How to sell products to gas stations
How to Sell to Convenience Stores - 7-Eleven Vendor
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hey everyone this is Karen Waxman
founder of retail MBA I teach tens of
thousands of product companies across
the globe on the subject to sell to
retailers and today I want to talk about
how to get your products sold at
7-eleven stores this is really about
giving you a quick tip quick strategy
for those of you who have a product that
you think would be perfect for
convenience stores and I just want to
support you and helping you make money
with your product so let's talk about
7/11 so if there's one thing I could
think about that would really support
people and helping them get their
products in the stores it would be that
fact that 7-eleven is typically
franchise owned so what does that mean
well it typically means that you know a
lot of these 7-eleven stores are owned
by people and they are franchise owned
so basically that means that one owner
or if they allow the store manager to
buy is responsible for purchasing for
that individual store so that means if
that a 7-eleven owner owns multiple
Semillon stores are responsible for the
purchasing for those individual stores
so what that means for you is that it's
very different than selling a big chain
stores like Walmart in that Walmart and
so forth have corporate buyers who
typically buy for all of their stores
and so forth in the case of 7-eleven
there's so many individual owners so
there's so much opportunity there right
so because because each individual owner
owns products in purchases products for
their individual stores so the great
news is is that you can conceivably get
in your car bring your product with you
and try and get your product sold into
individual 7-eleven stores now it is
there are some things to say too in the
meeting to ensure success and you know
obviously you know there's things to
learn in regards to actually what to
communicate in regards to your product
to get them interested in your product
but that is definitely one way to do is
do you know can simply go out and reach
out to these cell phone store owners
individually now I will also say that
7-eleven also is corporately owned and
has corporate stores too so they do have
corporate buyers but you know the
majority of some level I of those stores
are individually owned so that's
something that I thought would be really
really useful for you if you're trying
to go after the convenience store market
now one thing I will also tell you is
that because they're individually owned
and they you know there's so many of
them and so forth distribute
come into play so distributors are
third-party middlemen who basically go
out and essentially you know reach out
to retailers and so forth on your behalf
and in the convenience store market you
know distributors are very very common
because again it takes a lot of effort
to go into each individual stores so
distributors go in and you know can set
up accounts for you man of those
accounts and so forth and obviously for
a fee and so on so the bottom line there
is that if you are going to be reaching
out these convenience stores
distributors are a great way to work
with convenience stores because the
distributors will be managing that they
have feet on the street people out there
you know going after all those different
individual stores and so forth they've
already built their relationships and
that's what you pay for
the tricky part with distributors is
that you know they don't usually return
your calls it's kind of complicated to
get them interested in your product and
so forth there's stuff to learn in
regards to working with distributors but
it is possible to get your products in a
community stores such as 11 7-eleven by
either you know walking in yourself or
working with the distributor anyways I
hope that provide a value for you if you
like this information please comment
below I love your feedback LEM to
interact with you more and please be on
the lookout for the individual videos
that I create because I'm going to be
continuing to create more videos for you
and tell your friends thanks so much
Ciaran Waxman retail MBA
