merchandising supplier
so if you are a prospective
non-merchandising supplier looking to
provide things like
general store supplies that is shelving
display signage fixtures
i.t services in other words staffing and
computer software hardware
maintenance or custodial services
financial services
marketing community communication
services transportation
and logistics you need to fill out the
prospective non-merged supplier template
and you need to send it to potential
suppliers at homedepot.com
and once submitted the home depot
merchant team will contact you with
within
seven to 60 days with the next step
sometimes they put on they they will
tell you we'll contact you within seven
to sixty days but guess what
if your if your application is solid
they will contact you even uh
even more quickly so to and you also
might wanna you might be interested if
you
are a um if you are a member of a
minority group
you can access the supplier diversity
application
form in other words in terms of products
and expense and you can see if your
business qualifies as a small or diverse
business so just visit the corporate
supplier diversity site for both
merchandising and non-merchandising
suppliers
interested in doing business with the
home depot again folks this is a company
that directs in
100 billion dollars every day i mean
every day
every year that's a lot of cash that's a
lot of cash and you want to grab a
little bit of it
[Music]
now let's talk about becoming an
installation service provider
folks again this tutorial is strictly
about
becoming a merchandising supplier but
there are other avenues so i'm just
taking the opportunity now to explain to
you that you can make money you can
generate some catching
from uh your partnership with home depot
there are other avenues so you you have
you can provide i t that you can provide
none merchandising
products you can also become an
installation service provider
so you can choose this category if you
are an existing or prospective
installation service provider and are
looking to
manage let's say you want to manage
customer installation orders
you want to access compliance badges and
licenses you want to view voice of the
customers
scores you can access communication
promotions and training that's pretty
cool
you can also download documents and form
so you can become a provider
home systems and interiors you can
become a provider exterior services
you can become a provider renovation
services
so the the constellation of options is
just fantastic
and the way to do that is you just go on
the website you apply
you need to you need to actually wait
you are able to get more jobs quick
payments you can streamline operations
and you have access to the homedepot.com
first class customer service crew that's
fantastic
so folks so once you register online
with home depot
going back to step number one register
online with home depot
right you have to wait for six to
seven to sixty days and what will happen
here is that once they get back to you
you will receive
a registration key so once the
registration form is successfully filled
out and reviewed
you will be mailed a registration key
this is necessary for beginning the
actual submission process
as well as for adding individual
employees to your account with home
depot
and then you need to upload your
business information again it doesn't
matter if you're
if you are a sole proprietorship i mean
i would strongly advise you to uh
form a business in other words you can
if you're alone you're an online
entrepreneur
you you just uh you sell on multiple
platforms
just form a single member llc that way
you have a legit business
okay and uh you'll be asked to upload
proof of your certifications
as well as any supplementary materials
you feel are relevant to your
application
such as sales brochures and also you
need to complete your
supplier application now if you want to
improve your chances of acceptance into
the home
depot marketplace and become like one of
the very few who are not the very few
one of the lucky ones who are able to
make cash on the platform
make sure that you want make sure you
keep hyper valley to a minimum
do research on your competition leverage
synergy
you want to show business competency and
if possible play up your diversity
okay and the whole idea here is that if
you need expertise
you don't have to go out alone you can
actually hire there are a lot of
organizations who can help you actually
if you have the budget for it
to help you actually get accepted into
the home depot marketplace
i want to talk to you now about picking
profitable products
i mean now that you accept it right how
do you actually make money on the
platform
remember the 100 billion dollars annual
revenue you want to be part of it you
want to get you want to grab a tiny tiny
tiny tiny tiny
piece of the pie right so what is home
depot looking for
for real when it comes to lucrative
products when it comes to compelling
products when it comes to captivating
products
home depot wants to make sure that they
want to keep customers on the page
on the platform customer buying stuff
and coming back
so you need to research you need to
research exactly
what is currently on the platform what
is selling on the platform
so you have to use a new product
submission form
and uh and this is on the on the
platform once you get accepted you'll
have access to all all of those things
make sure that your uh your pitch your
submission form is a compliant with
homedepot.com
police.com policies and guidelines
and um it's important to understand that
you want to have a an effective pitch so
you want to pick products with high
growth potential
that are not currently sold on
homedepot.com nobody wants a cop
a copycat right don't try to follow the
crowd you want to differentiate yourself
you want to think about
the why why should this product be sold
right now
on homedepot.com maybe because it's not
sold elsewhere
so home depot wants to be the exclusive
destination for shoppers
looking for that particular high growth
potential product and who are you
targeting
how is how are you going to supply the
platform when
where what those are questions you get
you got to think about i want i want
right now
the whole brainstorming machine to to
kick in in your brain
we don't want any analysis paralysis
this is not the time
the time right now is to convince home
depot to say listen i've got great
products out there that are selling
fantastically on bonanza i'm selling
right now on bonanza i'm selling on
on amazon i'm selling on walmart
marketplace i'm sitting on etsy
and i want to bring that revenue part of
that revenue back to you so you need to
actually convince them
and another way another way to do this
is to
speak to diy shoppers right you want to
connect you want to understand
the mind and the thinking process that
goes on between that goes on behind
a diy shopping process try to get
close to uh home depot's uh home depot's
tried and true
consumer base okay remember that those
those consumers are predominantly diyers
who love tinkering around the house
taking on renovation projects or fixing
things on their own
and please keep networking networking
and networking right that's how you meet
people that's how you understand what's
going on
you don't want to get on a pro on um on
a platform selling products that you
don't even understand the ins and outs
you want to understand everything
everything i'll be right back but after
this don't go anywhere
[Applause]
welcome back folks to another section of
the awesome sweetie tv show we are still
talking today about
how to sell on home depot marketplace
and uh we
are just now talking about how to stand
out on homedepot.com
you want to stand out and you know what
i don't blame you
you sure deserve to stand out and this
is important
because even though the platform is not
as competitive as amazon guess what
is constantly is quickly catching up so
you have a lot of competition there
you have a lot of sellers who are trying
to you know buy for the same pie you're
firing for
so there are a couple of things you can
do you can do a keyword optimization
you can think about product for
photography platform branding
you can partner with a home depot
focused seller
and you think about meaningful product
reviews and accurate seller
rating and those are those are things
and
many more you can do right now to stand
out on homedepot.com
so let me talk a little bit about
keyword optimization of course when we
talk about keyword optimization
we go back to what seo search engine
optimization in other words
home depot also has an algorithm it's a
it's a marketplace so they have a search
engine
and your your whole goal here is to make
sure that your products are actually
ranking in search results right
otherwise nobody's going to see you
so you get you have to have the right
product description
a compelling one you need to think about
the product title
bullet points everything that can lead
to a significant increase in traffic and
conversion rate on the platform
do it do it we have a we have an entire
show
we will actually allocate an entire show
on keyword optimization
online marketplaces so look for that and
a product photography
very important right the product image
requirements
are not they include but are not limited
to the
image so the image must be in focus
professionally lit
and photographed or scanned with
realistic color
and smooth edges the full product must
be in the frame
backgrounds must be in pure white and
the image must not contain
additional text graphics or inset images
think about platform branding
and you can actually partner with a home
depot focused seller
what i'm trying to say here is that if
you want to learn fast on the on the
platform you just want to mimic what is
currently done and what's working
you can go to the top rated top-rated
sellers or the
the most popular sellers and see how
they do stuff you want to learn from
them
and also pay attention and this is an
important element here you want to pay
attention to
uh the product reviews and make sure
that you whatever
if you want to stand out on the platform
make sure you get as many
positive product reviews and make sure
that you get accurate
you actually reply to all sellers
not all sellers all buyers right and you
want to be
at all times professional and courteous
how do you actually promote your home
depot store of course you have a little
a little chunk of real estate on
homedepot.com now is
is the time to promote it right now home
depot that comes marketplace is just as
lucrative
as it is crowded so to profit as a
seller you have to stand out against
over 2 million merchants you heard that
right
2 million merchants but if you do grab
buyers attention
you're bound to make sales because many
shoppers flock to homedepot.com
customarily this is part of their dna
and and based on our research and based
on other research
studies out there the average conversion
rate in the marketplace is roughly 15
which is roughly three to five times
that of other e-commerce sites see what
i was telling you about
it's all about less competition but more
visibility
the key to reaching homedepot.com
shoppers is
maximizing your listings visibility okay
what does visibility means for
homedepot.com listing so for products on
your own
online store promotion is
straightforward you spread
awareness outside of your store through
ads and other marketing efforts
to actually do what you want to drive
traffic back to your listings pages
that's fantastic
homedepot.com listings are more
complicated
they require both external and internal
promotion so with so much competition
in the marketplace as a seller you have
to craft your listing to be visible
highly visible on homedepot.com website
not just outside of it
you can also do external promotion
there's nothing wrong with that you can
do internal promotion
to rank on you want to rank high on
homedepot.com product
search results and you want to think
about things like uh the text match the
price the availability the selection
the sales history to rank listings okay
and there are ways to promote your home
depot.com listings you can optimize i've
speaking though as
always i have uh said this before you
can optimize your listings with seo
you can buy sponsored uh sponsored
product ads
you can share listings on social media
so you can
share content that includes your listing
link you can host a context or giveaway
that really works fantastically
you can run competitor analysis to see
really what's going on
on the other side you can partner with
influencers
you can maintain strong product ratings
you can maintain
strong shipping performance this is
pretty good too you can monitor
your seller rating you can uh even if
you have the opportunity you can launch
a lightning deal that allows you to
actually a drag a lot of
viewers a lot of consumers to your store
and you can play with promotion
to boost homedepot.com sales okay
so those are um and the list here is not
even exhaustive here
you but i'm just giving you an idea of
what is possible
and how about growing on homedepot.com
let's just talk about that because this
is an important element also
if you want to grow on homedepot.com you
got to be very strategic
first you need to post tutorials on
homedepot.com
you want to contribute compelling and
helpful guides and tutorials
to homedepot.com diy projects and ideas
okay make sure it's in your area of
expertise
and you want to contact the do you want
to learn you want to contact the team
the homedepot.com team to learn the
submission requirements okay
this is important so we're showing you
right now the link to the project
the diy project and ideas and uh and i'm
giving an example here is a guide about
how to fix a linking toilet base
you can see that here and other examples
here are influencer guides on outdoor
living ideas
so the whole idea here the whole concept
here is to
actually shine you want to parlay your
expertise
into visibility on the homedepot.com
marketplace and please never let a
single negative review slip
past you all right you can also try to
get a top rated
or best seller badge that will help you
also
actually shine on the platform and you
can advertise or promote your listings
through sponsored ads promotions deals
and coupons
and you can sign up and this is a very
important something i want to say
if you want to grow on homedepot.com
besides everything that i just said you
want to sign up for the home depot
newsletter why because you want to make
sure you are in the loop for everything
going on in the marketplace
and what better way to know what's going
on on homedepot.com
then uh actually reading it from the
source and the newsletter
and because the newsletter can give you
an opportunity to know what's going on
it can provide competitive intelligence
you can see uh
the products that are working and you
can actually integrate that
into your business model on the platform
so it's a great source of competitive
intelligence so please
sign up for that the home depot
newsletter one thing i want to say here
is that
bestseller badge is a very important
and if you want to get a top rated or
best seller badge
please don't play games try to be a
courteous professional because this
bestseller badge is really worth it it
is really worth it
and the best way to actually get it is
to constantly
maintain a high rating you want a high
rating score
you want to actually think about price
visibility ranking also it's important
and other ways to actually also grow on
homedepot.com
is to build your brand it's all about
building brands so if you have a
registered
trademark you want to make it known on
the homedepot.com marketplace
that way you can protect your
intellectual property but also unlock
other tools offered on the marketplace
okay
and keep things simple folks don't try
to complicate things here nobody wants
to have
keep things simple you also want to
think about selling to home depot
business customers yeah as a matter of
fact you know the funny thing is
everybody thinks that homedepot.com
consumer base it's only made up of
diyers
people who are just wonderfully
interested in renovations and projects
at home but
the platform guess what has a
substantial portion of
business customers so you want to
actually take care of that
you want to grab a piece of the pie
there as well and uh
get more efficient you want to scale up
automate sale selling and sell anywhere
anytime
you can actually even try to download
the um the home depot.com app there is
an
app that is very that's great that's
helpful for sellers prospective sellers
and you also want to follow best
practices
you want to provide accurate product
data
and what i'm talking about i'm going to
give you 10 tips
only 10 that can help you be successful
selling on
homedepot.com provide
accurate product data and do this in and
out
every single day every single day you
want to keep pricing accurate at all
times
you want to check for orders daily you
want to confirm when you ship
okay and please check your inventory
regularly
because keeping an eye on quantity of
inventory you have in stock especially
if you sell in multiple channels
you want to do that you also you want to
make sure that you align your shipping
and fulfillment policies
and this is the best way if you really
think about it to avoid disappointing
buyers
so that you can set expectations and
then meet them
handle returns and rate funds gracefully
okay
be accessible to customers this will be
part of uh the strategies you can put in
place to
gain a bestseller badge or a top seller
badge and this is important that's what
you want
that's where the caching starts right it
starts starts coming in
right so you got to do that and you want
to build
a good feedback rating and you want to
know where to look for answers
okay on the platform or outside the
platform
other ways you can grow on homedepot.com
includes becoming a home depot affiliate
as a matter of fact
it's a it's a growing program within the
homedepot.com
and so the home depot affiliate program
is a great opportunity actually to help
your website earn commissions
while promoting the most successful
nationally known home improvement
retailer
the cool thing here is that you can be a
seller actually you can be a seller on
the platform and guess what
still make money on the site by being an
affiliate okay
and so by joining the home depot
affiliate program you have the potential
to generate additional revenue
by earning commissions on over 500 000
free shipped to store or home items sold
on homedepot.com
okay and this is pretty cool the
homedepot.com
program actually offers a gener a
generous commission on products
their commission their current
commission is one person on products
mobile and buy online pickup in-store
orders
one person on appliances and eight
percent on select home decor
products the more you sell the more you
earn now this is fantastic folks
i can't tell you how much this this is
just this is
bananas this is crazy this is bonanza
why
because uh when we talk about home
improvement products
the average sales the average selling
price is in three digits or four digits
so if you earn eight percent on um on
something that is like worth let's say
uh 200
or 300 you're looking at very easy
you're looking at um
eight dollars or uh sixteen dollars or
twenty four dollars
and that's just a one and if you are
lucky enough to sell
an item that is worth one thousand
dollars eight percent
that's 80 bucks folks that's that's some
good catching there
so i'm showing you right now actually
you can see uh
how you you can track your earnings
there is uh something called the impact
platform
this is uh home depot's platform the
impact platform this is where you can
access reports
and this is updated daily so you can see
all the information on impressions
click-throughs and commissions earned
okay so this is there and to get paid
payments for commissions earned in a per
month
or earlier are processed on or around
the 20th of each month
and issued by check or direct deposit
shortly thereafter
so keep in mind that the home depot
extends all transactions for an
additional month
to allow for confirmation the
transaction is valid allow for any
return merchandise
confirm credit card processing and to
verify the transaction is not a
duplicate
and checks will be issued for a minimum
of a 100
and if you signed up for a direct
deposit the minimum payout is 50
okay
and speaking about money money money
money how do you get paid on home
depot.com
as a seller not as a as an affiliate
marketer just as a seller
there are a couple of ways you can do
this so you can actually access funds in
the home depot seller dashboard
so you can set up your checking account
in seller central and
remember that you have to have that you
have to have a an
ach enabled checking account there and
you can
actually so you need to set up your
checking account you can also ensure
that you have a valid
credit card number because it's all
about you can also put a debit card
because uh the home depot.com
the staff they just want to make sure
that they you are who you say you are so
they want to have the right info
on um on on your account
and you can sell and ship your products
so once you
you have to go to homedepot.com pay
buttons on your website to sell your
products
and you can ship your orders as quickly
as you can and
remember that shipping quickly is a key
way to gain customer loyalty
and home depot has put in place
a whole constellation of tools and
processes in place to uh
to make the whole thing easy okay and
you also need to capture a payment so if
you want to collect funds from the buyer
you want to use the homedepot.com pay
apis
to actually collect payments from the
customer by using the information
provided in their order
so home depot again makes wants to make
sure that
all the transactions are okay and then
you get paid as a seller
you get paid as fast as possible it
takes anywhere from uh
one day to three days to get paid on on
home depot.com
and the longer the more the longer you
are established on the platform
the quicker you get paid okay so it so
just to sort of finalize this section
here
it usually takes three to five business
days from the time uh
home depot settles your account and
initiate an ach transfer
before the funds arrive in your account
so contrary to
other platforms where you can actually
get paid through let's say payoneer or
paypal or other platforms home depot for
now likes to pay people
via ach transfer okay they might pay you
via paypal but it's uh
it's a it's pretty rare the most the
preferred
version right now for home depot is to
pay people through
either a check if you are still at that
in that model that payment model can a
physical check
or just do a wire transfer to your
account so make sure you actually
put put in the the right info to get
paid
asap all right it's pretty cool
all right folks this was it for today's
conversation i was talking to you
quickly about how to sell on
homedepot.com
the marketplace alright so i spoke to
you about how to set up an account
how to pick profitable products how to
stand out on homedepot.com
how to promote your home depot store how
to grow on the platform on the
marketplace
and how to get paid on the marketplace
thank you so much for your attention i
really appreciate it i'll see you next
time but until then remember
stay marvelous
[Applause]
you
